Beauty Archives - The Good Trade https://www.thegoodtrade.com/category/style/beauty/ Wed, 01 Oct 2025 21:07:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://www.thegoodtrade.com/wp-content/uploads/2024/12/favicon-t-200x200.png Beauty Archives - The Good Trade https://www.thegoodtrade.com/category/style/beauty/ 32 32 10 Nontoxic Dry Shampoos For Healthier Hair In 2025 https://www.thegoodtrade.com/features/natural-dry-shampoo/ https://www.thegoodtrade.com/features/natural-dry-shampoo/#comments Wed, 01 Oct 2025 20:59:17 +0000 https://www.thegoodtrade.com/natural-dry-shampoo/ The best organic dry shampoos for fresh, voluminous, and non-oily hair—even on no-wash days.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

Our editors have tested and researched dozens of non-toxic dry shampoos — these are our top picks for clean and natural ingredients, as well as efficacy.

Many of us take great pride in caring for our hair — and sometimes we care just a little too much. Over-washing strips our hair of its natural oils, and in turn causes extra oiliness and irritation. But thank goodness for dry shampoo. With it, we can opt to wash less and spray more for hair that feels just as clean, but without the hassle.

Why choose non-toxic dry shampoo?

Conventional dry shampoos often contain a cocktail of harsh chemicals, including parabens, sulfates, and artificial fragrances. A recent study even found that many popular dry shampoo brands contain benzene, a known carcinogen. These ingredients can compromise scalp health and exacerbate sensitivities (they can also be harmful to our health). Additionally, many big-name dry shampoo options come in aerosol form, which we don’t love because these sprays release volatile organic compounds (VOCs) into the air, leading to increased allergies and possible respiratory issues.

Rather than using aerosol bottles or dangerous chemicals, you can find natural dry shampoos that have organic ingredients, are cruelty-free, and abide by eco-friendly standards. We’ve found seven brands that are giving our hair new life. Simply sprinkle a little on your roots and take on the day.

Our Criteria:

  • NATURAL/ORGANIC | Each dry shampoo is free of harmful and harsh ingredients, many with certifications to back them up (like B-Corp or EWG-verified)
  • EFFICACY | We’ve tested many of the below dry shampoos for efficacy. All are backed by reviews to ensure they work without leaving your hair with residue or white powder
  • AFFORDABLE | Cost is a number-one factor for a lot of folks, so we’ve included a range of price points here

When you’re not washing on the go, here are our favorite natural and organic shampoo brands! Don’t miss out on our favorite organic skincare brands, too.


1. Prose

American made
B corp
Climate neutral
Cruelty free
Subscriptions available
Vegan

Best For | Custom formulations
Natural Ingredients | Menthol, tapioca starch, witch hazel extract, tea tree oil, oat flour, binchotan charcoal, white clay, aloe vera juice
Price | $32 for 1.4 oz.; discounted subscriptions available (15% off)

If you’re having trouble finding the perfect dry shampoo formula for your unique hair needs, Prose is your answer. Create your own customized dry shampoo using Prose’s selection of natural ingredients, which are safe for sensitive scalps. Based on your preferences, you can even make your dry shampoo free of silicones and fragrances (which is perfect if you avoid those in your hair products!). We recommend trying out their subscription service so you can have your custom formula sent straight to your door, hassle-free and on your schedule.

Customer Review | “I can actually go 3 full days before my hair is noticeably oily. I’m a chef and have to wear a hat all day but I just run my fingers through my hair and it’s like I never wore a hat the first 2 days. I absolutely love the Arcadia scent with the grapefruit and basil! I don’t think I’ll ever go back to store bought hair care.” – Katherine G. (Read all reviews.)


2. Handmade Heroes

Budget friendly
Cruelty free
Eco friendly packaging
Gives back
Small business
Vegan

Best For | On-the-go application
Natural Ingredients | Kaolin, rice powder,charcoal, cocoa powder, geranium rose oil, lavender flower oil
Price | $10 for 2 oz.

No time to wash your hair? No problem! Handmade Heroes’ Dry Shampoo brings your locks to life with its easy-to-use non-aerosol application. Choose from one of two naturally-derived formulas; each made for dark or light hair, to ensure no residue is left in sight. Its convenient size makes it perfect to take with you while traveling, or for throwing in your gym bag for a post-workout refresh!

Customer Review | “I’ve been using this product for about two years now, and I cannot praise it enough! This is the best dry shampoo I have ever used. I love that it is a powder instead of an aerosol, I love that it is tinted for my darker hair, and I love that it is all natural. One bottle lasts me anywhere from 3-5 months, and it is incredibly effective! I am a customer for life.” – Kelsey C. (Read all reviews.)


3. Divi

American made
Cruelty free
Gives back
Science backed
Vegan
Woman owned

Best For | Oil balancing dry shampoo
Natural Ingredients | Aloe vera, chamomile, rice starch, arrowroot powder, vitamin E, kaolin clay.
Price | $28 for 5.3 oz.; discounted subscriptions available (20% off first month)

With Divi’s Clean Dry Shampoo, we can keep our hair fresh and nourished, even between washes. Infused with natural ingredients like aloe vera and chamomile, it absorbs oil and boosts volume, all while being gentle on our hair and scalp. We love how it refreshes without the use of harsh chemicals, leaving our hair soft, clean, and full of life — perfect for those busy days when we need a quick pick-me-up. It’s a natural solution that works effortlessly into our routine.

