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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

Our team has researched and tested dozens of sustainable humidifiers for safe, high quality, and affordable options — these are our top seven picks.

Deal with sinus congestion, dry skin, or colds every winter? Happens to the best of us! That’s why we like to prep for the season with a reliable humidifier. Humidifiers add just enough moisture to the air to keep us feeling warm and hydrated.

What are the benefits of using a humidifier?

Numerous benefits come from using a humidifier in your home. The added moisture in the air from humidifiers can help relieve skin, nose, and throat dryness caused by the weather or heaters. If you’re prone to allergies or have asthma, using a humidifier can also help you find relief by keeping your airways moist, especially during the night when you sleep or if you’re feeling ill. Humidifiers even have benefits for our furniture and instruments, as they can help prevent them from drying out over time. Be sure not to overuse your humidifier as too much moisture can have adverse impacts on your home. Optimal moisture levels for your space will typically range from 30-50%. 

While many big box humidifiers are popular, they’re not always the most sustainable, requiring plastic filters or large amounts of electricity. Instead, here are the best humidifiers for an eco-friendly home using energy-efficient technology, paper filters (or none!), and automatic controls. Many are even a combination air purifier and humidifier or humidifier and diffuser — a win for the winter!

Our criteria:

  • DURABILITY | These humidifiers are made with quality materials and backed by warranties, so you can use them for years. Some even have nontoxic materials for an even cleaner home!
  • DESIGN AND QUALITY | With beautiful, sleek, natural, and modern designs made with high quality materials, you’ll find a humidifier on our list that suits your style. 
  • COVERAGE AREA | We’ve included humidifiers that cover both small and large spaces for optimal effectiveness.

If you’d rather have two separate devices, check out our guide on the best air purifiers. Better yet, consider these indoor plants, which naturally clean and add moisture to the air in your home!


Best Overall | Best For Small Spaces | Most Affordable


1. Canopy

Cruelty free
Doctor approved
Subscriptions available
Vegan
Warranty offered

Best For | Purifying & humidifying
Features | Paper filters, embedded UV lights, smart sensors, replacement filter subscription available, USB-C charger
Size | Up to 500 sq. feet
Price | $159

For a humidifier that’s good for the air and your health, look no further than Canopy. It hydrates rooms up to 500 square feet for up to 36 hours of running time, while also using anti-mold and UV sensor technology to keep the air as clean as possible. This air purifier and humidifier combo will help relieve dryness and dullness, alleviate nasal congestion and cough, and diffuse aromas as needed. Most sustainably, it only uses paper filters for a lower-impact clean. Find out how Canopy can transform your skin and sleep in our review!

Our Editor’s Review | After two weeks of testing the Canopy humidifier, I’m excited to recommend this device for people who are looking to up the ante on their well-being routine, as well as folks who need a little bit more hydration in their nighttime skincare routine. The price point for the humidifier is in the middle range (including replacement filters), but with regular use, this purchase can last several years. This humidifier is a great addition for folks who have skin health goals that include more moisture. – Stephanie Valente, Contributing Editor [Read the full review.]


2. Saje

Cruelty free
Gives back
Natural materials

Best For | Cordless & recharging diffuser combos
Features | 12 diffuser options, cordless & rechargeable options, natural ceramic & BPA-free plastic covers, automatic shut off
Size | Up to 700 sq. feet
Price | $78 — $129

Infuse the air as you go with a diffuser (and therefore humidifier) from Saje. From the Aroma Om to the Aroma (Be) Free, these diffusers are designed to blend warm air with modern decor. (The cordless options will last up to eight hours!) Just add a few drops of your preferred essential oil blends, choose from continuous or intermittent mists, and instantly feel a sense of calm.

Customer Review | “This diffuser is just what I was looking for. Great product and great service from the support team. Would highly recommend this product and the Saje team.” – Blaine R. (Read more reviews.)


3. Blueair

Integrates with other apps and devices
Subscriptions available
Warranty offered

Best For | App & wifi connectivity
Features | InvisibleMist™ technology, simple touchscreen interface, dishwasher
safe tank, smart filter monitoring, instant humidity readings
Size | Up to 500 sq. feet
Price | $150

The InvisibleMist humidifier from Blueair is a smart, mist-free humidifier offering clean, balanced air without white dust or water damage. Its top-fill design makes refilling effortless, while the anti-microbial filter captures impurities for fresher air. With automatic humidity adjustments, WiFi connectivity, and app control, you can customize settings, track filter life, and create schedules with ease. The intuitive touchscreen provides instant humidity readings, and its dishwasher-safe tank ensures easy maintenance. Designed to run for up to 48 hours, it’s a hassle-free way to improve air quality and promote restful sleep.

Customer Review | “I love this humidifier compared to others I have used because it is easy to clean and works great without a huge stream of water hitting your pillow or bed. My only complaint was couldn’t get app to sync with it but not a deal breaker, do not really need another app. So far very impressed. I use it on my nightstand.” – Jojo71 (Read more reviews.)


4. Brondell

1% for the planet
Eco friendly packaging
Gives back
Warranty offered

Best For | Front and rear filtration
Features | Dual True HEPA air filtration, natural evaporative humidifier, four operating modes intuitive touch control panel, air quality indicator, allergy setting
Size | Up to 1855 sq. feet
Price | $500

The Brondell Revive uses a dual HEPA filtration system that makes it move through twice the air in half the time as comparably sized machines. Its super-efficient evaporative humidification makes for a more consistent humidity level too, wicking water up through a specialized filter and passing air through evenly throughout your home without creating dense vapor pockets that could damage walls, furniture, or carpet. We love that this is both a humidifier and air purifier and that it can work as a white noise option while sleeping (level 5 is loud!). Plus, it has the option to turn the display lights off, making it a great humidifier for nurseries.

Customer Review | “We’re very happy with our Brondell it was easy to assemble and doesn’t make a lot of noise. We love the fact that’s it’s a two in one humidifier and air purifier. Thinking about buying another to cover more areas in our home. Also it was shipped surprisingly pretty quick.” – Erin K. (Read more reviews.)


5. Homvana

Budget friendly
Integrates with other apps and devices
Warranty offered

Best For | Sensitive populations (infants, children, pregnant people, elderly)
Features | App control, SilentSpray™ tech, safety child lock, remote control, easy to clean
Size | Up to 861 sq. feet
Price | $55 — $300

Homvana humidifiers bring advanced humidification with smart remote control, aromatherapy, and ultra-quiet operation. Each one of their wallet-friendly models offer a variety of different features including TurboMist™ Tech which delivers warm and cool mist 4X faster than most humidifiers, aromatherapy and mood lighting, and a peaceful 23dB SilentSpray™ sleep mode for undisturbed rest. We love that these humidifiers have a built-in aroma pad, allowing you to enjoy soothing scents without needing an extra diffuser. It’s the full package!

Customer Review | “Quiet, efficient humidifier. Works continuously for hours. Great night light.” – Trystan I. (Read more reviews.)


6. Dyson

Gives back
Integrates with other apps and devices
Warranty offered

Best For | Humidifier & purifier combo
Features | HEPA H13 standard filter, detects & destroys formaldehyde, app control, LCD screen, voice control, deep clean cycle
Size | Up to 872 sq. feet
Price | $750 — $1000

The Dyson purifying humidifiers do it all — purify, humidify, and cool — while keeping your air fresh and your skin hydrated. The PH04 model goes the extra mile by detecting and destroying formaldehyde from household items, while both the PH04 and PH03 feature fully sealed HEPA filtration to trap allergens, gases, and smoke. They circulate purified, humidified air throughout the entire room, have a hassle-free deep clean cycle, and let you monitor air quality in real time on the LCD screen or MyDyson app. If you want top-tier air quality with minimal maintenance, these Dyson humidifier purifiers are a sleek and powerful choice.

Customer Review | “This is the best. I can finally sleep through the night without waking up with a dry mouth and stuffy nasal passages.” – Joyze (Read more reviews.)


7. Carepod

BIPOC Owned
Doctor approved
Warranty offered

Best For | Easiest to sterilize
Features | Ultrasonic cool mist, three distinct mist settings, stainless steel design
Size | Up to 500 sq. feet
Price | $275

Designed by a doctor, Carepod is a simple, award-winning design that comes in three sizes for your office or home use. Fed up with the complicated cleaning needs and pricey filtration subscriptions of so many humidifier models, Carepod is the first humidifier that can be sterilized, leaving it safe and 99.99% germ-free; simply boil the three parts in boiling water, and you’re done! Filter-free and without any additional hidden costs, we love how the minimalist design lets it fit easily into any space.

Customer Review | “Amazing quality! I love the aesthetic and the fact that it’s easy to use. It’s definitely a staple household item and dos wonders for the skin” – Shani C. (Read more reviews.)


Featured image from Canopy


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9 Best Floor Mattresses In 2025 https://www.thegoodtrade.com/features/best-floor-mattress/ https://www.thegoodtrade.com/features/best-floor-mattress/#comments Wed, 01 Oct 2025 21:32:31 +0000 https://www.thegoodtrade.com/?p=54812 Our editors have reviewed the best organic, non-toxic, and eco-friendly mattresses for a decade — these are our favorite options for floor mattresses.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

Our editors have reviewed the best organic, non-toxic, and eco-friendly mattresses for a decade — these are our favorite options for floor mattresses.

A few months ago, I came across a post on Instagram from Trinity Mouzon, the founder of Golde, about how she and her family sleep. They had recently replaced their conventional mattress with Japanese futons in order to sleep on the floor, in the same room — she, her husband, and their two young kids. While unconventional in the States, floor mattresses are common in other cultures the world over. They’re most often associated with Japanese culture, and they’re also customary in parts of the Middle East, North Africa, and other Asian countries, too.

So, why might someone want to switch from a conventional mattress to a futon on the floor? Read on as we dig into the perks, health benefits, and more associated with floor mattress.

What are the benefits of floor mattresses?

Many of the floor mattresses in this guide are Japanese futons, specifically, also known as a shikibuton. To give you a bit of context, these futons are designed to go on top of tatami mats — thin, foldable mats traditionally made of dried rush grass that help your floor mattress get more airflow. The futons then go on top, and are typically around three or four inches thick and made of all-natural materials like cotton or wool. 

A shikibuton provides a range of benefits — they’ll help you save room in smaller spaces, since they’re designed to be rolled up every morning and rolled back out before bed each evening. They help you be more intentional about bedtime and sleep, too (it’s harder to doom scroll or bed rot when you don’t have a headboard!).

Japanese futons have physical benefits, too. According to the experts that Healthline spoke to in this article, their firmer support can help increase blood flow and help your spine stay better aligned to reduce back pains and aches. While a shikibuton might not be for everyone, depending on your body’s specific needs, studies have consistently shown that sleeping on a soft mattress isn’t always the best for you.

Why choose an organic mattress?

As always when we’re shopping home goods, we’re looking for companies that prioritize natural and sustainable materials. Mattresses are particularly prone to some not-so-great substances, like chemical flame retardants and other synthetic materials like polyurethane, PCV (vinyl), and synthetic latex. All the mattresses on the below list use natural materials rather than synthetic ones, like cotton, natural latex, wool, and hemp so you can sleep soundly without VOCs.

Our criteria:

Our editors have researched, corresponded with brands, and read thousands of customer reviews to select the best floor mattresses for your bedroom. We regularly update this piece with emerging favorites that meet the criteria below.

  • ORGANIC & NONTOXIC | The brands on this list boast certifications like GOLS to ensure they’re made of natural, organic materials like latex, wool, cotton, and/or down. All of the options on this list are free of harsh flame retardants, and all are free from toxic chemicals.
  • SUPPORTIVE | These mattresses are supportive and durable — not only will they last, but they’ll also offer you more restorative sleep. We’ve carefully chosen brands that are engineered for floor sleeping.
  • AFFORDABLE | Mattresses are a big investment. We’ve selected options that will suit you whether your budget is big or small.

If you’re in the market for conventional mattresses, check out our full natural and organic mattresses. And while you’re at it, discover some of our favorite sustainable home goods brands, too.


1. Etsy

Budget friendly
GOTS certified
Handcrafted
Natural materials
OEKO-TEX® certified
Small business

Best For | Variety
Organic & Eco-Friendly Certifications | GOTS cotton, Oeko Tex Standard 100
Mattress Type
| Japanese futon, floor cushions, etc.
Sizes Available | Sizes vary
Prices starting at | $125

Etsy has plenty of floor mattress options at a range of price points. Here, we’re featuring a few of our favorites for their natural materials and glowing customer reviews. FutonTokyo handmakes a shikibuton of 100% GOTS-certified organic cotton for both the lining and cover, with real silk threading. (Pro tip: This is where Trinity Mouzon got hers!) HandMadeFutonBeds crafts their shikibutons in Massachusetts with unbleached cotton covers and filling that 90% cotton and 10% polyester for flame retardancy, using the same design they’ve used for the past 30 years. And HempOrganicLife does shikibuton mats filled with eco-friendly hemp batting with 100% cotton covers that even have handles.

Customer Review | “Futon arrived faster than expected. The owner is extremely nice and makes sure that every part of your purchase goes as smoothly as possible. Futon itself is very nice quality and comfortable to sleep on. It also came with care instructions.” – Adriana (Read more reviews.)


