10 Clean Makeup Brands For Mature Skin In 2025
The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.
Our editors have personally used and researched the top clean makeup brands — these are our favorites that are natural, organic, and engineered to work beautifully with mature skin.
As we age, our skin concerns evolve. While hormonal acne might be a thing of the past, our skin’s texture might evolve, and products that we’ve used for years will suddenly no longer be a good fit. When this happens, our makeup routine may need a bit of updating to suit our new needs or preferred finish. This can mean making the shift to natural and organic products that are easy on our skin and investing in a more thoughtful routine.
What should you look for in clean makeup for mature skin?
When choosing clean makeup for mature skin, it’s essential to focus on products that prioritize hydration, smooth application, and gentle ingredients. Mature skin tends to be drier and more sensitive, so look for makeup with moisturizing properties, such as hyaluronic acid, glycerin, or natural oils like jojoba or argan oil. Formulas should be lightweight to avoid settling into fine lines and wrinkles, and to help provide a smoother appearance.
Opt for products free from harsh chemicals, synthetic fragrances, and potential irritants to minimize the risk of irritation and enhance skin health. Ingredients like peptides and antioxidants, such as vitamin C and E, can also be beneficial, promoting skin elasticity and protecting against environmental damage. Additionally, mineral-based makeup can offer a gentle alternative that provides good coverage without clogging pores. Choosing clean makeup that aligns with these criteria can help maintain a healthy, vibrant complexion while catering to the unique needs of mature skin.
What to look for in clean makeup for mature skin:
- Lightweight, hydrating foundations or tinted moisturizers with ingredients like hyaluronic acid, squalane, or glycerin to smooth and plump without settling into lines.
- Cream-based formulas (blush, bronzer, eyeshadow) melt into the skin and give a dewy, youthful finish compared to powders.
- Skin-loving actives like vitamin C (brightening), niacinamide (tone-evening), and peptides (firming).
- Flexible, sheer coverage that evens out tone but lets skin look like skin.
- Soft-focus or luminous finishes instead of heavy matte — these add radiance and prevent a flat look.
- Clean mascaras and brow gels with conditioning ingredients to support thinning lashes and brows.
- Non-toxic lip products with hydrating oils and butters to keep lips smooth and avoid feathering.
What to avoid in clean makeup for mature skin:
- Heavy, matte foundations or powders can emphasize texture and fine lines.
- Drying ingredients like high concentrations of alcohol, talc, or clay in complexion products.
- Glittery or chunky shimmer can settle into creases; instead, look for fine, light-reflecting pearl.
- Overly fragranced products can irritate sensitive or thinning skin.
- Thick, waxy eyeliners that tug at delicate lids; opt for soft pencils or clean liquid formulas.
- Long-wear lipsticks that dry down matte — they often crack or highlight lip lines.
No matter what your skin needs, these brands have you covered — so you can channel your most confident and luminous self!
What are the relevant certifications to look out for?
- EWG Verified: Meets Environmental Working Group’s strict standards for ingredient safety.
- USDA Organic: Ensures organic sourcing and minimal synthetic additives.
- Leaping Bunny / Cruelty-Free: Guarantees no animal testing at any stage.
- Certified Vegan: Confirms no animal-derived ingredients.
- Made Safe: Screened for thousands of harmful chemicals, including endocrine disruptors.
- Ecocert: Verifies natural and organic ingredients with eco-friendly sourcing.
- Fair Trade Certified: Indicates ethical sourcing of ingredients, supporting sustainable farming communities.
Our criteria:
Our editors have tested, researched, and scoured thousands of customer reviews to determine the very best clean makeup brands for mature skin. Some of these makeup products are engineered for older skin, while others have moisturizing components. We regularly update this list with new favorites that meet the criteria below.
- NATURAL & ORGANIC | All of the brands on this list use organic, natural ingredients so you can avoid harsh chemicals.
- DEVELOPED FOR MATURE SKIN | Mature skin calls for a thoughtful new routine. These brands make products that address the concerns that accompany aging, and are engineered to have a smooth finish.
- AFFORDABLE | We’ve included brands at a number of price points so that you can find something suitable for your budget.
Skincare first! Check out our guides to natural & organic skincare, eye creams, and moisturizers so your skin will be primed and ready for the ultimate makeover.