Customer Review | “LOVE the smell and this stuff works! I can go 5 days without washing my hair and that’s with a few Orange Theory classes!” – Emily (Read all reviews.)


4. rahua

Eco friendly packaging
Family owned
Gives back
Subscriptions available

Best For | Volume & texture
Natural Ingredients | Clay, cassava root, star anise, vanilla planifolia
Price | $32 for 1.8 oz.; discounted subscriptions available (10% off)

rahua Voluminous Dry shampoo is perfect for adding volume and shine in the most eco-friendly of ways. Using minimal ingredients, this dry shampoo harnesses the centuries-old power of cassava and clay to absorb oil, sweat and dirt from your hair — leaving you refreshed and ready for the day. No need to tease here — just a few sprays and you’re all set! Best of all, for every bottle purchased, one acre in the Amazon Rainforest is preserved through rahua’s 1 bottle = 1 acre program.

Customer Review | “This dry shampoo is the FIRST dry shampoo that makes my hair look better the next day! My hair is fine and typically after a few hours of other dry shampoo by hair would look oily and greasy at the roots. With Rahua my hair looks better for days!!!!!” – Megan (Read all reviews.)


5. Act+Acre

Gluten free
Subscriptions available
Vegan
Woman owned

Best For | Balancing scalp microbiome
Natural Ingredients | Rice starch, tapioca starch, rice powder, silica, water, ioniplex fulvic ionic mineral complex
Price | $26 for 0.60 oz.; discounted subscriptions available (20% off)

Act+Acre uses scalp science when formulating their bestselling Plant-Based Dry Shampoo. This benzene-free dry shampoo delivers over 65 minerals to your hair follicles upon application to protect your scalp’s health — all while effectively lifting and absorbing excess residue. Use between washes or as needed for a clean feeling without any irritation. Cheers to a healthy scalp!

Customer Review | “Love the dispensing amount and the powder feels good! Gives a lot of volume and feels great do put it in and do a scalp massage and feel refreshed instantly. It saves me into going 6 days without a wash and my hair looking great” – e (Read all reviews.)


6. kaia naturals

Cruelty free
Made in Canada
Vegan
Woman owned

Best For | Overnight dry shampoo
Natural Ingredients | Activated charcoal, rice starch, arrowroot powder, orange wood oil
Price | $35 for 0.8 oz.

From the brand that launched the cult-favorite takesumi detox charcoal deodorant, kaia naturals is back with their overnight dry shampoo. This dry shampoo uses their new Wing-List Technology to propel their powdered ingredients into your hair and scalp without the need for damaging propellants like butane or propane in the formula. For a just-washed feel, simply apply it before bed to wake up with fresh smelling locks!

Customer Review | “Love this dry shampoo. I use it around the clock, not just overnight. It’s light, clean, and actually absorbs. I have very fine hair and it doesn’t weigh it down.” – Briana (Read all reviews.)

Also Available At:
Credo


7. The Rootist

Biodegradable
Eco friendly packaging
Subscriptions available

Best For | Balancing scalp & delivering nutrients
Natural Ingredients | Proprietary Rootbiomic™ Ferment Powder, magnesium carbonate, allantoin, rosemary leaf oil, peppermint oil
Price | $26 for 0.17 oz.; discounted subscriptions available (15% off)

From root to tip, The Rootist makes dry shampoo that not only absorbs excess sweat and oil, but also transforms your scalp health. Thanks to the addition of their Proprietary Rootbiomic™ Ferment Powder which includes beneficial multivitamins and superfoods like reishi mushroom and red ginseng root – your hair will feel healthier and more nourished after each use. The packaging is a plus, as this dry shampoo comes with a brush attachment for easy and safe application, and offers refills once you run out keeping both your wallet and our planet in good shape. 

Customer Review | “The packaging very conveniently delivers the dry shampoo to the hair and roots. The dry shampoo is excellent. Very mild pleasant smell. Does not leave white residue on hair. That is a big one for me because my hair is dark.” – Rachel E. (Read all reviews.)


8. Briogeo

BIPOC Owned
Cruelty free
Gives back
Subscriptions available
Vegan
Woman owned

Best For | Detoxifying oily scalps
Natural Ingredients | Rice starch, corn starch, kaolin, sodium bicarbonate, sodium hyaluronate, bambusa arundinacea stem extract, biotin, watch hazel, charcoal powder, water
Price | $25 for 1.7 oz.; discounted subscriptions available (15% off)

Have color-treated, relaxed, or oily hair? Look no further than Briogeo’s Scalp Revival Dry Shampoo. This miracle-maker detoxifies both scalp and hair using kaolin, rice starch, witch hazel and super-vitamin Biotin for the cleanest hair around. This product tackles the root cause of oiliness, rather than just acting as a solution. Your hair will feel healthier and cleaner than ever before.

Customer Review | “I like this product. It’s not aerosol which is better for the environment and the dry shampoo itself works very well with my sensitive scalp.” – Savanah (Read all reviews.)


9. Acure

Climate neutral
Cruelty free
USDA organic
Vegan

Best For | All hair types
Natural Ingredients | Corn starch, arrowroot powder, kaolin clay, sodium bicarbonate, rosemary oil, peppermint oil
Price | $12 for 1.7 oz

You (and your hair) can shine bright with Acure’s Dry Shampoo, made with rosemary and peppermint. Shake this 100 percent vegan and natural dry shampoo right onto your head or apply it using a comb or brush. Within minutes, you’ll have fresh, oil-free hair, no matter your hair type. It’s both results-oriented and cost-effective. Consider us hooked!