2. J-Life International

American made
Made to order
Natural materials
Plastic/Pfas free

Best For | Authentic Japanese shikibuton
Organic & Eco-Friendly Certifications | 100% cotton, treated with natural boron for fire retardancy
Mattress Type
| Japanese futon
Sizes Available | Cot, Twin, Twin XL, Full, Queen, King
Prices starting at
| $199

Specializing authentic Japanese lifestyle products, J-Life International makes a true Japanese-style mattress — their shikifuton. Developed over 20 years ago in collaboration with master shikifuton craftsmen in Japan, J-Life’s floor mattress remains popular today for its authenticity. In line with Japanese custom, it’s made of a 100% cotton cover filled with 100% cotton batting for maximum airflow. It comes in two thickness options — three inches or four inches — along with several different sizes, from cot to king. Suitable for use on a platform bed, floor, or tatami mat (which the brand also sells!), the mattress comes either by itself or with the option of an additional removable cotton cover, with so many cute color and pattern options, that you can remove and wash to keep your mattress protected and clean. Plus, all of their covers and pillows are made to order in their Massachusetts workshop.

Customer Review | “This mattress is simplicity at its best—made entirely of natural cotton with no springs, coils, foam, or synthetic materials. It delivers pure comfort without unnecessary gimmicks, offering the kind of support your back needs for long-term health. A truly no-frills solution for better sleep. Loved it !!” – MB (Read more reviews.)


3. Airweave

Recycled materials
Science backed
Warranty offered

Best For | Modern Japanese futon with science-back materials
Organic & Eco-Friendly Certifications | Removable cotton outer
Mattress Type
| Japanese futon
Sizes Available | Twin, Twin XL, Full, Queen, King, Cal King
Prices starting at
| $1,495

Founded in 2007 by Motokuni Takaoka, Airweave has become a world-renowned mattress brand backed by plenty of sleep research and centered around their Airfiber® sleep technology which gives mattresses optimal airflow and support. Their firmest mattress option, the Airweave Japanese futon, is suitable for use on a tatami mat, on a bed frame (even if it’s a low one!), or on top of a traditional mattress as a topper that adds a layer of firmness. Its outer cover is removable, washable, and even reversible — it has a 100% high pile cotton side for extra warmth, or a half cotton, half polyester side if you want a cooler feel. The brand makes a handful of other mattresses, which, while not designed for floor use, can be used on low bed frames and give you medium to firm support. And they’re a low waste company, recycling all returned mattresses and turning the fill into new mattresses.

Customer Review | “In two days, I felt something good was going on. In several days, I found that I was sleeping well. At the end of the first week, I felt my back ache was pretty much gone. After 10 days, I realized that I cannot live without the Airweave Futon mattress. What a wonderful mattress!” – Yaeko J. (Read more reviews.


4. The Futon Shop

American made
GOTS certified
Handcrafted
Natural materials
Recycled materials
USDA organic

Best For | Shikibuton made of latex and/or wool
Organic & Eco-Friendly Certifications | Organic cotton, organic latex, natural wool
Mattress Type
| Japanese futon
Sizes Available | Twin, Twin XL, Full, Full XL, Queen, King, Cal King
Prices starting at
| $650

For almost half a century, The Futon Shop has crafted high quality organic furniture. Unsurprisingly, they offer a super wide range of futon mattresses, including Japanese futon mattresses with all the accouterments, including tatami mats and hemp or coconut coir bed rugs for increased air circulation. And their shikibuton mattresses come in all different material options, too. They do a traditional 100% cotton mattress in three- or five-inch thicknesses, but they also make versions with different combinations of latex and wool. Their wool and cotton mattress is great at regulating heat, while the addition of latex in their wool and latex mattress or their cotton and latex mattress adds an extra layer of comfort and support with all-natural dunlop latex. The brand makes plenty of other mattress types, too, including innerspring futon mattresses, all handcrafted in their California factory.


5. Avocado

1% for the planet
B corp
Climate neutral
FSC
GOTS certified
Greenguard certified
Made safe
Warranty offered

Best For | Climate Neutral-certified mattresses
Organic & Eco-Friendly Certifications | Organic cotton, organic latex, natural wool
Mattress Type
| Innerspring, latex
Sizes Available | Twin, Twin XL, Full, Queen, King, Cal King
Prices starting at
| $799

A favorite of TGT editors for years, Avocado Green Mattress crafts home goods like mattresses, bedding, and furniture with some impressive sustainability specs — they’re a B Corp, they’re Climate Neutral certified, and they’re a member of 1% for the Planet, for starters. While they don’t make any specified floor mattresses, they make a wide range of mattresses for whatever your preference and budget are — including a vegan mattress and a spring-free latex mattress — along with a coconut coir mattress pad that can be placed in between a mattress and the floor for increased airflow. It’s important to note that with mattresses not designed for floor use, so placement on a non-breathable surface like the floor can, in rare instances, cause the growth of mold (not covered under Avocado’s warranty). You’ll want to make sure you have a breathable pad beneath and your room is relatively dry.

Editor’s Review | “If you want an organic, made in the USA mattress — you’re not going to get a better mattress for a cheaper price than Avocado’s Eco Organic Mattress. While the price is higher than discount retailers, it also comes with a 100-night sleep trial and ten-year warranty so you can make sure it’s the right fit for you, plus Avocado works with Affirm to create payment plans that work for you..” – Emily McGowan, Editorial Director [Read our review.]


6. PlushBeds

American made
FSC
GOTS certified
Greenguard certified
USDA organic
Warranty offered

Best For | Luxe mattresses handcrafted in CA
Organic & Eco-Friendly Certifications | Organic cotton, organic latex, organic wool, CertiPUR-US® certified memory foam
Mattress Type | Innerspring, latex
Sizes Available | Twin, Twin XL, Full, Queen, King, Cal King, Split King
Prices starting at | $2,249

Another brand that doesn’t make specific floor mattresses, PlushBeds is still a TGT favorite for their impressive sustainability specs and their wide range of mattresses that are all handcrafted in California. The brand told us that they have four mattresses suitable for floor use — their Botanical Bliss Mattress, made of premium quality organic latex, cotton, and wool; their Luxury Bliss Mattress, a hybrid option that adds in fabric-encased coils for extra support; their Natural Bliss Mattress, a vegan option made with latex and cotton; and their Eco Bliss Mattress, which features latex, cotton, and a CertiPUR® certified foam core. They recommend adding a floor mat if you’re using any of these mattresses on the floor for extra airflow. 

Editor’s Review | “I’m a side sleeper who thought I preferred a firm mattress until I met PlushBeds. After sleeping on PlushBeds’s Signature Bliss mattress for over a month, I’ve noticed a significant increase in the quality of my rest, relief from aches and pains, and a notable decrease in motion transfer between my partner and me. With a three-inch plush pillow top made with GOTS certified organic cotton and GOLS certified organic latex, silk, and cashmere, sleeping on our PlushBeds mattress feels like pure luxury.” – Kate Arceo, Community Manager [Read our review.]


7. Saatva

American made
GOTS certified
Greenguard certified
Made to order
OEKO-TEX® certified
Plant trees
Warranty offered

Best For | Classic mattresses suitable for floor use
Organic & Eco-Friendly Certifications | Organic cotton, organic latex, organic wool, CertiPUR-US® certified memory foam, plant-based thistle pulp and organic wool flame retardants
Mattress Type | Innerspring, latex
Sizes Available | Twin, Twin XL, Full, Queen, King, Cal King, Split King, Split Cal King
Prices starting at | $2,249

Saatva crafts all of their mattresses in the US, and their extensive factory and delivery network brings them within 60 miles of 85% of homes in the continental U.S. Combine that with other sustainability initiatives like using organic natural materials and making all mattresses to order to reduce waste, and you’re getting a mattress you can feel great about. According to their head of product, all of their mattresses are suitable for floor use — and no matter your mattress preferences, you’re sure to find something that fits the bill at Saatva. They make a wide range of latex, memory foam, and hybrid innerspring mattresses, the most popular of which is their Saatva Classic which comes with two height options and three firmness options. For a more traditional floor mattress experience, we recommend choosing a firm mattress and adding a floor pad like a coconut coir mat or a tatami mat to increase airflow.

Editor’s Review | “Saatva’s Classic Mattress in Luxury Firm is the gold medal standard for sleeping like you’re in a luxury hotel. The brand has a patented Lumbar Zone® Technology and responsive dual-coil design made of recycled carbon steel meaning it’s super supportive and will never sag. It helped with my lower back pain, and since I insist on a nontoxic mattress for my family, Saatva’s GREENGUARD Gold certification means this mattress ticked all the boxes.” – Trinity Wilbourn, Contributing Editor [Read our review.]


8. Birch

Fair trade
Greenguard certified
Natural materials
Warranty offered

Best For | Innerspring mattresses made with only natural materials
Organic & Eco-Friendly Certifications | Organic latex, organic wool
Mattress Type | Innerspring
Sizes Available | Twin, Twin XL, Full, Queen, King, Cal King
Prices starting at | $1,874

Birch makes just three models of mattresses, each of which is made with only natural materials — their Birch Natural mattress, their Luxe Natural mattress, and their Kids Natural mattress. Each mattress is made with layers of individually wrapped steel coils, natural latex, wool for breathability and fire retardancy, and cotton on top for a medium to firm feel with good support. The mattresses are all suitable for use on the floor, according to the brand, although we do need to point out (once again) that using them directly on the floor reduces the airflow which can lead to a buildup of moisture and potentially mold and mildew — that’s why we recommended making sure your bedroom has good airflow and low humidity, first. And if you want even more info, check out this dedicated review of the Luxe mattress that our editor did last year.

Editor Review | “After one month of sleeping on the Birch Luxe mattress, I highly recommend it as an incredibly comfortable, nontoxic solution to sleep troubles. The layers of cashmere, wool, and steel coils relieved my aches and pains and offered temperature regulation that significantly improved my sleep. In short, it’s divine!” – Randi Donahue, Contributing Editor [Read our review.]


9. Essentia

GOTS certified
Natural materials
USDA organic
Vegan
Warranty offered

Best For | Floor mattress-inspired options
Organic & Eco-Friendly Certifications | GOLS certified latex
Mattress Type
| Latex
Sizes Available | Twin, Twin XL, Full, Queen, King
Prices starting at
| $2,448

Endorsed by wellness experts like Dr. Mark Hyman and Dr. Frank Lipman, Essentia creates mattresses and other sleep essentials of 100% natural, organic materials. While they make a handful of different latex mattresses, they have a line inspired by Japanese floor futons — the Tatami mattress and the Stratami mattress. The Tatami has a medium firm feel, a full latex core, a touch of the brand’s patented Beyond Latex™ organic foam, and a removable GOTS organic cotton cover for easy cleaning. The Stratami has a more plush feel, and is recommended by Consumer Reports for back and side sleepers. Both mattresses are vegan (made with no wool), and provide a great option for those looking for a firmer mattress made of organic materials and inspired by a traditional floor setting, but who don’t want to part with their bed frames.

Customer Review | “We recently purchased the Tatami mattress for ourselves and our 4 year old and we couldn’t be happier. The bed is so comfortable and cradles me in all the right places. I find myself tossing and turning a lot less or not at all.” – Julie L. (Read more reviews.)


Featured image is from J-Life International


Natalie Gale is a Boston-based freelance journalist. Since 2022, she has been reviewing the top sustainable home, wellness, fashion, and beauty products, sharing her honest opinion on the best finds. When she’s not writing about art, food, or sustainability, you can find her biking to the farmers’ market, baking, sewing, or planning her next Halloween costume. Say hi on Instagram!


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The Beginner’s Guide To Reading Poetry https://www.thegoodtrade.com/features/how-to-read-poetry/ https://www.thegoodtrade.com/features/how-to-read-poetry/#comments Wed, 01 Oct 2025 21:21:07 +0000 Not sure how to get started reading poetry? Here’s a step-by-step guide to reading poems, and poetry suggestions that will inspire and comfort you.

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My first experience with poetry was sugary-sweet and dripping in rhyme. Dr. Seuss’s melodic stories captured my youthful attention, and I loved listening to how the words bounced off the page to form music of their own.

When I began writing poetry as a preteen, I invested my allowance in a rhyming dictionary. I rhymed the words “love” and “above” more often than I’d care to admit (with an occasional “dove” in there, too — WHY). I put my whole heart into poems I can only laugh about today; I’m amused and heart-warmed by the complexity I was trying to express with my ten-year-old vocabulary.

As I grew and my language developed further, I began reading the poetry my teachers fed to me in high school. Enchanted by the depths of Shakespeare and Emily Dickinson, I wanted more. But reading poetry outside of a structured academic space proved complicated for me — how do you read, enjoy, analyze, and remember the pieces you most love? Do you read 10 poems in rapid succession? One at a time? Do you have to sit in a velvet housecoat, surrounded by mahogany bookshelves and a crackling fire, to be considered ‘someone who reads poetry’? How do you even start?

“There is no proper way to start,” says Pádraig Ó Tuama, host of Poetry Unbound, a poetry podcast from The On Being Project. “Poetry is a vast ocean. In fact, it’s multiple vast oceans. And each ocean has thousands of beaches leading into it. Nobody will know everything about all the poetry. So if you’re interested, start where you are.”


“Poetry is a vast ocean. In fact, it’s multiple vast oceans. And each ocean has thousands of beaches leading into it. Nobody will know everything about all the poetry. So if you’re interested, start where you are.”

Pádraig Ó Tuama, Poet & Host of Poetry Unbound


How to choose what poetry to read

Poetry is a personal experience — for both the writer and the reader, so there really is an accessible place to start for anyone. I’ve found that poetry anthologies are an excellent place to start because they offer a range of voices within the frames of time periods, places, or topics. Ó Tuama recommends “The Ecco Anthology of International Poetry” edited by Ilya Kaminsky, and also navigating local bookstores and publishers, like Bloodaxe Books, that feature poetry arranged by topic. (If you’re in Los Angeles, I love The Last Bookstore downtown, and Stories in Echo Park).