Table of contents
- Best Tinted Moisturizer For Mature Skin: ILIA ($24+)
- Best Blush For Mature Skin: BOOM! ($22+)
- Best Setting Powder For Mature Skin: RMS Beauty ($15+)
- Best Cream Foundation For Mature Skin: Jones Road ($28+)
- Best Cream Blush For Mature Skin: MERIT ($24+)
- Best Primer For Mature Skin: Saie ($16+)
- Best CC Cream For Mature Skin: Juice Beauty ($12+)
- Best Eye Primer For Mature Skin: Kjaer Weis ($17+)
- Best Concealer For Mature Skin: Adorn Cosmetics ($15+)
- Best Lip & Eye Color For Mature Skin: Gressa Skin ($28+)
1. ILIA
Best For | Tinted moisturizer
Natural & Organic | Formulated without parabens, phthalates, petroleum, mineral oil, talc, BHA/BHT, propylene glycol, PEG, cyclomethicones & chemical screens
Price Range | $24 – $54
ILIA is our go-to for skincare-based minimalist makeup that still allows you to play with color. Their multi-use creams, tints, and sticks come in beautiful shades that work across your face, all made from clean ingredients. Most of their products have natural SPF, too, so you can be sure you are nourishing and protecting your skin with every use. ILIA’s formulas are super-smooth and don’t require a lot of heavy rubbing or blending, which makes them an easy base layer (we love the tinted foundation serum and the multi-sticks!) We also love their lip balms, oils, and mask treatments, which are buildable formulas that make our lips feel smooth and soft.
Customer Review | “I have tried so many foundations and none compare to Ilia super skin tint. I’m going to be 75 soon and I get so many compliments when I wear Ilia. My husband loves how smooth my skin has become and compliments me daily. We’ve been married over 20 years! I am a fair cool so I choose Balos ST3, it’s very light but blends in with a damp blending sponge. I then add Ilia blush stick and some contouring. Ilia is a bit pricey but so worth it.” – Mary. (Read all reviews.)
Also Available At:
Credo
The Detox Market
ULTA
2. BOOM!
Best For | Blush
Natural & Organic | Ethically, sustainably sourced ingredients, organic ingredients where possible
Price Range | $22 – $28
For a healthy glow and an au natural look, we love pro-aging brand BOOM!. Founder Cindy Joseph — former makeup artist, supermodel, and entrepreneur — originally crafted this natural cosmetic line that works for every generation and every skin tone. We’re especially big fans of the BOOMSTICK TRIO, its most popular product, which are multi-use for the face, lips, body, and more.
Customer Review | “I love all your products! Have been using the first 3 items you offered, and any time there is something new, I am buying it. Thank you for thinking of our elder middle aged ladies (I am 81).” – Edie F. (Read all reviews.)
3. RMS Beauty
Best For | Setting Powder
Natural & Organic | Non-GMO, free from nanos, parabens, phthalates & sulfates, organic ingredients where possible
Price Range | $15 – $79
For over a decade, RMS Beauty has been setting the standard for clean cosmetics. Launched by global makeup artist Rose-Marie Swift, this all-natural brand has been featured by the likes of Allure, Forbes, and Vogue. The Uncover-up concealer has become a favorite foundation replacement for our team for years, with our editor review raving about its natural finish! We also love the Hydra setting powder, which leaves the skin soft, settled, and moisturized. Known for its inclusive range, long-lasting wear, and lightweight finish, RMS Beauty will give you healthier-looking skin at a moment’s notice, no matter which product you choose.
Customer Review | “Perhaps it is due to age (late 60s), but I prefer a matte finish rather than a shiny glow and the Hydra Setting Powder provides a perfect match and nice finish at the end of my makeup routine. I appreciate that it “disappears” without any chalkiness or settling into fine lines or imperfections and out performs all other powders I have used throughout the years.” – Jan M. (Read all reviews.)
Also Available at:
CREDO
The Detox Market
Thrive Market
ULTA
4. Jones Road
Best For | Cream foundation
Natural & Organic | No phthalates, sulfates, petrolatum, PEGs, cyclic silicones, EDTA, or BPA
Price Range | $28 – $46
For fans of cult-favorite Bobbi Brown, Jones Road makeup is all about clean and high-grade formulas that work on every skin type. Founded by Bobbi Brown herself, Jones Road offers multi-purpose, easy-to-use products designed to work for all ages, skin types, and tones, aiming to achieve a natural no-makeup makeup look. The brand also has eliminated over 2,700 potentially harmful ingredients, ensuring its formulations are clean and beneficial for the skin. The best-selling Miracle Balm is an Allure 2022 winner, and as tested by our own editor, we can agree it’s phenomenal! Don’t skip their buildable foundation too, which carries a 4.5 star rating based on over 44,000 reviews!
Customer Review | “Love love the natural look it gives me, does not look like you’re wearing foundation which is important for over 50 skin.” – Nevenka M. (Read all reviews.)
5. MERIT
Best For | Cream blush
Natural & Organic | Free of parabens, artificial fragrance, irritants & sulfates
Price Range | $24 – $48
Founded by Katherine Power in 2021, MERIT is a clean, luxury beauty brand that focuses on essential products that simplify beauty routines. The makeup line excludes 73 potentially acne-triggering ingredients, and uses minimal virgin materials and sustainable packaging throughout their collection. Products are designed to be buildable, easy to use, and effective, catering to a modern, minimalist aesthetic. Committed to ethical practices, MERIT ensures safe, non-toxic ingredients and maintains high manufacturing standards, including fair labor practices. Read our full editor review of MERIT here.