Customer Review | “Wow, I LOVE this product! I use this on both wet and dry hair. It gives my hair a boost of texture and removes oil flawlessly. It can be brushed in at your root when you really crave a touch up. I LOVE the feeling and I love that its non – toxic! Cheers to you Acure! You nailed it.” – Signature Shelley (Read all reviews.)


10. Hairlust

Cruelty free
Eco friendly packaging
Recycled materials
Small business
Subscriptions available
Vegan

Best For | Sensitive scalps
Natural Ingredients | Kaolin, organic aloe vera, organic at kernel extract, tapioca starch
Price | $34 for 1.4 oz.; discounted subscriptions available (20% off)

Soak up that excess scalp sebum, no matter your hair type with Hairlust’s gentle Refresh Powder Dry Shampoo. Made with all natural and organic ingredients like aloe vera, oat kernel extract, and kaolin, this aerosol-free formula purifies and refreshes your scalp without the harmful effects of any added fragrances or endocrine disruptors that aerosol products typically contain. One bottle of Hairlust dry shampoo lasts between 60-80 uses meaning your hair will feel squeaky clean for the long-run!

Customer Review | “Have been buying the products from Hairlust for the last several years – my husband will probably call me crazy, but hey, the products work and are absolutely fantastic, and then I know that he thinks I have great hair, so he gets something out of it too!” – Laura (Read all reviews.)


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The 7 Best Natural CC Creams (2025) https://www.thegoodtrade.com/features/best-cc-cream/ https://www.thegoodtrade.com/features/best-cc-cream/#comments Wed, 01 Oct 2025 18:59:06 +0000 https://www.thegoodtrade.com/?p=31461 The best CC creams with natural ingredients and SPF.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

We’ve personally tested and researched dozens of CC creams — these are our editors’ top picks for organic, clean, luxury brands at a range of price points.

Looking for a CC cream you can wear as a substitute for your regular, everyday foundation? You’re in luck! Our team has researched and tested the best of the best to find the most natural CC cream options currently available — and we’ve made it a point to find brands that offer clean ingredients, inclusive color options, and affordable price points. But first: What actually is CC cream?

What is CC cream?

Maybe you’ve heard of BB creams that provide light moisturizing coverage — but have you heard about CC creams? As a three-in-one formula, CC creams provide foundation-level coverage, color correction (where the “CC” comes from), and overall nourishing skincare. If you have dry, combination, acne-prone or mature skin, we’ve found that CC creams are a better fit than BB creams, since they provide additional hydration and coverage.

Depending on your desired look, you can apply a CC cream directly onto your skin or apply a primer first. Either way, you only need a pea-sized amount, and you can gently use your fingers or a sponge/makeup brush to apply it, building as you go.An extra reason we love them? Some CC creams even include SPF for sun protection! So you can skip paying for multiple products and just get one instead.

Our criteria:

Our editors have tested, researched, and scoured thousands of customer reviews to determine the very best natural CC creams that are organic, chemical-free, and luxurious at a variety of prices. We update this list regularly with emerging favorites that meet the below criteria.

  • NATURAL/ORGANIC | Each of these CC creams is made with clean, natural, and organic ingredients that are safe and nourishing for your skin.
  • EFFICACY | We’ve tested and researched these skincare brands to ensure their formulas are effective and will support your skin’s needs with consistent use.
  • AFFORDABILITY | Natural beauty can be expensive! We’ve included brands that are easy on the wallet so we can all benefit from incorporating a little more clean skincare into our routines.

Looking for more natural skincare? Here are our favorite clean and nontoxic skincare brands.


1. Daybird

BIPOC Owned
Cruelty free
Gluten free
Soy free
Vegan
Woman owned

Best For | 4-in-1 multitasking serum
Natural Ingredients | Niacinamide, bisabolol, zinc oxide
Price | $40

Simplify your routine with this all-in-one multitasker by Daybird — it’s a vegan serum, moisturizer, sheer tint, and SPF 50 sunscreen all in one. Available in three flexible, tinted shades, it combines niacinamide for smoother skin, bisabolol for even tone, and zinc oxide for broad-spectrum sun protection. Suitable for all skin types, including sensitive skin, it offers a natural, slightly dewy finish and is free from common irritants and fragrances.

Our Editor’s Review | “I apply 2 pumps first thing in the morning and then go the entire day without reapplying or adding any additional sunscreen, even if I know I’m going to be outside for an extended period of time, and by the end of the day, my skin still looks as radiant as it did in the morning. Plus, I have not burnt once since wearing Daybird. I feel like I look like ME, only more fresh and dewy and even-toned.” – Trinity Wilbourn, Contributing Editor at The Good Trade [Read the full review.]


2. Juice Beauty

Cruelty free
Eco friendly packaging
FSC
Gives back
Recycled materials
Subscriptions available
USDA organic
Vegan
Vegetarian
Woman owned

Best For | Organic & plant-based ingredients
Natural Ingredients | Organic aloe juice, organic coconut oil, organic grape juice, vitamin C & E
Price | $40

When it comes to ethics, it’s hard to beat Juice Beauty — this brand is certified vegan, cruelty-free, and even uses certified organic ingredients for all its formulas. And the products are effective, too — like the reef-safe Stem Cellular CC Cream, which boasts nearly 1000 five-star reviews. This CC cream includes zinc SPF 30, aloe leaf, and coconut oil, but does so without the 4 Ps: parabens, petroleum, pesticides, or phthalates. Sun protection, a dewy finish, and a multi-tasking product for under $40? Can’t do better than that.