“Poetry anthologies are an excellent place to start because they offer a range of voices within the frames of time periods, places, or topics.”

To continuously feed yourself new poetry, you can find local literary magazines, subscribe to Poetry Magazine, or sign up for daily poetry emails here or here. For thoughtful and immersive audio poetry, you can also follow the Poetry Unbound podcast, guided by Pádraig Ó Tuama. He recommends starting with the poems featured on that podcast, and also shared some of his other favorite poets: Marie Howe; Eavan Boland; Raymond Antrobus; Ilya Kaminsky (especially “Deaf Republic”); Joy Harjo; and Lorna Goodison.

Once you find a favorite poet, Ó Tuama suggests following the trail of their influences: “A quick online search might help you find out who the poetic influences on your favorite poet are. Reading Raymond Antrobus’ book of poetry ‘The Perseverance’ led me to read more of Caroline Bird’s work, a poet he thanks and admires enormously. Reading Seamus Heaney might lead you to Patrick Kavanagh. Reading Tracy K. Smith might lead you to Emily Dickinson.“


How to read a poem

You’ve selected the poem you want to read — congratulations! Now it’s time for the business of reading it. Here’s my process when I have enough time to truly savor what I’m reading (which, admittedly, isn’t as often as I’d like).


1. Examine the title and the shape of the poem

Before I read a poem, I examine the way it takes up space on the page. I find single-page poems with neat stanzas appealing — although a concrete poem (a poem formatted in a specific shape) is always playful and attention-grabbing. Perhaps meandering and novelesque text immerses you, or maybe you prefer short poems that could fit neatly on a box of TicTacs.

Next, read the title of the poem — how does it make you feel? How does the title fit the shape of the poem? If the title is sad, let the shape of the poem inform the nuance of the emotion — if it’s short and sparse, maybe it’s coming from a place of desolation or desperation. Long chaotic forms might mean it’s coming from a place of confusion or anger.

Now, set your expectations to the side, and begin reading.


2. Read the poem as you normally read anything

“What is it that the poem knows about me that I don’t yet know about me? Maybe it provides a bit of comfort for a part of my life that’s comfortless. Or maybe it provides challenge where I need it.”

Pádraig Ó Tuama

Reading poetry doesn’t require a highfalutin approach; you can read as you’d read anything else. On the first pass through, absorb whatever it is that arises upon first impression. Notice where in the poem you react — maybe your stomach churns at a particular phrase, or you hold your breath at a certain line. Explore the feelings that come up as you read.

“I listen to myself, and wonder what the poem is drawing out of me,” says Ó Tuama. “What is it that the poem knows about me that I don’t yet know about me? Maybe it provides a bit of comfort for a part of my life that’s comfortless. Or maybe it provides challenge where I need it.”


3. Re-read for meaning

If the poem captivates you or rouses your emotions, you can uncover even more information on a second read-through. Half of the time, I dive right into a re-read. Otherwise, I add a bookmark to remind me to read it again later and move on to the next poem.

If you didn’t feel a connection to the piece, it’s okay to skip over re-reading the poem (although I do recommend giving it another chance). You might come back years later to a particular poem, only to find that it connects to your heart in ways it didn’t before.

The second read-through is where I look up definitions and pronunciations of words I don’t know and examine any footnotes. If there’s historical context or the poem is referencing a specific event I’m not familiar with, I’ll look that up, too. Having this knowledge adds weight to the poem, and makes each reading feel like a reverence. (Rita Dove’s “Parsley” is a devastation, and opened up a part of history I had never learned.)

“You might come back years later to a particular poem, only to find that it connects to your heart in ways it didn’t before.”


I look for little clues I may have missed — word choices that bolster the metaphor, repetitions that indicate a deeper theme, or unusual line breaks that alter the meaning of a phrase. Here is where I also consider the speaker of the poem. Is it the poet themselves? Is it an omniscient being, or a single narrow perspective? Who is the audience of this poem (basically, who is this poem intended to reach)? This will further illuminate its meaning, and the underlying intention of the piece.

Look, too, for where the poem offers a moment of surprise. Ó Tuama explains it like this: “Sometimes a poem has a ‘turn,’ a place where it pivots on itself. This might be expected, or it might be shocking. Nicole Sealey has a gorgeous love poem in her book. It’s a beautiful love poem, and the final line says, ‘how I’ll miss you when you’re dead.’ It’s shocking, it’s powerful, and makes you re-read the entire poem.”



4. Re-read for sound (out loud, if you can)

Next, try reading the poem out loud or search for readings of the poem online (sometimes you can find readings by the author themselves, like one of my favorites from the late Mary Oliver). This is where the music of a poem emerges, and you can feel the shape of each word and line as you move through it.

“Often contemporary poetry is called ‘Lyric Poetry.’ The word ‘lyric’ comes from the word ‘Lyre’ referring to how ancient Greeks used to recite poetry while strumming on the lyre, a musical instrument like a small harp,” explains Ó Tuama. “These days people don’t strum little harps while reciting poetry, but poetry is still called ‘Lyric’ — meaning it has music in it. You can hear the music too: in the sounds of the words, perhaps the vowel sounds, or the rhythm, or rhyme, or the spaces in between words. So I try to listen to the internal music of the poem.”

Rhyme is the easiest to spot, although slant rhymes and internal rhymes can be more difficult to catch on the first read-through. Recurring sounds add emotional impact — sharp, quick vowel sounds like “eye,” “aye,” and “eee” can add energy, while longer sounds like “ooo,” “eh,” and “uh” can slow the pace and add depth.

“Sound is no accident in poetry, so consider how word choice, rhythm, and cadence make the poem feel.

Alliteration is another easy device to identify, where there’s repetition in the first letter of each word (think “Peter Piper picked a peck of pickled peppers”). This method is one of my favorites, and it reminds me to pay close attention to why and how those exact letters are being used. Sound is no accident in poetry, so consider how word choice, rhythm, and cadence make the poem feel.

Pay attention to punctuation, too. When a line breaks in the middle of a sentence, I like to take a minuscule pause (shorter than the length of an inhale). If that feels awkward, you can read the poem like a normal sentence and allow periods and commas to inform your breath. Allow yourself the chance to read it a few ways and at varied paces so that you can settle into the natural flow of the poem. If it’s a poem you want to ruminate on, record yourself reading it and listen back a few times.


5. Add context to paint a full picture

Finally, return to the beginning. How does the title play with the rest of the poem? Does the shape of the poem have anything to do with its meaning? Dig into the author’s history; look at the publication date and consider the world around the poem when it was first released. Consider where the poem lives: Was it released as part of the author’s poetry book, or was it published in a literary magazine? If you’re reading it as part of a collection (such as Best American Poetry), why do you think this particular poem was selected? Who selected it?

“Why did this poem need to be written? What is its intelligence? What is it yearning for? Treating the poem with this kind of curiosity, I find it draws on parts of my own story.”

Pádraig Ó Tuama

“I’m always interested in what the hunger of the poem is,” Ó Tuama says. “Why did this poem need to be written? What is its intelligence? What is it yearning for? Treating the poem with this kind of curiosity, I find it draws on parts of my own story.”

You can also take a look at the form of the poem to infer a little more meaning. The sonnet, for example, is a traditional form for love poems. Writers can use form as a nod to adjacent themes or as a way to highlight the contrast between the theme and form. I am enchanted by the villanelle form, and Elizabeth Bishop’s “One Art” is a villanelle I’ve enjoyed returning to since I first read it a decade ago.

There’s always more to learn from a poem you love; just when you think you’ve gleaned everything from its meaning, it can strike you with a new insight. Bookmark or note the poems that inspire you, and revisit them when you’re feeling lonely, homesick, or untethered. Which poems are those, you ask? You’ll know which ones speak directly to your heart when you read them.💛

Each of us will be captivated by something unique when we embark on the journey of reading poetry. If you want a few poets to help you get started, I’ve rounded up some of my favorite poets here, and have even explored how to write poetry as a form of self-care. But most importantly, I want to know what poems and poets enchant you most in the comments below. ✨


Emily McGowan is the Editorial Director at The Good Trade. She studied Creative Writing and Business at Indiana University, and has over ten years of experience as a writer and editor in sustainability and lifestyle spaces. Since 2017, she’s been discovering and reviewing the top sustainable home, fashion, beauty, and wellness products so readers can make their most informed decisions. Her editorial work has been recognized by major publications like The New York Times and BBC Worklife. You can usually find her in her colorful Los Angeles apartment journaling, playing with her cat, or crafting. Say hi on Instagram or follow along with her Substack, Pinky Promise.


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7 Sustainable Running Shoes, Reviewed https://www.thegoodtrade.com/features/best-sustainable-running-shoes/ https://www.thegoodtrade.com/features/best-sustainable-running-shoes/#comments Wed, 01 Oct 2025 21:13:20 +0000 Our editor personally reviewed the top sustainable running shoes — these are her favorite picks, with notes on comfort, performance, and durability.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

I personally reviewed the top sustainable running shoes — these are my favorite picks, with notes on comfort, performance, and durability.

In the past few years, I’ve fallen in love with running after avoiding it for years. I started by incorporating a few miles into my week and running on the treadmill at the gym. There’s something about beating your mile time or going a bit farther than you thought was possible — runner’s high is definitely real. Before I knew it, I was choosing to run every day and finding the best music, stretches, and shoes to support my new hobby.

Sustainable running shoes can be difficult to find. Finding a perfect shoe with enough cushion and support that doesn’t include virgin plastic, polyester, or rubber is a tall order. Thankfully, some of my favorite sustainable brands have taken up the challenge and created responsible running shoes that even the most experienced runners will love. And I got to take all of them for a test run so I could report back comfort and performance for you! But first:

Do I actually need “running shoes” for running?

The short answer is yes! Getting running-specific shoes is helpful for both comfort and injury prevention since running shoes are designed with extra cushioning and support that help absorb the impact each time your foot hits the ground (which is a lot of impact over the course of a run!). While regular shoes can work, walking or athletic shoes that aren’t designed for running don’t have the same level of shock absorption or support that stabilizes your foot. Running shoes also feature specific designs that support the natural movement and mechanics of your foot, which helps prevent common running-related injuries, such as shin splints, knee pain, and plantar fasciitis. Additionally, a good pair of running shoes can enhance your performance by keeping you comfortable and supported, allowing you to focus on your run rather than worrying about sore feet.

Why should I consider sustainable running shoes?

Because running shoes need to be replaced frequently — ideally every 300-500 miles — sustainability is something we want to consider when choosing a brand to shop with. While it can be challenging to find a quality running shoe made with recycled or renewable fabrics, it’s not impossible. Things we look for in a shoe and brand are eco-friendly shoe materials, a commitment to sustainability programs, certifications like B Corp, and recycling or give-back programs. Of course, we want shoes that are good for our bodies and support us as we train and run. Thankfully, the brands below offer a bit of both — shoes that perform and shoes that are better for our planet.

Our methodology & criteria:

I was sent these running shoes for testing and ran in each pair over the course of a week for multiple miles. I used all of them on the treadmill, as I prefer to run indoors. I judged these shoes based on comfort, their level of support, how I felt after running, as well as their sustainability specifications and pricing. Here are a few specifics as to our methodology and criteria:

PERFORMANCE | We’ve included running shoes that are designed for running. These shoes are engineered for sprints, distance runs, and indoor and outdoor training.
SUSTAINABLE MATERIALS | All of these brands incorporate sustainable and recycled materials into their running shoes.
COMFORT | Comfort is important when it comes to running! I tested each of these shoes for comfort over at least three miles to ensure they’d hold up over the course of intense training and long distances.

Looking for a sports bra to train in? Read my review of the top sustainable sports bras for support and performance.


1. On Running

Circular fashion
Natural materials
Recycled materials
Vegan

Best For | Crosstraining, sprints, distance runs, road running
Materials | Polyamide, Polyester (recycled), Thermoplastic Polyurethane (recycled)
Size Range | Women’s 5–12, men’s 7–15
Price Range | $140–$280

Swiss brand On Running designs some of the best shoes for road running, distance running, HIIT training, and everyday use. Due to its unique engineering, comfort, and performance-driven design, the brand has earned notoriety in the running space and upholds its reputation as one of the best. Their distinctive “CloudTec” technology, which features individual pods along the sole, provides a combination of cushioned landings and firm take-offs, making these shoes ideal for both long distances and short sprints. This technology minimizes impact on the joints while maximizing energy return, which can help improve speed and endurance.

As for my personal take, I received my second pair of On’s after logging hundreds of miles in Cloud X 3 (pictured left). I opted for the new Cloudsurfer Next (pictured right) for its new features, including the updated forefoot rocker that directs power to the front. I wear them for treadmill interval training and distance runs, and I notice an improved speed. Mostly, I notice that I feel good after running — no shin splints or sore joints. The high-quality materials enhance durability and adaptability, and I love that the brand has sustainability commitments as well through its Cyclon program for recycling shoes.


2. HYLO Athletic

B corp
Eco friendly packaging
Natural materials
Recycled materials
Vegan

Best For | Lightweight training shoes
Materials | 100% bio-based nylon, nitrogen-injected foam with added bio-EVA, 100% bio-based Tencel™ Lyocell laces, natural rubber
Size Range | Women’s 6–11.5, men’s 7–14
Price Range | $165

HYLO Athletic creates certified vegan running sneakers made with corn fibers, natural rubber, algae, and organic cotton. The brand also has its hyloop program, which offers care, repair, and recycling to keep shoes out of the landfill. The shoe we tested was the Hylo RUN, although it’s really designed for all kinds of athletics and is lightweight enough for both box jumps and road sprints. As the brand explains, this shoe combines the cushioning required for short to middle-distance road running with the stability needed for the gym. The science behind these shoes is quite impressive, and they are remarkably lightweight, weighing only 240g.