Customer Review | “This is my new go to for a fresh faced glow! You simply can’t go wrong with using the minimalist paired with this little compact flush-of-color bomb. I’m 54 and just sorry it took me this long to find this gem” – Maureen M. (Read all reviews.)
6. Saie
Best For | Primer
Natural & Organic | Jojoba oil, organic beeswax, squalane, vitamin E, coconut oil, shea butter, sunflower oil, castor seed oil
Price Range | $16 – $40
Saie promises high-performance formulas, sustainable practices, and luxury design alongside clean, good-for-you ingredients. Formulated by experts and backed by industry secrets, the team meticulously researches and selects potent ingredients, ensuring they are sourced responsibly, and with a conscious approach to both people and the planet. Saie is Climate Neutral Certified, offsetting their carbon footprint, and donates 1% of sales to environmental causes. Saie is also Certified Plastic Negative and Leaping Bunny Certified, ensuring no animal testing. If glowy, second-skin formulas are what you’re after, you’ll love Saie! For more in-depth details on the brand, check out our editor review.
Customer Review | “Amazing product – helps my aging complexion look dewy and glowy- a more youthful and brighter look!” – Janis H. (Read all reviews.)
7. Juice Beauty
Best For | CC Cream
Natural & Organic | USDA certified organic ingredients, botanical juice mix (aloe, jojoba, grape seed, shea, infused with citrus juices), formulated without potentially harmful ingredients
Price Range | $12 – $45
Juice Beauty’s high-performance makeup line uses certified organic ingredients and vibrant plant pigments, to create antioxidant-rich formulas that nourish the skin. The brand’s commitment to health and transparency is evident through their numerous certifications, including cruelty-free and vegan from PETA, and USDA organic. Each Juice Beauty product is thoughtfully formulated to be ethical, effective, and eco-conscious. The brand continues to set a high standard by ensuring all their products are free from harmful chemicals, making your makeup choices stress-free.
Customer Review | “I have been using this cream for more than 10 years & I still love it! It’s so hydrating and reallly minimizes my fine lines and wrinkles. I’m 70 years old and eveyone I know says how youthful I look.” – Carmen C. (Read all reviews.)
Also Available At:
ULTA
8. Kjaer Weis
Best For | Eye primer
Natural & Organic | Certified organic formulas (at least 20% present in total formula, or 10% in rinse-off formulas); dioscorea batatas
Price Range | $17 – $190
Refillable packaging, certified organic ingredients, and high-performance makeup for mature skin? Kjaer Weis does it all with its customer-approved foundations, highlighters, and blushes, among other natural products. Lightly pigmented and ideal for buildable coverage, anyone of any age can achieve flawless beauty. Not sure where to start? Check out the brand’s makeup masterclass!
Customer Review | “I have been using this eye balm for several days and really like it. I don’t wear much makeup, but I am 66 and have deep set eyes with discoloration around the entire orbital cavity, so concealer is a must. While there is no product on the market that will fix anatomical issues like mine, this balm makes that concealer go on so smoothly. A touch of bright setting powder and I look fresh and awake. Happy and satisfied!” – Sabrina M. (Read all reviews.)
Also Available At:
The Detox Market
9. Adorn Cosmetics
Best For | Concealer
Natural & Organic | No teflon, parabens or PFAS chemicals, organic ingredients where possible
Price Range | $15 – $99
Using certified organic and natural ingredients in eco-friendly packaging, Adorn Cosmetics’ skincare and makeup line is all about having a luxurious experience without the guilt. Plus, the brand goes a step further by providing eco-refills wherever possible; thousands of makeup containers have been saved from landfills. (Even the samples are sustainable!) It’s ethically made in Australia with worldwide shipping options available.
Customer Review | “This concealer is the best concealer I’ve ever used because blends perfectly with your foundation and lasts all day hiding my ageing lines” – Karen B. (Read all reviews.)
10. Gressa Skin
Best For | Lip & eye color
Natural & Organic | Sustainable, organic & ethically-sourced ingredients; rosehip seed oil, calendula, chamomile oil, sea buckthorn oil
Price Range | $28 – $78
If dull, uneven skin is your number one concern, Gressa’s corrective skin care is right up your alley. These products are made with a powerhouse proprietary blend of natural and organic botanical extracts, bringing out your inner radiance and brightness in no time. Alongside makeup, the brand has a luxurious skincare line, perfect for pampering and rejuvenating your skin.
Customer Review | “This eye shadow is a cross between a powder and cream eyeshadow. I have switched to cream eyeshadow for my aging eyes and was concerned this shadow might be too powdery but it glides on smoothly and looks great. I especially like the Aeurora and Plumm colors.” – Linda R. (Read all reviews.)
Featured image is by The Good Trade