Customer Review | “The only CC cream I use, goes on smoothly and feels great on my skin” – Susan P. (Read all reviews.)


3. thrive causemetics

Cruelty free
Gives back
Vegan
Woman owned

Best For | Blurring & high coverage
Natural Ingredients | Vitamin C, flaxseed extract, zinc oxide
Price | $38

Meet your new skincare MVP! thrive causemetics’ 4-in-1 multitasking cream combines a vegan serum, moisturizer, sheer tint, and SPF 50 sunscreen to create an effective high coverage formula. With 16 inclusive shades to choose from, this all-star cream uses Blur Effect Technology to smooth out fine lines and pores, while Smart Pigment Technology adapts to your skin tone for flawless coverage. Plus, it’s dermatologist-tested, fragrance-free, and perfect for all skin types, making your morning routine a breeze!

Customer Review | “Buildable Blur Cream does just what it says it will do! My age spots virtually vanish when I wear it, and it is not heavy or cakey. I had to play around to find the right shade, but when I found it I was thrilled! Definitely a keeper!” – Jamy C. (Read all reviews.)


4. Pacifica

Budget friendly
Eco friendly packaging
FSC
Gives back
Recycled materials
Subscriptions available
Vegan
Woman owned

Best For | Budget-friendly cc serum
Natural Ingredients | Vegan collagen, hyaluronic acid, vitamin C, niacinamide, caffeine
Price | $14

Pamper your skin with Pacifica’s multitasking tinted serum that blends skincare and makeup in one. Infused with vegan collagen, hyaluronic acid, Vitamin C, and niacinamide, it hydrates, brightens, and evens out your complexion while giving you a fresh, radiant finish. With 12 versatile shades and eco-friendly packaging made from 50% PCR, it’s a feel-good choice for your beauty routine and the planet!

Customer Review | “Love this serum! Goes on smoothly and blends well. Very lightweight!” – Ashe (Read all reviews.)


5. MERIT

Cruelty free
Eco friendly packaging
FSC
Gives back
Recycled materials
Vegan
Woman owned

Best For | CC cream stick
Natural Ingredients | Sea daffodil extract, glycerin
Price | $38

Though not officially labelled as a CC cream, MERIT‘s Minimalist complexion stick has made our list thanks to it’s impeccable color correcting properties. MERIT boasts that this complexion stick is not quite a foundation, nor a concealer, but will replace both in your makeup bag — and we have to agree! The vegan and cruelty-free formula offers lightweight and buildable coverage, while keeping your skin hydrated all day. Our editor suggests using this complexion stick as a spot corrector to cover up any redness or sun spots as the formula seamlessly blends into the skin. Perfect for those no-makeup days!

Our Editor’s Review | “The Minimalist is hands-down the closest I’ve ever come to the ideal stick color-correcting product. It is, sorry for this, moist. I don’t know what else to call it! It’s like if an oil pastel was not made of art materials but something slick and nourishing.” – Stephanie Fallon, Contributing Editor at The Good Trade [Read the full review.]


6. CLE Cosmetics

BIPOC Owned
Cruelty free
Gluten free
Subscriptions available
Vegan
Woman owned

Best For | Primer & foundation combo
Natural Ingredients | Titanium dioxide, fruit & essential oils, flower extracts
Price | $38

Tackle your makeup routine in one easy step with CLE Cosmetics’ CCC Cream (yes, really!). The CCC stands for “Color Control and Change” and is simultaneously a primer, foundation, and moisturizer packed with up to SPF 50. There are an impressive 14 shades available, and thanks to the microcapsule technology, the cream will adjust to your skin as it settles in for a sheer and satiny finish. (It even smells like a summertime dream, with notes of ylang ylang and bergamot essential oils.) Vegan, safe to use, and inclusive, there’s a reason you’ve seen rave reviews about this brand in Vogue, Allure, and WWD — and here, too.

Customer Review | “I am getting so many compliments on my skin since using CLE CCC cream. And several friends have purchased it now as well. Love it!” -Jennifer P. (Read all reviews.)


7. Hey Honey

Cruelty free
Subscriptions available
Vegetarian
Woman owned

Best For | Color correcting & skincare combo
Natural Ingredients | Honey, bee propolis, squalene, dead sea minerals
Price | $42

If you’ve been on the hunt for a CC cream that provides lasting all day coverage, sun protection, and skin boosting benefits, Hey Honey‘s got your skin covered. (Literally!) This self-adjusting SPF 46+ formula uses a unique triple pigment technology to adapt to your skin tone, while neutralizing redness and any other discolouration on the skin. Alongside impressive skin coverage, this CC cream acts as a skincare hybrid too. The addition of honey, bee propolis, and squalene nourish and protect the delicate skin barrier. All this for under $45 makes this CC cream a winner in our books.

Customer Review | “This is a great product! It is very natural looking and just gives a polished look without looking like you have makeup on.” – Kirsten M. (Read all reviews.)