I personally love these shoes. HYLO knows how to make a good running shoe, and I’ve been super impressed with how comfortable these shoes are. The performance is what you’d expect from established running shoe brands, and it feels great knowing these are made with sustainable materials and by a brand with a strong sustainability ethos. For your first pair, I recommend the new HYLO Impact shoes (pictured below). They are perfect for everyday road running, maximum responsiveness, and high cushioning.


3. Saysh

BIPOC Owned
Eco friendly packaging
Family owned
Recycled materials
Small business
Warranty offered
Woman owned

Best For | Running shoes designed for women’s feet
Materials | laces made from recycled water bottles, a knit upper incorporating recycled components, supercritical foam derived from sugar cane
Size Range
| 5.5–13 (women’s)
Price Range | $150–$185

Saysh is on a mission to enhance maternity rights and fairer treatment for female athletes. The brand was founded by Allyson Felix, the most decorated track & field athlete with 11 Olympic and 20 World Championship medals, alongside her brother and business partner Wes, to champion women’s specific needs. Saysh sneakers are crafted with a unique femiformity FIT technology, which celebrates the unique anatomy of women’s feet — distinct in size, width, arch height, and shape — and is responsive to hormonal changes. Traditionally, major footwear brands have overlooked these differences, designing sneakers primarily around men’s feet. To say we’re obsessed with this brand and its mission is an understatement! 

As for the actual running shoes, I tried the Felix Runner (pictured on the left) and the Evelyn Runner (pictured on the right). Both are a 10/10 in my book for long runs and interval training, but I especially love the seamless upper on the Evelyn for a sock-like fit and stability. For running outside, I definitely prefer the Felix as it has discrete reflective details on the heel logo and eyestay islands for increased visibility and safety. Honestly, I love both and will be rotating between them! Note: Saysh invites women who have experienced a change in shoe size due to pregnancy to contact customer service for a complimentary size swap!


4. Allbirds

B corp
FSC
Natural materials
Recycled materials

Best For | Breathable, lightweight running shoes
Materials | FSC-certified eucalyptus tree fibers, responsibly sourced wool, sugarcane
Size Range | Women’s 5–11, men’s 8–14
Price Range | $120–$160

Allbirds, a certified B Corp, has revolutionized the shoe game. Its sustainable running shoes and sneakers are crafted using tree fibers and wool, sugarcane for the midsole, and castor oil for the insoles. Even better, the brand is fully carbon-neutral and ships its shoes in recycled packaging. They’ve also recently launched Allbirds ReRun, a marketplace that keeps gently used or slightly imperfect products out of landfills and into new closets.

I personally tried two shoes from Allbirds for running: the Tree Dasher 2 (left image) and the Women’s Tree Flyers 2 (right image). The Dashers are the next evolution of Allbirds’ everyday active shoe, featuring more responsive foam, enhanced grip, and an improved fit. While not my favorite for sprints or breaking mile records, it’s a perfect shoe for zone 2 training and warmup jogs. The sportier, angular heel shape also softens impact, which my shins love. As for the Flyers, they are a better match for serious running and training. The external heel counter (made entirely of recycled content from the midsole foaming process) helps keep strides steady and reduces waste — win!


5. Vivobarefoot

B corp
Recycled materials
Vegan

Best For | Barefoot running shoes
Materials | Recycled polyethylene terephthalate, synthetic rubber
Size Range | Women’s 5.5–11.5, men’s 7–15
Price Range | $145–$200

Move as Mother Nature intended is the slogan behind Vivobarefoot, a shoe you may have seen more recently in fitness communities and at gyms. The science shows that there are benefits to wearing more barefoot/natural shoes, including increased foot strength, flexibility, and stability. That said, these shoes do take some getting used to! I love my Vivos, though. I pushed through the strange sensation for the first few runs and started noticing I preferred the barefoot feel over shoes with extra arch support and cushion. What makes Vivobarefoot even better is its use of sustainable materials, certified B Corp status, and regenerative mission. We’re fans!


6. VEJA

B corp
Natural materials
Recycled materials
Vegan

Best For | Supportive and durable running shoes
Materials | Amazonian rubber, rice waste, sugarcane, recycled polyester
Size Range | Women’s 4–10, men’s 9–13
Price Range | $160–$245

From one of our very favorite sustainable shoe brands comes a running shoe we absolutely love: say hello to VEJA’s running shoe collection! These shoes have gained recognition around the globe, particularly the VEJA Condors, for being the first post-petroleum running shoes. Ethically made from recycled polyester, Ricinus oil, rice waste, sugarcane, and Amazonian rubber, these shoes are comfortable and durable enough for everyday wear. The bright color options are also quite enticing.

I have a few pairs of Vejas that I already love for walking and everyday wear, and the Condors did not disappoint. They offer more support than other shoes on this list, and they are designed to be highly versatile for long runs, easy runs, and recovery sessions. I found 5k runs to be the sweet spot. (Bonus: I also have a pair of the Impalas, which I absolutely love for travel/walking/spontaneous runs on the go.)


7. Flux Footwear

Gives back
Science backed
Size inclusive

Best For | Minimal running shoe with a wider box toe
Materials | Phylon, rubber, polyester knit textile
Size Range | Women’s 5.5–15, men’s 4–14
Price Range | $139

Flux Footwear designs its shoes with runners in mind, focusing on creating a natural, supportive feel that allows your foot to move how it’s meant to. These running shoes feature a wider toe box, allowing your toes to splay (which I love), which helps with balance and stability, as well as maintaining a steady stride. The shoes are super lightweight and flexible too, adapting to your foot and the ground beneath you, so each step feels comfortable and responsive. Flux also incorporates cushioning for a softer impact absorption, supporting natural movement while providing sufficient protection for hitting the pavement or trail.

I tested the Adapt Runner, as it has more than 7,000 five-star reviews. I love that it comes in so many fun colors, and the design is fairly minimal (reminding me of my classic Nike running shoes in college). As these are crafted for distance and have a zero-drop sole, I decided to take these for a longer, ten-mile run. It includes a removable, textured insole equipped with over 100 nodes that massage your feet and engage your central nervous system with every step. The breathable knit fabric enhances airflow, and I could definitely tell the difference in terms of how cool my feet felt, even while the rest of my body was dripping. While Flux doesn’t have many sustainability initiatives, we appreciate that it offers inclusive sizing options and provides a discount for first responders and military personnel. We hope to see more recycled and sustainable materials in the future!


Kayti Christian is a Senior Content Strategist at The Good Trade. With an MFA in Nonfiction Creative Writing, her work has appeared in TODAY, Shondaland, and The New York Times. Since 2017, Kayti has been uncovering and reviewing the best sustainable home brands and wellness products. Her personal journey through four years of fertility treatments has inspired her to write extensively about women’s healthcare and reproductive access. Beyond her work at The Good Trade, Kayti is the creator of Feelings Not Aside, a Substack newsletter with 6,000 subscribers, and the cohost of the FriedEggs Podcast, which delves into IVF and infertility.


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10 Nontoxic Dry Shampoos For Healthier Hair In 2025 https://www.thegoodtrade.com/features/natural-dry-shampoo/ https://www.thegoodtrade.com/features/natural-dry-shampoo/#comments Wed, 01 Oct 2025 20:59:17 +0000 https://www.thegoodtrade.com/natural-dry-shampoo/ The best organic dry shampoos for fresh, voluminous, and non-oily hair—even on no-wash days.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

Our editors have tested and researched dozens of non-toxic dry shampoos — these are our top picks for clean and natural ingredients, as well as efficacy.

Many of us take great pride in caring for our hair — and sometimes we care just a little too much. Over-washing strips our hair of its natural oils, and in turn causes extra oiliness and irritation. But thank goodness for dry shampoo. With it, we can opt to wash less and spray more for hair that feels just as clean, but without the hassle.

Why choose non-toxic dry shampoo?

Conventional dry shampoos often contain a cocktail of harsh chemicals, including parabens, sulfates, and artificial fragrances. A recent study even found that many popular dry shampoo brands contain benzene, a known carcinogen. These ingredients can compromise scalp health and exacerbate sensitivities (they can also be harmful to our health). Additionally, many big-name dry shampoo options come in aerosol form, which we don’t love because these sprays release volatile organic compounds (VOCs) into the air, leading to increased allergies and possible respiratory issues.

Rather than using aerosol bottles or dangerous chemicals, you can find natural dry shampoos that have organic ingredients, are cruelty-free, and abide by eco-friendly standards. We’ve found seven brands that are giving our hair new life. Simply sprinkle a little on your roots and take on the day.

Our Criteria:

  • NATURAL/ORGANIC | Each dry shampoo is free of harmful and harsh ingredients, many with certifications to back them up (like B-Corp or EWG-verified)
  • EFFICACY | We’ve tested many of the below dry shampoos for efficacy. All are backed by reviews to ensure they work without leaving your hair with residue or white powder
  • AFFORDABLE | Cost is a number-one factor for a lot of folks, so we’ve included a range of price points here

When you’re not washing on the go, here are our favorite natural and organic shampoo brands! Don’t miss out on our favorite organic skincare brands, too.


1. Prose

American made
B corp
Climate neutral
Cruelty free
Subscriptions available
Vegan

Best For | Custom formulations
Natural Ingredients | Menthol, tapioca starch, witch hazel extract, tea tree oil, oat flour, binchotan charcoal, white clay, aloe vera juice
Price | $32 for 1.4 oz.; discounted subscriptions available (15% off)

If you’re having trouble finding the perfect dry shampoo formula for your unique hair needs, Prose is your answer. Create your own customized dry shampoo using Prose’s selection of natural ingredients, which are safe for sensitive scalps. Based on your preferences, you can even make your dry shampoo free of silicones and fragrances (which is perfect if you avoid those in your hair products!). We recommend trying out their subscription service so you can have your custom formula sent straight to your door, hassle-free and on your schedule.

Customer Review | “I can actually go 3 full days before my hair is noticeably oily. I’m a chef and have to wear a hat all day but I just run my fingers through my hair and it’s like I never wore a hat the first 2 days. I absolutely love the Arcadia scent with the grapefruit and basil! I don’t think I’ll ever go back to store bought hair care.” – Katherine G. (Read all reviews.)


2. Handmade Heroes

Budget friendly
Cruelty free
Eco friendly packaging
Gives back
Small business
Vegan

Best For | On-the-go application
Natural Ingredients | Kaolin, rice powder,charcoal, cocoa powder, geranium rose oil, lavender flower oil
Price | $10 for 2 oz.

No time to wash your hair? No problem! Handmade Heroes’ Dry Shampoo brings your locks to life with its easy-to-use non-aerosol application. Choose from one of two naturally-derived formulas; each made for dark or light hair, to ensure no residue is left in sight. Its convenient size makes it perfect to take with you while traveling, or for throwing in your gym bag for a post-workout refresh!

Customer Review | “I’ve been using this product for about two years now, and I cannot praise it enough! This is the best dry shampoo I have ever used. I love that it is a powder instead of an aerosol, I love that it is tinted for my darker hair, and I love that it is all natural. One bottle lasts me anywhere from 3-5 months, and it is incredibly effective! I am a customer for life.” – Kelsey C. (Read all reviews.)


3. Divi

American made
Cruelty free
Gives back
Science backed
Vegan
Woman owned

Best For | Oil balancing dry shampoo
Natural Ingredients | Aloe vera, chamomile, rice starch, arrowroot powder, vitamin E, kaolin clay.
Price | $28 for 5.3 oz.; discounted subscriptions available (20% off first month)

With Divi’s Clean Dry Shampoo, we can keep our hair fresh and nourished, even between washes. Infused with natural ingredients like aloe vera and chamomile, it absorbs oil and boosts volume, all while being gentle on our hair and scalp. We love how it refreshes without the use of harsh chemicals, leaving our hair soft, clean, and full of life — perfect for those busy days when we need a quick pick-me-up. It’s a natural solution that works effortlessly into our routine.

Customer Review | “LOVE the smell and this stuff works! I can go 5 days without washing my hair and that’s with a few Orange Theory classes!” – Emily (Read all reviews.)


4. rahua

Eco friendly packaging
Family owned
Gives back
Subscriptions available

Best For | Volume & texture
Natural Ingredients | Clay, cassava root, star anise, vanilla planifolia
Price | $32 for 1.8 oz.; discounted subscriptions available (10% off)

rahua Voluminous Dry shampoo is perfect for adding volume and shine in the most eco-friendly of ways. Using minimal ingredients, this dry shampoo harnesses the centuries-old power of cassava and clay to absorb oil, sweat and dirt from your hair — leaving you refreshed and ready for the day. No need to tease here — just a few sprays and you’re all set! Best of all, for every bottle purchased, one acre in the Amazon Rainforest is preserved through rahua’s 1 bottle = 1 acre program.

Customer Review | “This dry shampoo is the FIRST dry shampoo that makes my hair look better the next day! My hair is fine and typically after a few hours of other dry shampoo by hair would look oily and greasy at the roots. With Rahua my hair looks better for days!!!!!” – Megan (Read all reviews.)


5. Act+Acre

Gluten free
Subscriptions available
Vegan
Woman owned

Best For | Balancing scalp microbiome
Natural Ingredients | Rice starch, tapioca starch, rice powder, silica, water, ioniplex fulvic ionic mineral complex
Price | $26 for 0.60 oz.; discounted subscriptions available (20% off)

Act+Acre uses scalp science when formulating their bestselling Plant-Based Dry Shampoo. This benzene-free dry shampoo delivers over 65 minerals to your hair follicles upon application to protect your scalp’s health — all while effectively lifting and absorbing excess residue. Use between washes or as needed for a clean feeling without any irritation. Cheers to a healthy scalp!