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Clean And Affordable—Cocokind Serum & Skincare Review https://www.thegoodtrade.com/features/reviews-cocokind-serum/ https://www.thegoodtrade.com/features/reviews-cocokind-serum/#comments Wed, 01 Oct 2025 17:54:16 +0000 Our editors review cocokind's serums trio for locking in moisture and hydration.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here. The Good Trade was gifted products for this review.


Key Takeaways:

  • Cocokind’s serums trio offers unprecedented hydration and barrier support. You start losing ceramides at age 30. Using cocokind’s Ceramide Barrier Support Serum will protect your current ceramides and help you generate new ones.
  • Each of cocokind’s cruelty-free, sensitive skin skin-friendly products is backed by extensive research on all ingredients to ensure they meet strict efficacy, safety, and sustainability standards.
  • All of the ingredients are formulated without gluten or peanuts. Most of their ingredients are certified organic, soy-free, and vegan. Anything that isn’t is revealed with full transparency on the brand’s website. For example, their beeswax products are the only products listed as non-vegan, and along with this disclosure, they reveal they use ethical treatment of their bees in an organic environment.
  • Cocokind offsets its carbon footprint with dollars, but not only that, the company continues to do proactive yearly research on how to further reduce its carbon footprint.
  • Every product page offers fun recycling suggestions, such as repurposing containers as food storage options or spray bottles for plants. Ongoing sustainability work is published on the brand’s blog.
  • Cocokind is available at Target and online.

Let me begin with a confession: until I heard about cocokind’s trifecta of serums, I had never tried a serum in my life. Most skin products describe what they do: Moisturizer, exfoliant, toner, primer, cleanser. These nouns are also verbs. Serum does not turn into a verb. To serumize? Not a thing.

For years, nothing changed until I came away from lunch with a friend one day thinking, “Damn, her skin looked good.” and texted her to find out her secret. The secret was serum, which prompted me to do some research, resulting in my professional suggestion that serum should be renamed sealum because what it does is keep in all the good things and keep out all the bad things.

“Serum should be renamed sealum because what it does is keep in all the good things, and keep out all the bad things.”

Serum is a base layer and protects against free radicals, discoloration, and dehydration. You put serum on after cleanser (and after toner if you use toner), but before moisturizer, and because serum is made of tiny molecules at a high concentration, it sinks deeply into the skin, targeting specific areas with precision-like accuracy. 

I decided I needed to try serum for myself, specifically cookind’s serums trio.

Cocokind was founded in 2014 by Priscilla Tsai after years of her own skin struggles with cystic acne, redness, and pain. She wanted to create a skincare line for all of us regular people who don’t have the kind of skin that shows up in magazine ads. Case in point: she often uses makeup-less humans with skin conditions in her marketing because she is a skin positivity advocate. She knew firsthand the emotional toll it takes when you feel like you have to hide your face to be seen in public.

Skin is physical, but it’s also psychological. A bad face day can ruin an entire day, sabotaging a sense of well-being and confidence. Tsai names this on her website, reassuring us her products are here as a reminder that you are enough, just as you are.

In the spirit of no longer hiding our faces, Tsai created a company that invests in “highly effective but gentle formulas and sets fair prices based on what’s inside the bottle.” You can find all of cocokind’s formulas on their website and a robust FAQ section with real talk about the company’s ethos, humanitarian efforts, and learning curves. 

One company standout: cocokind has an impact foundation that provides a financial grant to one female-identifying entrepreneur in health, wellness, and sustainability industries who is focused on creating social impact through business.

Now for the actual product.


Cocokind’s two universal truths are hydration and barrier support. Their Ceramide Barrier Support Serum is consistently voted “Best Serums Under $30,” according to dermatologists. It contains five types of ceramides (np, ns, ap, eos, eop); beta glucan, a powerful humectant that basically humidifies skin; lipids (fatty acids, cholesterol, and squalane) to reduce moisture loss and signs of irritation and aging; and ceramide precursors which encourage the production of new ceramides.

“Cocokind’s two universal truths are hydration and barrier support.”

You might be thinking, “Ok, just when I learn what a serum does, she throws in ceramides.” 

In short, ceramides are a type of lipid naturally found in the outermost layer of your skin. They make up around 50% of your skin barrier and are critical in protecting you against dehydration, among other things. Maybe most importantly (at least for me at age 43), as your skin produces a lower percentage of ceramides starting at age 30. 

Basically, cocokind’s Ceramide Barrier Support Serum keeps you from losing ceramides while encouraging the production of new ceramides.

Two other serums come in the cocokind serum trifecta: Vitamin C Glow Serum and Postbiotic Acne Serum. I offered the Postbiotic Acne Serum to my two teenage sons (sure enough, their acne is disappearing), and kept the Vitamin C Glow for myself.

A tattooed hand holding two bottles of eco-oil over blurred greenery. One bottle is labeled "Calm Down" and the other "Glow Brighter." A red badge reads "Reader Favorite, The Good Trade, 2025 Award Winner.

Cocokind’s Vitamin C Serum uses a stable form of Vitamin C (2% ascorbyl glucoside) to boost collagen, paired with 2% azelaic acid to reduce dark spots and even out skin tone, and hyaluronic acid and sea grape caviar to plump and moisturize. Sea grape caviar is a nutrient-rich algae sustainably harvested from the Bohol Sea in the Philippines. It improves water retention by using moisture absorbed from the air. (Doesn’t that sound like magic?)