Customer Review | “Love the dispensing amount and the powder feels good! Gives a lot of volume and feels great do put it in and do a scalp massage and feel refreshed instantly. It saves me into going 6 days without a wash and my hair looking great” – e (Read all reviews.)


6. kaia naturals

Cruelty free
Made in Canada
Vegan
Woman owned

Best For | Overnight dry shampoo
Natural Ingredients | Activated charcoal, rice starch, arrowroot powder, orange wood oil
Price | $35 for 0.8 oz.

From the brand that launched the cult-favorite takesumi detox charcoal deodorant, kaia naturals is back with their overnight dry shampoo. This dry shampoo uses their new Wing-List Technology to propel their powdered ingredients into your hair and scalp without the need for damaging propellants like butane or propane in the formula. For a just-washed feel, simply apply it before bed to wake up with fresh smelling locks!

Customer Review | “Love this dry shampoo. I use it around the clock, not just overnight. It’s light, clean, and actually absorbs. I have very fine hair and it doesn’t weigh it down.” – Briana (Read all reviews.)

Also Available At:
Credo


7. The Rootist

Biodegradable
Eco friendly packaging
Subscriptions available

Best For | Balancing scalp & delivering nutrients
Natural Ingredients | Proprietary Rootbiomic™ Ferment Powder, magnesium carbonate, allantoin, rosemary leaf oil, peppermint oil
Price | $26 for 0.17 oz.; discounted subscriptions available (15% off)

From root to tip, The Rootist makes dry shampoo that not only absorbs excess sweat and oil, but also transforms your scalp health. Thanks to the addition of their Proprietary Rootbiomic™ Ferment Powder which includes beneficial multivitamins and superfoods like reishi mushroom and red ginseng root – your hair will feel healthier and more nourished after each use. The packaging is a plus, as this dry shampoo comes with a brush attachment for easy and safe application, and offers refills once you run out keeping both your wallet and our planet in good shape. 

Customer Review | “The packaging very conveniently delivers the dry shampoo to the hair and roots. The dry shampoo is excellent. Very mild pleasant smell. Does not leave white residue on hair. That is a big one for me because my hair is dark.” – Rachel E. (Read all reviews.)


8. Briogeo

BIPOC Owned
Cruelty free
Gives back
Subscriptions available
Vegan
Woman owned

Best For | Detoxifying oily scalps
Natural Ingredients | Rice starch, corn starch, kaolin, sodium bicarbonate, sodium hyaluronate, bambusa arundinacea stem extract, biotin, watch hazel, charcoal powder, water
Price | $25 for 1.7 oz.; discounted subscriptions available (15% off)

Have color-treated, relaxed, or oily hair? Look no further than Briogeo’s Scalp Revival Dry Shampoo. This miracle-maker detoxifies both scalp and hair using kaolin, rice starch, witch hazel and super-vitamin Biotin for the cleanest hair around. This product tackles the root cause of oiliness, rather than just acting as a solution. Your hair will feel healthier and cleaner than ever before.

Customer Review | “I like this product. It’s not aerosol which is better for the environment and the dry shampoo itself works very well with my sensitive scalp.” – Savanah (Read all reviews.)


9. Acure

Climate neutral
Cruelty free
USDA organic
Vegan

Best For | All hair types
Natural Ingredients | Corn starch, arrowroot powder, kaolin clay, sodium bicarbonate, rosemary oil, peppermint oil
Price | $12 for 1.7 oz

You (and your hair) can shine bright with Acure’s Dry Shampoo, made with rosemary and peppermint. Shake this 100 percent vegan and natural dry shampoo right onto your head or apply it using a comb or brush. Within minutes, you’ll have fresh, oil-free hair, no matter your hair type. It’s both results-oriented and cost-effective. Consider us hooked!

Customer Review | “Wow, I LOVE this product! I use this on both wet and dry hair. It gives my hair a boost of texture and removes oil flawlessly. It can be brushed in at your root when you really crave a touch up. I LOVE the feeling and I love that its non – toxic! Cheers to you Acure! You nailed it.” – Signature Shelley (Read all reviews.)


10. Hairlust

Cruelty free
Eco friendly packaging
Recycled materials
Small business
Subscriptions available
Vegan

Best For | Sensitive scalps
Natural Ingredients | Kaolin, organic aloe vera, organic at kernel extract, tapioca starch
Price | $34 for 1.4 oz.; discounted subscriptions available (20% off)

Soak up that excess scalp sebum, no matter your hair type with Hairlust’s gentle Refresh Powder Dry Shampoo. Made with all natural and organic ingredients like aloe vera, oat kernel extract, and kaolin, this aerosol-free formula purifies and refreshes your scalp without the harmful effects of any added fragrances or endocrine disruptors that aerosol products typically contain. One bottle of Hairlust dry shampoo lasts between 60-80 uses meaning your hair will feel squeaky clean for the long-run!

Customer Review | “Have been buying the products from Hairlust for the last several years – my husband will probably call me crazy, but hey, the products work and are absolutely fantastic, and then I know that he thinks I have great hair, so he gets something out of it too!” – Laura (Read all reviews.)


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I Got My Best Night’s Sleep On Avocado’s Organic Pillow https://www.thegoodtrade.com/features/avocado-pillows-review/ https://www.thegoodtrade.com/features/avocado-pillows-review/#comments Wed, 01 Oct 2025 20:42:11 +0000 As a pregnant person with sensitive skin and allergies, I tested Avocado's nontoxic pillows for the perfect match. Here's how to find the right one for you.

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Summary: While pillows are an essential element of one’s bedding setup, I’d never found one I loved for optimal sleep until I tried Avocado’s line of luxury pillows for a week. In the process, I discovered what I love and don’t love in a pillow. My favorite from their line is the Molded Latex Pillow. It’s made with charcoal-infused latex and responsibly sourced GOTS certified organic cotton. Not to mention, it’s crafted specifically for side-sleepers like me. Below, I discuss which Avocado pillow will be best for you based on your specific preferences and needs.

Pros:

  • Each of Avocado’s pillows is tailored to fit a particular sleeping style — so there’s something for every preference and type of sleeper.
  • Picking up a toddler all day makes my shoulders and neck tight, I noticed a huge difference in my overall physical comfort upon waking up once I started sleeping on Avocado pillows.
  • With expert craftsmanship and certifications like GOTS, GOLS, MADE SAFE®, and GREENGUARD Gold (the list goes on!), Avocado thoughtfully produces pillows that will last a long time.

Cons:

  • These pillows are luxurious, with a price point that matches. Avocado’s pillows will run you $119 – $249+ each.

I have sensitive skin and an allergy-prone immune system so I need to sleep on pillows made from natural, nontoxic materials. It’s a burden that’s taught me a lot (and led me to more luxurious choices in the bedding department!).

Over the years, I’ve learned that most pillows you might pick up at furniture or big box stores contain harmful chemicals. Especially unpleasant are the standard flame retardants which are known to release VOCs (volatile organic compounds). If you don’t pay attention to your pillow, you risk breathing these in while asleep. Alongside that, pillow materials can trap dust and bacteria. And even with cases and covers, icky stuff gets into the fibers and can cause allergies and acne. As if you didn’t have enough to worry about already!

To avoid all these unwanted hazards, Avocado is a safe bet for the top-quality natural, organic fibers they use to make their pillows. Not only does it mean they’re not treated with harmful chemicals, these natural and organic fabrics also allow for more moisture-wicking throughout the night. Any sweat or wetness (we humans do tend to drool) will not sit or sink into the surface, helping to decrease dust and bacteria.

“Avocado is a safe bet for the top-quality natural, organic fibers they use to make their pillows.”

Our team has looked to Avocado for safe and healthy mattresses again and again because of their credentials, initiatives, and ethics. They have an ambitious mission “to be the world’s most sustainable brand,” and that’s something we can get behind. Since launching in 2016, their fierce dedication has come with a sparkling laundry list of highly respected certifications and awards. They’re the first bedding brand to earn a Climate Neutral Certification for zero carbon emissions, as well as a B Corp award for “Best for the World.” Their products are made in the USA, and they donate a percentage of their revenue to nonprofits. They’re committed to 1% For the Planet, too. To top it off, their factories keep 78% of their waste out of landfills.

But back to pillows. I was able to test out all four of their full-sized organic pillows, spending several nights sleeping on each to get a good sense of what each product had to offer. It can be pretty challenging to buy a pillow at this price point without testing it out first, and product descriptions can sometimes read like a commercial more than a true review. So allow me to be your guide! Read on for all the considerations I kept in mind along with my honest review of each pillow.


How to choose your pillow

When choosing the right pillow for your sleep, there’s a lot to consider. First, you want to think about the positions you normally sleep in. For instance, a side sleeper will need different support than a tummy sleeper. 

“First, you want to think about the positions you normally sleep in. For instance, a side sleeper will need different support than a tummy sleeper.”

Next, you’ll want to consider the materials used with regard to what’s best for your health and/or aligned with your values. Latex is the most common material used in Avocado pillows — but different types of latex make for a different level of comfort. For instance, molded latex is made into a shape or infused with other materials. Another variation is latex that’s shredded. This allows for more custom tailoring to individual sleep needs. For example, the Green Pillow is a blend of organic kapok fiber and shredded organic latex. Latex materials are a great option for vegans and those looking for no animal components.

However, anyone with latex sensitives or looking for something softer might be more interested in a down pillow. In that case, Avocado’s Down Pillow is an ethical option, since it’s filled with responsible, RDS-certified down.

Let’s check out all of Avocado’s pillows, keeping in mind all these points — from sleep position to health needs, values, and general preferences — so you can find the best fit for your best sleep.

A neatly made bed with a beige bedspread, three beige pillows, and one white pillow arranged in a row. The bed is against a gray wooden headboard in a softly lit room.
I tried all four of Avocado’s organic luxury pillows to see how they each stack up for comfort, support, cooling, and moisture control.

Shipping and setup

Let’s start with how these pillows arrived! I loved how they were wrapped airtight to allow them to fit inside smaller boxes. It was fun watching them expand and then, of course, sleeping on them later that night.

I only wished that they had a small insert naming the pillow and giving pillow care tips. For instance, the Green Pillow arrived with an extra bag of organic kapok fiber and shredded organic latex in the box. At first, I didn’t understand the purpose of the bag, but then I looked at the site and learned that it has extra fill for a more customizable experience. So, be sure to bookmark their site as a resource!


Testing Avocado’s pillows

“The good news is Avocado offers a 100-day trial to test your pillow’s performance, plus a 1-year limited Pillow Warranty.”

It can be overwhelming to choose the right pillow for you and your body. The good news is Avocado offers a 100-day trial to test your pillow’s performance, plus a 1-year limited Pillow Warranty which ensures that it can still be returned if there’s any manufacturing defect that occurs during your first year of use.

It’s always helpful when testing out a pricier product to know that there are buffers in place in case you aren’t completely in love! It’s nice to take the pressure off, so you can really take the time to test the product and be positive that you’re investing in a pillow that’s truly right for your sleep needs. 

Alright, time to take a look at these pillows one by one to see how they stack up!


Avocado Green Pillow

Price | $119
Best For
| Contouring support for all sleep positions

Avocado’s Green Pillow is unique because you can adjust the pillow’s firmness. Included with their green pillow is an extra bag of fill, as mentioned above. Add or subtract how much you want based on your firmness preference. The fill is made from shredded GOLS certified organic latex rubber and GOTS certified organic kapok tree fiber. Another cool sustainable practice is that they upcycle the latex from their mattresses for this pillow.

I love how personal this pillow feels. Using the extra fill, you get to play with making it your own. Because the material is a fill versus a mold, it’s more able to be shaped to your body. I slept on this pillow the first night without adding any fill but found it to be a little too flat for my preference. I added most of the bag into the pillow the next day. It was fuller and more supportive for me with the added fill. For those who really want to dial in on the perfect level of fill, this could be for you — especially if you’re a combination sleeper.


Avocado Molded Latex Pillow

Price | $139
Best For | Back and side sleepers, plus overall neck support

Avocado’s Molded Latex Pillow is designed for cooler sleep. It’s uniquely made with charcoal — a natural material made from rice husks — that is then infused into the latex during the production process. With charcoal spread throughout, this pillow offers temperature regulation, moisture, and odor control. As for who will sleep best on this pillow, the design is great for side and back sleepers who need extra support.

At first, I thought this pillow was a bit too firm. But as a side sleeper, I realized it’s the perfect pillow to support my head and neck. I’m also seven months pregnant, and the added firmness and overall cooling support have gifted me a more sound sleep. This was my personal preference, and the one I’ll be sticking with for many nights to come!


Luxury Organic Plush Pillow 

Price | $219
Best For
| Gentle support for head and neck

Avocado’s Luxury Organic Plush Pillow is made from responsibly sourced Talalay latex molded into a soft and, well, plush pillow. Stitched around the latex is organic cotton, providing an extra cushion for your sleep. It’s also temperature-regulating and humidity-controlling, adding to the unique comfort it offers.

Avocado calls this pillow “buoyant.” It’s the best descriptor. Unlike their other pillows that mold to your head, this one feels like you’re sleeping on top of the air. It’s still firm but has a unique quality that’s like no other pillow I’ve ever experienced. The whole pillow feels supportive with no sinking in. Every time you move your head while sleeping, it feels like you’re on a new pillow. It even keeps its light and airy shape throughout the night. What a dream.