These clinically effective ingredient levels align with the company’s philosophy of “a little bit often.” (I love this phrase. It reminds me of “everything in moderation,” but it sounds more fun.)

Postbiotic Acne Serum treats blackheads, clogged pores, and acne with 1.5% salicylic acid to decongest pores and slough off dead skin. “It’s paired with microbiome-friendly postbiotics (beneficial bacteria produced by fermentation) and beta glucan (derived from oats) to help reduce excess oil and hydrate and soothe sensitive skin without drying it out.

These products are easy to incorporate into your daily skincare routine. Clean and tone your face, then apply 2-3 drops of the Ceramide Barrier Serum followed by the Vitamin C Glow Serum at night (or the Postbiotic Acne Serum) and repeat in the morning.


Since beginning to use cocokind’s serums, I feel younger. My skin feels well-hydrated and happy, and so does my spirit. I don’t know how much better my skin might look if I had been using serum (I choose not to dwell on the past), but I can say the first night I used cocokind, my skin honestly tightened and plumped and I woke up the next morning looking TAUT…which is different than HOT…but still awesome.  

Now that I’m three weeks into using cocokind, my skin is retaining moisture, holding makeup longer, and staying soft and plump, which makes me wonder how I survived so long without serums in my life. I truly have no idea.


Trinity Wilbourn is a Denver-based freelance writer, mind/body coach and intuitive guide. As an educational consultant, she works at the intersection of Social Emotional Learning, Mindfulness, and the science of nervous system regulation. In her free time, she can be found hanging with her four kids, spooning her Bernedoodle, singing opera, and dancing in the kitchen. Learn more and explore her offerings at www.trinitywilbourn.com or follow her on Instagram.


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RMS Beauty Tested On 38 Vs. 65-Year-Old Skin (Review) https://www.thegoodtrade.com/features/rms-beauty-review/ https://www.thegoodtrade.com/features/rms-beauty-review/#comments Tue, 30 Sep 2025 21:56:38 +0000 https://www.thegoodtrade.com/?p=43529 Our editor tested RMS Beauty best-sellers with her mother to test if the brand works for any age — and RMS's makeup impressed and delighted them both!

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Summary: My mom and I tested RMS Beauty to see how the products fared on skin nearly thirty years apart. We have distinct skin tones, so we were particularly interested in the shades that the brand claims are “universal.” We were both impressed with the overall quality and performance of the makeup, particularly with the natural feel and look we were able to achieve. The colors were versatile and blendable, making it possible to wear shades neither of us would have necessarily chosen on our own. We were particularly impressed with how the products were moisturizing without feeling or appearing greasy. We both enthusiastically recommend RMS Beauty for any age!

Pros:

  • Products are made with raw, food grade, certified organic, wildcrafted and naturally derived ingredients, and the brand is Credo compliant for the highest quality clean beauty.
  • Packaging is made at least in part from recycled or recyclable materials, and the brand is cruelty free.
  • The colors of these products were incredible: Even the Eyelights, which when swatched appear to be so highly pigmented and almost metallic that neither of us thought we would possibly ever use it again. And now we are sharing joint custody of this little tube because we loved it so much!
  • Everything is very blendable and we were both able to create a standout but not over-the-top look according to our preferences.
  • The products have no fragrance and feel comfortable, wearing beautifully throughout the day. Neither of us experienced any irritation or noticed inconsistencies of the makeup against our skin. It looks just as good in hour eight as it did right after application.

Cons:

  • Application of the Uncoverup, Lip2Cheek, and Eyelights require a touch more time and patience than either of us prefers.
  • Lip2Cheek is better for cheeks, and lacked the glide and moisture we both prefer for our lips.
  • The Super Natural Radiance Serum only has three shades that might not work as well for skin tones that are right on the border between them. It was a bit dark for us both, but the lighter shade would be far too light for my mom.

I have always admired my mother’s taste. As I grew up and began to explore more adult looks and styles, I helped myself to her closet, jewelry, and beauty products. My mom was always pretty gracious about my sticky fingers, so I’ve tried to return the favor in my adult years, especially when I’ve lived out of state and she’s come to visit. (Nothing makes packing easier than knowing if you forget anything, you can just shop your host’s closet!) But my mom is definitely more of a trendsetter than I am, and she is usually several steps ahead of me on brands, particularly beauty. So I was over the moon at the chance to do a makeup review together for a brand we’ve both heard about but haven’t tried.

“RMS Beauty is a clean beauty brand launched by master makeup artist Rose-Marie Swift in 2009 –– making her a pioneer of the clean beauty movement.”

RMS Beauty is a clean beauty brand launched by master makeup artist Rose-Marie Swift in 2009 — making her a pioneer of the clean beauty movement. With decades of experience in the beauty industry, Swift felt that traditional makeup could be improved with cleaner, safer ingredients that would not only be better for our bodies, but would actually look better too (no irritants that dry or break out our skin!). Cleaner, quality products made with health at the forefront means that RMS products never contain parabens, gluten, synthetic fragrances, GMOs, sulfate, phthalates, talc, and over 2700 more banned ingredients. The brand is committed to transparent sustainability, and the products are manufactured at GMP-certified facilities to ensure FDA-quality approval. They are never tested on animals, and the packaging is made from glass, post-consumer recycled plastic, and shipped in cartons made of at least 80% FSC-certified recycled paper, manufactured with wind energy, and made with vegetable ink.

While the brand maintains a strong foothold in clean beauty, it stands apart in a few ways that both my mom and I noticed instantly. The colors for their products are bold and vibrant, with signature lip shades designed to stand out, resembling tropical fruit more than what I would call “natural” lip colors. Their eye shadows come in polishes and creams rather than pressed powders, with swatches that look like precious metals.

“The most distinct aspect of the RMS Beauty brand is perhaps Rose-Marie Swift herself.”

But the most distinct aspect of the RMS Beauty brand is perhaps Rose-Marie Swift herself. It was Swift’s charming, vivacious how-to videos on Instagram that first hooked both me and my mom. We loved the down-to-earth way she delivered expert-level advice on how to apply her makeup, but honestly, I could listen this woman talk about her grocery list — she is simply a delight! Though the makeup is not targeting a particular age, many of her videos discuss how to use each product on older skin, addressing common changes like less lip pigmentation, under-eye pouches, and thinner brows. And throughout these videos, Swift never sounds anti-aging or fearful, but rather like a knowledgeable and friendly person who can help you adapt your makeup routine to the natural stages of growing older. Love this! 

We spent a few afternoons playing with several products, and wore our looks out on errands, around the house, and then to a hot, outdoor Memorial Day party. We chose a range of products, including some of their best-sellers like the UnCoverup Concealer, Legendary Serum Lipstick, and a tube of Eyelights Cream Eyeshadow.

We chose hues that were considered either a brand favorite or “universal” for all skin types and tones. My mom’s skin is warmer with yellow undertones and mine is several shades paler, and cool to neutral. We both have drier skin and fine, barely-there eyebrows. Would RMS products be versatile enough for both of our needs? Would the same Lip2Cheek shade “Beloved” be as lovely on both of us? And was it remotely possible for the Eyelights shade “Strobe” to somehow be flattering and not just a great base for a Tin Man costume? The people (my mom and me) had to know!


UnCoverup Concealer, shades 22 and 11.5 | $40

I was most excited to test out this one, despite the fact that I don’t tend to use concealer much. I always prefer whatever tinted-all-over skincare thing is on offer that doesn’t require any skill or artistry to apply. But living in the South, where Rose-Marie herself also lives, I knew a few local friends and influencers who had come across the makeup IRL in the wild as far back as 2016, and they all uniformly raved about this product.

This multitasking concealer is lightweight but not sheer, very buildable, and with a skin-like finish that I instantly noticed. The website says the “3-in-1 concealer, color corrector and tinted moisturizer covers dark circles, blemishes, and redness,” and both my mom and I can enthusiastically endorse this statement as true!

We aren’t beauty blender people, opting instead to just pat the product onto our skin using our fingers (I’m sure a beauty blender would work for those of you who might not want to finger paint with your makeup!). My mom said it was easy to apply and blend, and she felt pleased with the general effect. She targeted some sunspots and felt that the coverage was seamless and felt moisturizing on her normally dry skin.

I tried two application techniques: blending it with a beauty oil (I used my beloved glow serum from Merit) with a brush to create a tinted moisturizer effect, and the finger dabbing method. The oil and brush method produced a kind of wash that was nice but didn’t cover up my redness, sunspots, or pores. I thought dabbing it with my finger would be tedious, since the concealer has a kind of textural quality that is close to a potted lip balm and just shy of tacky. But I was surprised to find I much preferred the results of this application. The concealer had a shockingly natural finish. I don’t usually use concealers because I’ve never been able to spot-treat certain areas of my face without feeling like the difference between the makeup and my bare skin was too noticeable. But that’s exactly what I was able to do with the UnCoverup concealer.

Using the pad of my ring finger, I dabbed a bit of concealer on my cheeks, around my nose where the pores are largest, and under my eyes. And it truly blended perfectly in both shade and texture to the rest of my skin. I still can’t believe it! I barely used any of the product to achieve this result. I completely understand why all those women were raving about this product. I’m joyfully joining their ranks.


Super Natural Radiance Serum, Medium Aura | $49

This was my mom’s pick, because she’s always on the lookout for an affordable all-in-one skin makeup with SPF to replace the one she loves the most, which is on the *ahem* pricier side of Sephora. It’s been her white whale! The Super Natural Radiance Serum has a broad spectrum SPF 30 from mineral zinc oxide, but has zero white cast. Combined with trademarked GlowPlex, a complex of natural peptides like quinoa seed extract and pea extract, plus niacinamide to smooth the appearance of pores and fine lines while hydrating the skin, this serum looked like the dream!

Let’s start with what we loved: The texture was true perfection. Lightweight but moisturizing, it felt like a nourishing cream. Unfortunately, the serum only comes in three shades, and my mom’s UnCoverup shade was just on the line between the Light and Medium Aura, and the Medium was just a bit too dark. Since the lighter shade was described as “an ultra sheer champagne,” we knew it wouldn’t be a match for her. It was a bummer, but maybe as the summer wears on she’ll be able to use it more as she gets sunkissed.


Lip2Cheek, Beloved | $40

The Lip2Cheek product is a multitasking lip and cheek cream with all the heavy hitters from the natural moisturizing hall of fame: Coconut oil, shea butter, and cocoa butter blended up with castor seed oil and beeswax makes for a rich, slightly waxy balm. Using our fingers, we tried this guy on our cheeks and lips to see if the shade we chose, “Beloved,” would live up to its claim to “suit all skin tones.”