Down Pillow

Price | $119
Best For | Stomach sleepers and children

Avocado crafts its Down Pillow with responsible labor practices. It uses down that meets the Responsible Down Standard, meaning they only use down from ducks and geese raised with care. What makes this pillow unique is you can choose from three firmness levels: Soft, medium, or firm. Each offers a different level of comfort and support. Their soft option is best for stomach sleepers. The medium is for those who need moderate head support. And the firm is ideal for back sleepers.

When comparing the Down Pillow to Avocado’s latex pillows, I found that they are very different. This traditional fluffy pillow lets you shape and change it while sleeping. I tried the soft firmness, and discovered that I wanted more support. If I were to do it again, I’d get the firm. But aside from that, I love how airy and soft this pillow is. It’s especially great for using on top of other pillows for added softness, or for those who sleep on their stomachs.


Final verdict

Two hands arranging folded cream-colored pillowcases on top of two stacked white pillows with green tags, placed on a wooden surface against a white background.
Avocado’s Organic Waterproof Pillow Protector is a rare unicorn: organic AND waterproof! The perfect way to protect my new pillow and make it last for years.

After many nights of sound sleep thanks to Avocado, I’m excited to be going steady with their Molded Latex option. It gives my neck and shoulders the most overall balance and support I need while sleeping — especially while pregnant and only sleeping on my side. I experienced a profound difference in sleep quality with this pillow — a deeper, more supported sleep. I love that it supports my neck and shoulders without me ever needing to resituate it throughout the night. I also love that they infuse the latex with charcoal. I love using charcoal in beauty and hygiene products, and it aligns with my values of using clean, sustainable ingredients.

Now that I found my pillow match, I’ll be protecting them with Avocado’s Organic Waterproof Pillow Protector so they last as long as possible. It’s rare to find an organic and waterproof option — and this will offer even more protection from allergens (not to mention stains and bed bugs too!) without changing the feel of your pillow.

For those looking to upgrade their pillows, I can’t recommend Avocado’s line enough. Each of their pillows is distinctly different so it may take some time to find the perfect one for your sleep needs — but no matter the design, you can rest your head knowing your health and the health of the planet is in good hands.


THIS STORY IS IN PARTNERSHIP WITH OUR FRIENDS AT AVOCADO


Courtney Jay is a Contributing Editor at The Good Trade. She is also a yoga instructor, health enthusiast, and sustainable fashion advocate. You can find more of her writing and take one of her online yoga classes on her website, Coincide.


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We Slept On Avocado’s Bedding—And Loved It (Review) https://www.thegoodtrade.com/features/avocado-bedding-review/ https://www.thegoodtrade.com/features/avocado-bedding-review/#comments Wed, 01 Oct 2025 20:39:30 +0000 After one week of sleeping on Avocado organic cotton sheets, I recommend this luxury bedding to anyone looking to improve their quality of rest.

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Summary: After one week of sleeping on Avocado organic cotton sheets, I recommend this luxury bedding to anyone looking to improve their quality of rest. They’re cushy and cloud-like, temperature regulating, and, importantly, organic and nontoxic.

Pros

  • Avocado is B-Corp certified and it’s the first Climate Neutral certified mattress company.
  • The brand adheres to MADE SAFE® standards for its full line of products, meaning they undergo a rigorous process that screens for over 6,500 harmful substances.
  • All of the packaging is sustainable, completely recyclable, and plastic-free. The tote my sheets arrived in is reusable too, and great for storage.
  • These bed sheets are naturally wrinkle-resistant and satiny, giving my bed setup an elevated look and feel.
  • The natural and organic materials used translate to super-effective temperature regulation. These sheets kept me warm without ever overheating.

Cons

  • While I found Avocado to be worth the cost, some king-size sets run up to $318 and may be cost-prohibitive for certain budgets.

When it comes to my home life, I prioritize feeling cozy. My interior decorating aims to make my apartment a place of rest and creativity, always evolving with the seasons. I spend my days at home amongst low-light lamps, plush throws, shelves lined with books and journals, comfy pillows, a growing record collection, and lots of wall art. But what about when I shimmy into my sheets at the end of the day? Regretfully this had received less attention — until I discovered Avocado.


About Avocado

A set of beige sheets and pillowcases are neatly arranged on a bed with a red "The Good Trade Reader Favorite Award Winner 2025" badge in the top right corner.
The full Avocado organic cotton sheet set.

Founded in 2016, the company began with a mission to make a sustainable and nontoxic mattress. To combat the lack of affordable options, Avocado designed one directly for the consumer. Since, Avocado has expanded its offerings to include bedding, pillows, furniture, towels, robes, and more that are all made with organic and MADE SAFE® certified materials. (FYI: This certification process includes a screening for more than 6,500 harmful substances, including banned substances, toxic chemicals, pesticides, and dyes.)

With a stringent screening process for toxic materials, this certified B-Corp manufactures products in line with high-quality standards that include low-waste and Earth-friendly practices. This includes ethically grown source materials and packaging (see more on their plastic-free packaging below). Oh, and did I mention that in 2019 Avocado became the first Climate Neutral certified mattress company and is now climate negative? Color me impressed.

This brings me back to my quest for coziness in the bedroom, specifically my interest in Avocado’s organic sheets.


Why try Avocado’s organic sheets?

Quality sleep is essential for hormone and stress regulation, plus mood balance, focus, and overall body function and well-being. And when I realized the positive impact of nontoxic and natural materials, I was beyond ready to curate my home in one of the most important, yet overlooked places: The bedroom.

Avocado sheets promote better sleep with their nontoxic, temperature-regulating materials — but these health benefits weren’t the only reason I was excited. The brand’s organic sheets have a super luxe, satiny feel so I would be getting an upgrade in the comfort department too.


Delivery & setup

Avocado’s organic cotton sheets come in six sizes, four colors, and two thread count options. There’s a deep pocket version, too. I have a king-size mattress, so naturally, I went with that option in the higher 600 thread count (there’s a 400 thread count option too). I chose the natural color to accompany my bohemian vibe.

The sheets arrived at my apartment building in a cardboard shipping box — but inside, the sheet set (including a flat sheet, a fitted sheet, and two pillowcases) was rolled into an organic cotton bucket-like tote (with handles!) of the same natural swatch.

This sustainable packaging is plastic-free (the tags are loops of simple paper and rope!), and the tote will be great for storage when I change out my sheets.

After taking the set out of the tote, unrolling the items was easy and putting them on my mattress was even easier. The four stretchy corners easily slipped over my mattress and kept in place, with no slipping or sliding off.

While I was placing the sheets on my mattress — and my dog was sniffing the new additions to our sleeping area — I couldn’t help but notice how smooth and plush this silky sheet set felt. But, the real test of the Avocado organic sheet’s coziness would come after a night or two of deep snoozing.


Are the Avocado organic cotton sheets soft and silky?

Even dogs love rolling around on silky-smooth luxury sheets, who knew?
Even dogs love rolling around on silky-smooth luxury sheets, who knew?

In one word, yes. Upon fixing up the sheets and putting my favorite soft-as-a-cloud duvet cover on top, I was excited to see how my sleep experience turned out.

Now, my nighttime routine is a big deal. And by a big deal, I mean that I engage in an enjoyable and stress-free winddown routine. It’s not rigid, but it tends to follow this flow: 1) Put on a night serum and moisturizer, 2) Chat with my partner for a bit, and 3) Curl up with a book (with my phone charging away from the bed). 

Overall, I was pleasantly surprised by how cushy and cloud-like these organic cotton sheets felt to the touch. And snuggling up with them in bed? Even more plush and cocoon-like. I was really impressed with the texture of the sheets and the quality. They managed to keep my body warm, without overheating. My husband even remarked something similar: He felt warm during sleep without feeling sweaty or sticky (and he tends to run hot while sleeping).

After a few nights of 40 winks under the organic cotton sheets, I began looking forward to my nighttime routine more than usual. In short, my sleep started to feel luxurious. These sheets allowed for calmer and more supported sleep, not least because I’m sleeping in completely organic and nontoxic sheets. This gives me (and my skin) some major peace of mind.

This new development of comfort-meets-sustainability even made me wonder how else I could elevate my sleep routine, making it more restful and healthy for my body and the environment. Maybe I’ll go for a new duvet next? With a one-year limited warranty, there’s little risk and a lot of reward.


Are the Avocado organic cotton sheets worth it?

The organic sheets impressed me. They’re a worthwhile investment for the silky, cushy feel and warmth, as well as nontoxic, organic textiles. The only downside is that for some budgets, they may be a bit costly. My particular set costs $249, while the lowest price (for a 400-thread count twin set) sits at $159. Depending on how much you prioritize your overnight comfort and quality of rest (and how much time you spend in bed!), this could be an easy decision to make.

Avocado’s commitment to organic materials, transparency, and sustainable sourcing and practices tips this sheet set over the edge for me and I give it my stamp of approval. I want to treat my body and the world around me with the utmost care, and greenwashing companies give me the ick. The feel and temperature regulation that comes along with these ethics is rarely if ever found in sheets that cut corners with materials.

So, would I recommend Avocado sheets to friends or loved ones? You betcha. My sleep benefited, plus the joy and comfort I got from lounging in bed was unbeatable.


THIS STORY IS IN PARTNERSHIP WITH OUR FRIENDS AT AVOCADO


Stephanie Valente is a copywriter and editor covering wellness, commerce, lifestyle — and more — for publications like Brooklyn Magazine and The Good Trade. Based in Brooklyn, she’s often writing poetry, getting lost in a book, or hanging out with her dog.


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The Best Non-Toxic Paints For Your Home (2025) https://www.thegoodtrade.com/features/eco-friendly-paints-for-your-home/ https://www.thegoodtrade.com/features/eco-friendly-paints-for-your-home/#comments Wed, 01 Oct 2025 20:36:43 +0000 https://www.thegoodtrade.com/eco-friendly-paints-for-your-home/ The best eco-friendly, nontoxic, and zero VOC paint options for your space.

The post The Best Non-Toxic Paints For Your Home (2025) appeared first on The Good Trade.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

We’ve searched high and low for the safest, most eco-friendly, and sustainable VOC-free wall paints — these are our top picks.

Transforming a space into a sanctuary requires healthy and thoughtful choices. The products we choose to bring into our homes make an impact on our quality of life whether we know it or not. It’s true for the food we eat, the clothes we wear, and even the air we breathe.

Indoors, the air that surrounds us nearly 80 percent of the time isn’t always safe for people or the planet. Toxic interior paints are the culprits behind many common ailments that can affect us and our loved ones—including those furry four-legged family members. Even after paint dries, low levels of VOC (Volatile Organic Compounds) can be emitted which can contribute to indoor air pollution and poor respiratory health. Eco-friendly paints are a better alternative to traditional paints as many have low-to-no VOC content, minimizing toxin exposure and improving indoor and outdoor air quality. 

What makes a paint eco-friendly and non-toxic?

Describing a paint, finish, or lacquer as eco-friendly means that it doesn’t contain airborne chemicals or gases that will wreak havoc on your health. Eco-friendly paints use lower or VOC-free ingredients in their formulation as well as reduced hazardous chemicals like heavy metals and other toxins.

Volatile Organic Compounds are organic compounds that can vaporize and enter the air as gases. Paint is the leading culprit of VOC’s, with most products on the market containing them. Examples of VOC’s include benzene, formaldehyde, xylene, toluene, and ethylene glycol. Exposure to these chemicals is at its highest when paint is wet — as it dries VOC’s evaporate into the air, lasting for hours and sometimes even days. Once released into the air, VOC’s lead to poor air quality and also adverse health effects, including headaches, dizziness, visual and respiratory impairment — even memory loss. Knowing these risks, selecting an eco-friendly paint for your home can minimize the negative impacts of VOC’s on your health and the environment. 

The EPA notes that the effects of VOCs are about two to five times higher indoors than outdoors, and if you’re stripping paint during a home project, studies show that it can skyrocket up to 1,000 times higher. The good news is that you can be proactive and clean up the air in your home with more than just a few potted plants and air purifiers. The use of biodegradable and renewable materials when producing and using paint also reduces the carbon footprint that most paints have, making them a more sustainable option for use in your home.

Our criteria:

Our editors have personally tested, researched, and read thousands of customer reviews to select the best nontoxic, eco-friendly, and sustainable wall paints for your home. The options on this list are all trusted brands that are committed to providing options that are safe to produce and for your home, with a low impact on the environment. We love many of the colors they offer, too. New favorites are regularly added to this list when they meet the following criteria.

  • NONTOXIC | The options on this list are all no- or low-VOC and reduce the amount of hazardous air pollutants (HAPs) that result from painting your home.
  • ECOFRIENDLY & SUSTAINABLE | These brands prioritize natural ingredients, safe production processes, and even have give-back programs to promote a better planet for us all.
  • ACCESSIBLE | We’ve included options that you can find at a nearby hardware store, others that will send swatches to your home, and affordable options so you can easily make the nontoxic choice.

Ready for a fresh start alongside your new fresh coat of paint? Here are our top picks for sustainable furniture, organic mattresses, and nontoxic rugs. (If painting is out of the question, don’t worry! You can check out these eco-friendly removable wallpapers, too.)


Best Overall | Most Colors | Best Outdoor


1. ECOS Paint

American made
Gives back
Made to order
Recycled materials

Best For | Odorless, organic paints
Colors Available | 1300+
Price | $89+ /gallon

The environmentally friendly ECOS Paint is “paint you can feel good about.” Entirely free of VOCs and odors, this USA-made brand offers a colorful selection of organic paints for interior and exterior walls (and a transparent ingredient list!). Best of all, a gallon covers 560 sq. feet, more than most traditional options. Used by the Louvre, Westminster Abbey, and the Getty Museum, these made-to-order paints mix quality and environmental consciousness like no other.

Customer Review | “I love that I can get color match on paint that doesn’t have harmful chemicals! The shopping process was easy. The paint arrived fairly fast and in wonderful packaging to ensure safety. The paint was easy to apply, covered well, and the colors are perfect!” – Kathryn M. (Read all reviews.)


2. Clare Paint

BIPOC Owned
FSC
Greenguard certified
Recycled materials
Woman owned

Best For | Trim paints
Colors Available | 75+
Price | $74+ /gallon

Clare Paint is dedicated to bringing designer-curated colors and environmentally-friendly paint right to your door. 100 percent of its paints are zero VOC and Greenguard Gold Certified, while its factories have low-waste production methods, recycled packaging, and water conservation systems throughout. Not sure where to start? The team offers swatch kits and the Clare Color Genius quiz to help you narrow down your options.

Customer Review | “The experience with Clare has been superb! From the palette to the stickers to speedy shipping and an outstanding product. I will NEVER return to a big box store for paint ever again!” – Haylee H. (Read all reviews.)


3. The Real Milk Paint Co.

American made
Biodegradable
Family owned
Natural materials
Small business

Best For | Child-safe furniture paint
Colors Available | 52+
Price | $70 /gallon

Milk paint, made from organic milk protein, is a healthier alternative than water-based latex or oil-based paint used by many commercial options. The Real Milk Paint Co. has tons of great color options—including loose pigments so that you can blend your own custom color. The Real Milk Paint Co. has been innovating since 1995, and its time-tested formula is as biodegradable as ever. Even the waxes and finishing creams are non-VOC and odorless! Just add water, and it’ll work on raw wood, drywall, and concrete. Shop online or find a retailer near you

Customer Review | “I’m a DIYer. I have used the real milk paint product, half and half for my kitchen counter that I made 15 years ago from salvaged pine trusses and I love everything about this product not only it is 100% natural but also the absorption and the final finish it is out of this world.” – Daniel (Read all reviews.)


4. The Organic & Natural Paint Co.

Family owned
Natural materials
Recycled materials
Small business
Vegan

Best For | Natural paint
Colors Available | 192
Price | £79 /4 litres

The Organic & Natural Paint Co. was founded back in 2012 to help raise awareness of the importance of air quality in the family home. The founder’s family experiences genetic breathing conditions which propelled the development and production of their eco-friendly, organic, and nontoxic paints. Every single product (including their wood finishes) is VOC-free and uses natural raw ingredients in its formulation like clay, to create a ‘breathable’ paint that’s safe and functional for interior and exterior use. 

Customer Review | “Excellent service. Prompt delivery and wonderful product which made painting a whole new positive experience. Would highly recommend.” – Wendy B. (Read all reviews.)


5. AFM Safecoat

American made
Small business

Best For | Nature-inspired colors
Colors Available | 1000+
Price | Varies by seller

AFM Safecoat is dedicated to helping create healthy homes and environments through its medically approved building solutions. Each Safecoat recommended product is not only 100% VOC-free, but also completely free of HAPs (Hazardous Air Pollutants), to ensure only the cleanest products are being used when painting your space. With three paint lines to choose from, including a biophilic nature-inspired color line and an ayurvedic palette line, you’ll be excited to bring a bit of the outdoors, indoors! Find a retailer here.


6. Benjamin Moore Eco Spec

American made
Recycled materials

Best For | Environmentally-friendly paint
Colors Available | 3500+
Price | Varies by product

For the ‘greenest’ paint around, check out Benjamin Moore’s Eco Spec line. This 100% acrylic interior paint contains zero VOC’s and emissions—it’s also Green Seal certified for its protective limits on toxins and sustainable packaging. The brand uses a patented Gennex® colorant on its paints which offers excellent color retention while ensuring the paint remains zero-VOC even after tinting. We love the quick-drying properties of this paint and that it’s certified Asthma and Allergy Friendly for peace of mind. 

Customer Review | “I only buy Benjamin Moore paint because it’s the best. The added support I get from my local store in choosing the right product and color is just another huge benefit.” – Stacey F. (Read all reviews.)


7. Behr Premium Plus

Budget friendly
Greenguard certified

Best For | Budget-friendly paint
Colors Available | 59+
Price | $31+ /gallon

Behr Premium Plus makes our list for its budget-friendly and low-to-no VOC paint selection. Both LEED and GREENGUARD GOLD certified, these paints are extremely durable while being friendly on your wallet. Stain and mold-resistant properties within the formula will help keep your fresh paint job looking its best shape for years to come. If you’re unsure which paint line is best for your home, Behr’s VOC-free products will help you make a solid decision on what to select for your next interior paint job. You can find Behr at your local Home Depot

Customer Review | “Ease of care – marks on walls and lasting quality! Quality of the paint – I’ve used Behr for years and will always go back to it. Love the latest innovation of the spout on the lid. Makes use and clean-up to neat and easy.” – Jane21 (Read all reviews.)


8. Backdrop

American made
Climate neutral
Eco friendly packaging
Family owned
Gives back

Best For | Exterior paints
Colors Available | 82
Price | $85+ /gallon

Backdrop spent a year curating 50 of the best colors for homes — and became the first climate-neutral paint company in 2020 along the way! Its line of interior and exterior colors are Green Wise certified, are low odor, and sent in a recyclable can. While Backdrop’s paints are low-VOC, we’ve included them in this list for their highly pigmented exterior paint colors and seamless selection and shipping process (many receive their orders the following day!). You’ll also find a paint calculator and essential painting supplies to tackle the job on your own, instead of paying four times the cost for professionals. From the first swatch to the final coat, you’ll be impressed with how these colors turn out.

Customer Review | “I’ve thought and reflected, but I don’t have a single complaint. The entire Backdrop experience was simple and more elegant than I expected. I ordered paint and supplies at three o’clock in the morning and it was delivered the next day. Felt like witchcraft. The paint went on beautifully, everything that I needed came in the delivery, and blissfully, I didn’t have to leave the house. I’ve painted many times in the past, but I’ve never felt like I was having a luxury experience. Already planning my next room!” – Benjamin P. (Read all reviews.)


9. Graham & Brown

Family owned
Made in the UK
Recycled materials

Best For | One-stop shop for paint, wallpaper, and wall art
Colors Available | 260+
Price | $70+ /gallon

Graham & Brown makes it easy to coordinate your colors by offering eco-friendly wallpapers and paints to match. As a carbon-neutral company, the brand mixes your paints to order and plants trees to offset emissions. Though low-VOC, we’ve featured them on our guide for their nearly 260 water-based paint colors and wide range of finishes (including metallic and glitter topcoats). With all these options, you can be sure that Graham & Brown will have the perfect shade for your home. And if you’re not sure, you can request a color card or order a peel-and-stick sample in your favorite shade.

Customer Review | “I’ve bought this paint a couple of times now, about to move house so will need some more. Its absolutely the loveliest colour! Everyone compliments it! So rich and calming, very happy!” – EmmaCSG (Read all reviews.)


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10 Organic Throw Blankets For Fall https://www.thegoodtrade.com/features/throw-blankets/ https://www.thegoodtrade.com/features/throw-blankets/#respond Wed, 01 Oct 2025 20:33:47 +0000 https://www.thegoodtrade.com/throw-blankets/ The best throw blankets with sustainable and organic cotton materials.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

Our editors have reviewed dozens of organic and sustainable throw blankets—these are the best brands for nontoxic fabrics, cozy materials, and a range of styles and sizes for every home.

We’ve rounded up the best throw blankets on the market: from sustainable blankets to comfy couch throws, these brands are making soft cotton blankets we love, many of which are woven by artisans around the globe. Take your pick from chunky knits, bouclés, reclaimed cashmere and wool, and everything in between (including organic throw blankets!)—then meet us over at the couch.

Why choose organic?

“Organic fibers are breathable, come in a variety of weights and weaves, and can be temperature regulating,” says Whitney Thornburg, design director of Coyuchi, an organic bedding brand with one of our favorite sustainable throw blanket collections. Thornburg recommends staying away from synthetic fabrics because of their reduced breathability.

Organic blankets are soft and comforting, which we love, but they also keep harmful chemicals out of our homes. Take VOCs, or volatile organic compounds, for example. These chemicals diffuse into the air and can be toxic to human health. Synthetic fabrics like polyester and microfiber are derived from petroleum, and their manufacturing process is a nasty business (literally). Production of these synthetic materials can also make factory workers ill from toxic chemicals. Finally, organic fabrics tend to use less water and energy in their production. And with fabrics like organic cotton and linen, you can be sure that damaging chemicals like pesticides don’t seep into the earth or your home.

Our criteria:

  • ORGANIC & CLEAN | Each of these blankets is made of natural or recycled materials like cotton, linen, or Tencel. Many of the below options come with third-party certifications to guarantee consumer safety like GOTS, Oeko Tex, GreenGuard, or PFAS-free.
  • COMFORT | Our editors have personally tested these blankets, done extensive research on the brands, and scoured online reviews to find the best brands offering comfortable, breathable throw blankets for every style and budget.
  • ENVIRONMENT | Each brand takes care of its employees and the earth, along with its customers. These companies are committed to caring for the environment and to safe labor practices. Many of these blankets are also artisan made.

If you’re hoping for something a bit heftier, check out our guides to weighted blankets or the best organic comforters and duvet inserts.


1. Piglet in Bed

Eco friendly packaging
Natural materials
OEKO-TEX® certified
Small business
Woman owned

Materials | Wool, Oeko-Tex Standard 100 cotton and linen
Ethics | Ethically made by artisans, responsibly sourced & sustainable materials, fair trade working conditions & pay, eco-friendly packaging
Best For | Wool throws
Price Range | $75–$179

These dreamy throw blankets from Piglet in Bed are the cozy, conscious essentials your home deserves. Crafted from natural materials like 100% pure wool, linen, and 100% cotton, each one offers a soft, breathable texture that’s perfect for year-round comfort. Our editors especially love the playful palette of colors — from the warm ochre gingham to the bold apple checked stripe — adding a touch of whimsy to any space. Finished with delicate fringed edges, these blankets not only elevate our decor but also provide a sustainable choice for eco-conscious consumers! Swoon.

Editor Review | “I love a good throw, and the blankets from Piglet in Bed are so fun and such a dreamy addition to my home! I keep one on my guest bed but often find myself going to grab it for movie night or when I want to curl up with a book on the couch. It’s so cozy and I love that the materials are nontoxic and sustainable.” – Kayti, Senior Content Strategist


2. The Citizenry

Fair trade
Handcrafted
Natural materials

Materials | Alpaca, sheep, & merino wool, linen
Ethics | Ethically made by artisans, responsibly sourced & sustainable materials, fair trade working conditions & pay
Best For | Wool throws
Price Range | $159–$299

The Citizenry scours the globe for the best artisan collectives and co-ops, helping bring their cultures to your home. In return, artisans receive fair trade working conditions and competitive pay, and they get to decide whether to work from home or together in groups. Indulge in the brand’s luxurious bouclé throws, chunky wool set, or brushed wool blankets.

Customer Review | “The product was exactly what I imagined from shopping for it online. Color is perfect, fabric is soft, size concordant with my kind size bed. Overall happy with the product.” – Steffanie L. (Read all reviews.)


3. Avocado

1% for the planet
B corp
Climate neutral
Gives back
Handcrafted
Natural materials

Materials | 100 percent Alpaca wool
Ethics | Certified B Corp, ethically made by artisans, responsibly & sustainably sourced materials, climate-neutral, gives back
Best For | Ombre & neutral throws
Price Range | $199

Avocado, a Certified B Corp, has been a leader in sustainable home and bedding for years. Its collection of wool throws is made with 100 percent Alpaca fibers sustainably sourced from the Peruvian Andes. And all of the colors used across the designs are the natural colors from alpacas—no chemical dyes here! Cuddle on the couch in these conscious throws.

Customer Review | “I’m very happy with this throw. As soft and luxurious as advertised. A+!” – Chris S. (Read all reviews.)


4. Coyuchi

GOTS certified
Natural materials
Recycled materials
Second hand

Materials | Organic linen, cotton, wool, & recycled cotton
Ethics | GOTS certified organic & recycled materials, low waste practices, ethically made, circular initiatives, secondhand shop
Best For | Various patterns & textures
Price Range | $98–$478

Coyuchi covers everything you need for bed, bath, and home, and we mean everything! Its line of throws includes a variety of patterns, colors, and textures—some with stripes, some solid, and some knit. You can even find them at discounted prices at 2nd Home Renewed, Coyuchi’s secondhand space. From waffle throws to linen blankets, this sustainable brand makes it easy to be cozy and conscious.

Customer Review | “Lightweight and breathable; This is the perfect everyday summer top blanket for our bed during the desert heat, with a thicker quilt ready in case of a rare cool morning. Feels nice, the color is perfect. Bummed to have just missed the spring sale, but I don’t regret my purchase!” – Casilyn (Read all reviews.)


5. Riley Home

Handcrafted
Natural materials
OEKO-TEX® certified
Woman owned

Materials | 100% premium euroflax Belgian linen
Ethics | Ethically made in Portugal, sustainable materials, certified STANDARD 100 by OEKO-TEX®
Best For | Soft linen throws
Price Range | $110

We love that this 100% Euroflax Belgian linen throw is woven in family-run mills in Portugal. The Riley Linen Throw combines heritage craftsmanship with modern sustainability and is softened through garment washing and finished with raw fringe. It’s also certified STANDARD 100 by OEKO-TEX®, ensuring it’s free from harmful chemicals. A breathable, non-toxic staple for mindful, design-forward homes—yes, please!

Editor Review | “At any given time, I have at least three blankets near me—and this linen throw from Riley is one of the softest and coziest I’ve ever felt. It’s the perfect layer for snuggling in on the sofa or to even bring while you travel.” – Henah, Contributing Writer


6. Under the Canopy

FSC
GOTS certified
Natural materials
OEKO-TEX® certified

Materials | Organic cotton, organic merino wool
Ethics | GOTS & OEKO-TEX certified organic materials, vertically integrated supply chain
Best For | Cotton & wool throws
Price Range | $178–$236

Maybe chunky knit or color-block blankets are more your style? Good thing Under the Canopy has them both! These throws are all crafted with GOTS certified organic cotton and merino wool, and finished with nontoxic, low-impact dyes. We love how no detail was overlooked, from the delicate raw stiches on one style to the window pane design on another. Style and sustainability absolutely go hand-in-hand.

Customer Review | “Love this warm and cozy throw. It’s perfect for a cool winter evening. The merino wool and cotton blend was just what I was looking for. I plan to purchase another one soon.” – Joan J. (Read all reviews.)


7. Parachute

GOTS certified
Handcrafted
Natural materials
OEKO-TEX® certified
Woman owned

Materials | Organic cotton, European flax linen, recycled poly, superfine alpaca, merino wool
Ethics | Handcrafted in Peru & Portugal, women-owned, GOTS-Certified, OEKO-TEX Certified
Best For | Coverlets
Price Range | $129–$319

Parachute has been making modern and artisan craftsmanship-inspired home bedding and home goods since 2014. Many of their throws, coverlets, and blankets are created in collaboration with artisans from the highest quality materials. Our team especially loves the Matelasse Coverlet, which is woven with 100% OEKO-TEX Certified and premium-combed cotton. It’s soft, airy, and perfect for warmer weather!

Customer Review | “Perfect breathable cozy throw for one. The texture looks gorgeous but functions to keep you warm while maintaining a lightness. Highly recommend.” – Anonymous (Read all reviews.)


8. CULTIVER

Natural materials
OEKO-TEX® certified
Woman owned

Materials | European flax linen
Ethics | Woman-owned, OEKO-TEX Certified, woven in Portugal
Best For | Fringe throws
Price Range | $175–$300

CULTIVER‘s high quality linen textiles are inspired by the timelessness in everyday items. Each CULTIVER piece brings beauty and appreciation to daily rituals whether used in bed, at the table, or around the house. Their collection of linen throws are crafted with intricate detailing, like horizontal wide stripes, delicate eyelash fringes, and double stitch detailing. We love how each throw combines cozy warmth with aesthetic appeal!

Customer Review | “We got this throw for our sofa, and it is perfect. The size is generous and the color is beautiful. All of the Cultiver items we have bought are soft, but this throw is especially so. Would definitely buy again when we need another throw somewhere.” – Greg B. (Read all reviews.)


9. Slowdown Studio

American made
Gives back
Natural materials
Recycled materials

Materials | Cotton & recycled cotton
Ethics | Ethically made & grown in the USA, sustainable & recycled materials, artisan-designed, gives back
Best For | Artisan-made designs
Price Range | $150–$250

Slowdown Studio, though based in Los Angeles, teams up with artists on an international scale to create rugs, towels, and other home goods. These blankets are made with 25 percent recycled cotton and 75 percent USA-grown cotton—spun and woven right here. We are big fans of the unique designs from artists like Maggie Stephenson, Emma Daniels, and Maite García. Your space will surely stand out with these stunners.


10. TBCo.

1% for the planet
B corp
Eco friendly packaging
Gives back
Natural materials
Recycled materials
Woman owned

Materials | Sustainable wool, pure cashmere, recycled wool, deadstock fibers
Ethics | Gives back 2% to the planet, Certified B Corp, Women-owned, eco-friendly packaging
Best For | Personalized throws
Price Range | $45–$852+

Tartan Blanket Co., most widely known as TBCo. is a Certified B Corp brand dedicated to creating stylish home accessories, while supporting environmental and social causes. Founded in 2014 by Emma Macdonald, TBCo. uses natural and recycled fibers to produce statement home pieces that inspire confidence and positively impact the planet. Their recycled wool blankets, woven from 70% recycled wool and 30% mixed fibers embody their mission of turning preloved into reloved items. Customize your throw with your initials, a date, or even your zodiac sign!

Customer Review | “I’ve just received the latest addition to my TBCo blanket collection and it definitely won’t be my last purchase!  The quality of the blankets is amazing, the colors and designs are beautiful and they work in any room. Delivery was super quick too. Thank you!” – Anonymous (Read all reviews.)


Featured image is by The Good Trade with sweat set by MATE


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The 7 Best Natural CC Creams (2025) https://www.thegoodtrade.com/features/best-cc-cream/ https://www.thegoodtrade.com/features/best-cc-cream/#comments Wed, 01 Oct 2025 18:59:06 +0000 https://www.thegoodtrade.com/?p=31461 The best CC creams with natural ingredients and SPF.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

We’ve personally tested and researched dozens of CC creams — these are our editors’ top picks for organic, clean, luxury brands at a range of price points.

Looking for a CC cream you can wear as a substitute for your regular, everyday foundation? You’re in luck! Our team has researched and tested the best of the best to find the most natural CC cream options currently available — and we’ve made it a point to find brands that offer clean ingredients, inclusive color options, and affordable price points. But first: What actually is CC cream?

What is CC cream?

Maybe you’ve heard of BB creams that provide light moisturizing coverage — but have you heard about CC creams? As a three-in-one formula, CC creams provide foundation-level coverage, color correction (where the “CC” comes from), and overall nourishing skincare. If you have dry, combination, acne-prone or mature skin, we’ve found that CC creams are a better fit than BB creams, since they provide additional hydration and coverage.

Depending on your desired look, you can apply a CC cream directly onto your skin or apply a primer first. Either way, you only need a pea-sized amount, and you can gently use your fingers or a sponge/makeup brush to apply it, building as you go.An extra reason we love them? Some CC creams even include SPF for sun protection! So you can skip paying for multiple products and just get one instead.

Our criteria:

Our editors have tested, researched, and scoured thousands of customer reviews to determine the very best natural CC creams that are organic, chemical-free, and luxurious at a variety of prices. We update this list regularly with emerging favorites that meet the below criteria.

  • NATURAL/ORGANIC | Each of these CC creams is made with clean, natural, and organic ingredients that are safe and nourishing for your skin.
  • EFFICACY | We’ve tested and researched these skincare brands to ensure their formulas are effective and will support your skin’s needs with consistent use.
  • AFFORDABILITY | Natural beauty can be expensive! We’ve included brands that are easy on the wallet so we can all benefit from incorporating a little more clean skincare into our routines.

Looking for more natural skincare? Here are our favorite clean and nontoxic skincare brands.


1. Daybird

BIPOC Owned
Cruelty free
Gluten free
Soy free
Vegan
Woman owned

Best For | 4-in-1 multitasking serum
Natural Ingredients | Niacinamide, bisabolol, zinc oxide
Price | $40

Simplify your routine with this all-in-one multitasker by Daybird — it’s a vegan serum, moisturizer, sheer tint, and SPF 50 sunscreen all in one. Available in three flexible, tinted shades, it combines niacinamide for smoother skin, bisabolol for even tone, and zinc oxide for broad-spectrum sun protection. Suitable for all skin types, including sensitive skin, it offers a natural, slightly dewy finish and is free from common irritants and fragrances.

Our Editor’s Review | “I apply 2 pumps first thing in the morning and then go the entire day without reapplying or adding any additional sunscreen, even if I know I’m going to be outside for an extended period of time, and by the end of the day, my skin still looks as radiant as it did in the morning. Plus, I have not burnt once since wearing Daybird. I feel like I look like ME, only more fresh and dewy and even-toned.” – Trinity Wilbourn, Contributing Editor at The Good Trade [Read the full review.]


2. Juice Beauty

Cruelty free
Eco friendly packaging
FSC
Gives back
Recycled materials
Subscriptions available
USDA organic
Vegan
Vegetarian
Woman owned

Best For | Organic & plant-based ingredients
Natural Ingredients | Organic aloe juice, organic coconut oil, organic grape juice, vitamin C & E
Price | $40

When it comes to ethics, it’s hard to beat Juice Beauty — this brand is certified vegan, cruelty-free, and even uses certified organic ingredients for all its formulas. And the products are effective, too — like the reef-safe Stem Cellular CC Cream, which boasts nearly 1000 five-star reviews. This CC cream includes zinc SPF 30, aloe leaf, and coconut oil, but does so without the 4 Ps: parabens, petroleum, pesticides, or phthalates. Sun protection, a dewy finish, and a multi-tasking product for under $40? Can’t do better than that.

Customer Review | “The only CC cream I use, goes on smoothly and feels great on my skin” – Susan P. (Read all reviews.)


3. thrive causemetics

Cruelty free
Gives back
Vegan
Woman owned

Best For | Blurring & high coverage
Natural Ingredients | Vitamin C, flaxseed extract, zinc oxide
Price | $38

Meet your new skincare MVP! thrive causemetics’ 4-in-1 multitasking cream combines a vegan serum, moisturizer, sheer tint, and SPF 50 sunscreen to create an effective high coverage formula. With 16 inclusive shades to choose from, this all-star cream uses Blur Effect Technology to smooth out fine lines and pores, while Smart Pigment Technology adapts to your skin tone for flawless coverage. Plus, it’s dermatologist-tested, fragrance-free, and perfect for all skin types, making your morning routine a breeze!

Customer Review | “Buildable Blur Cream does just what it says it will do! My age spots virtually vanish when I wear it, and it is not heavy or cakey. I had to play around to find the right shade, but when I found it I was thrilled! Definitely a keeper!” – Jamy C. (Read all reviews.)


4. Pacifica

Budget friendly
Eco friendly packaging
FSC
Gives back
Recycled materials
Subscriptions available
Vegan
Woman owned

Best For | Budget-friendly cc serum
Natural Ingredients | Vegan collagen, hyaluronic acid, vitamin C, niacinamide, caffeine
Price | $14

Pamper your skin with Pacifica’s multitasking tinted serum that blends skincare and makeup in one. Infused with vegan collagen, hyaluronic acid, Vitamin C, and niacinamide, it hydrates, brightens, and evens out your complexion while giving you a fresh, radiant finish. With 12 versatile shades and eco-friendly packaging made from 50% PCR, it’s a feel-good choice for your beauty routine and the planet!

Customer Review | “Love this serum! Goes on smoothly and blends well. Very lightweight!” – Ashe (Read all reviews.)


5. MERIT

Cruelty free
Eco friendly packaging
FSC
Gives back
Recycled materials
Vegan
Woman owned

Best For | CC cream stick
Natural Ingredients | Sea daffodil extract, glycerin
Price | $38

Though not officially labelled as a CC cream, MERIT‘s Minimalist complexion stick has made our list thanks to it’s impeccable color correcting properties. MERIT boasts that this complexion stick is not quite a foundation, nor a concealer, but will replace both in your makeup bag — and we have to agree! The vegan and cruelty-free formula offers lightweight and buildable coverage, while keeping your skin hydrated all day. Our editor suggests using this complexion stick as a spot corrector to cover up any redness or sun spots as the formula seamlessly blends into the skin. Perfect for those no-makeup days!

Our Editor’s Review | “The Minimalist is hands-down the closest I’ve ever come to the ideal stick color-correcting product. It is, sorry for this, moist. I don’t know what else to call it! It’s like if an oil pastel was not made of art materials but something slick and nourishing.” – Stephanie Fallon, Contributing Editor at The Good Trade [Read the full review.]


6. CLE Cosmetics

BIPOC Owned
Cruelty free
Gluten free
Subscriptions available
Vegan
Woman owned

Best For | Primer & foundation combo
Natural Ingredients | Titanium dioxide, fruit & essential oils, flower extracts
Price | $38

Tackle your makeup routine in one easy step with CLE Cosmetics’ CCC Cream (yes, really!). The CCC stands for “Color Control and Change” and is simultaneously a primer, foundation, and moisturizer packed with up to SPF 50. There are an impressive 14 shades available, and thanks to the microcapsule technology, the cream will adjust to your skin as it settles in for a sheer and satiny finish. (It even smells like a summertime dream, with notes of ylang ylang and bergamot essential oils.) Vegan, safe to use, and inclusive, there’s a reason you’ve seen rave reviews about this brand in Vogue, Allure, and WWD — and here, too.

Customer Review | “I am getting so many compliments on my skin since using CLE CCC cream. And several friends have purchased it now as well. Love it!” -Jennifer P. (Read all reviews.)


7. Hey Honey

Cruelty free
Subscriptions available
Vegetarian
Woman owned

Best For | Color correcting & skincare combo
Natural Ingredients | Honey, bee propolis, squalene, dead sea minerals
Price | $42

If you’ve been on the hunt for a CC cream that provides lasting all day coverage, sun protection, and skin boosting benefits, Hey Honey‘s got your skin covered. (Literally!) This self-adjusting SPF 46+ formula uses a unique triple pigment technology to adapt to your skin tone, while neutralizing redness and any other discolouration on the skin. Alongside impressive skin coverage, this CC cream acts as a skincare hybrid too. The addition of honey, bee propolis, and squalene nourish and protect the delicate skin barrier. All this for under $45 makes this CC cream a winner in our books.

Customer Review | “This is a great product! It is very natural looking and just gives a polished look without looking like you have makeup on.” – Kirsten M. (Read all reviews.)


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