Our verdict? It looked lovely on us both! Interestingly, it actually looked a bit peachier on my cooler-toned skin and a little pinker on my mom’s warmer coloring. We both agreed that we preferred it as a blush, since the texture wasn’t quite what we prefer for our lips. I did like the way the color was more of a casual stain as a lip color, but my mom thought it wasn’t pigmented enough to wear on its own for her lips.


Eyelights Cream Eyeshadow, Strobe | $29

This was hands down the product we were both the most curious about. In her video that you can see on the product page, Rose-Marie says that people often worry that the shade we chose, “Strobe,” is too shimmery. “It’s not shimmery it’s luminous,” she sassily informs us. “There’s a big difference.”

I have to admit, I was skeptical about this one! I almost never wear eyeshadow or color on my lids anymore, and my mom tends toward more neutral powders (which she blends like the glam queen she is!). When you squeeze the cream from its cute little tube, it looks thick and like literal metal, like something you’d use to touch up a ding on your car door. The website says, “It is subtle enough for daytime and buildable for dramatic effects at night,” but the product resembled a blob of mercury on my hand. I was certain we would look ready to audition for the Wizard of Oz once we were finished smearing this stuff on our eyelids.

I’d like to, at this time, take a moment to personally and publicly rescind my doubt in you, Rose-Marie. You were, as always, right.

The cream spreads like magic. With just a few gentle swipes, the opaque metallic shimmer melts into a much softer, and yes, luminous, gray. It’s very mellow and striking at the same time, and it also transformed on each of our skin tones to a shade that we both found complementary to our individual coloring. This shade is Rose-Marie’s favorite, and we both can see why. It’s flattering and subtle but still distinctive, and it worked on both our skin (and on my four-year-old’s, who inherited her dad’s true porcelain complexion). It didn’t crease, and looked a little smoky without much effort. We called this one the equivalent of the jeans in “The Sisterhood of the Traveling Pants.” You’ll have your doubts about the look on you, but trust! It just works on everyone.


Ultimate Brow Kit, Medium | $79

You may have noticed that my mom and I were not blessed with eyebrows. Which is perhaps why, after catching me plucking out 80% of mine with her tweezers in the early aughts, my mom audibly gasped and cried, “Stephanie, no!” She knew what it would cost me: Decades of hunting for the right tools and techniques to draw the slow-growing patches that were once my eyebrows back onto my face.

The kit comes with a powder, tool with dual brush and spoolie, an eyebrow pencil (which also has a spoolie on its end), and a small sharpener. (Can we take a moment to appreciate the inclusion of helpful little tools like the sharpener here, or the reusable metal tube key that comes with the Eyelights? Hat’s off, and deep thanks from someone who will often just stop using a product if I have to buy a separate tool to make it work after a point.)

The brush is G-E-N-I-U-S. Rose-Marie designed the shape intentionally so that the shorter, stockier, thin, round-edged brush would be perfect for enhancing a natural brow. Starting with the brush and the Back2Brow powder, you simply follow the natural arch of your brow line and articulate an eyebrow. You can then use the pencil to either fill in fine areas or add a few lines to mimic individual hairs, using the spoolies throughout the process to brush the hairs and blend the products.

I have no idea how this kit would work for people with actual eyebrows. If you have the kind of textured brows that require pomade, this might be white noise for you. But the name “Back2Brow” is the hint here: As we age, our brows naturally fade. This is who the kit is made for (and also probably those of us who never had much to begin with…). It’s not a brow-tamer, it’s a brow-creator. We both loved it, though Mom said she could do without the pencil.


Legendary Serum Lipstick, Audrey | $36

This one was a pick for me, as my mom doesn’t typically go for a red lip (although she should right?? She looks gorgeous!). I was an instant fan of this lipstick, which feels so natural and wears so beautifully I still can’t believe how much pigment is in the color. It looks almost like suede in the tube, and I was a little worried that it would feel as matte and saturated as it appeared. But it has a slick, easy glide and the color lasts for hours (though I would push back a bit on the 8-hour claim the brand has on their website).

The combination lipstick and stain serum provides a bold, rich lip that feels luscious and hydrating. The one thing I’ll note is that the packaging is not a typical lipstick design: Once clicked, it doesn’t appear to be able to retract back into the tube. The product page says that you’re meant to “Use the tube’s edge as a guide for flawless application.” So rather than clicking the product until you have a thumb-sized portion of lipstick sticking up above the tube, you’re meant to keep the product as airtight as possible, and flush to the opening of the tube. It took a little getting used to, but if you’re looking for a red lip that feels like a nourishing lip oil and wears like a stylish, Parisian-like stain, this is the lip product for you.


Bonus: Deluxe Mini Kakadu Luxe Cream | $25

We received this free mini version of the brand’s Kakadu Luxe Cream as part of a promotion at the time of our order. This stuff is incredible! Rich but not heavy, it feels like it sinks into your skin weightlessly and almost instantly so your face feels refreshed but not sticky. Made with the same GlowPlex powerhouse blend they use in the Super Natural Radiance Serum combined with Kakadu plum, which is known for its high concentrations of Vitamin C, this cream is basically like putting a blended vitamin butter all over your face. It has no fragrance at all, and is KIND TO BIOME certified, so that it is gentle and safe for even the most sensitive skin. We both wanted to keep this one, but I sent it with my mom because I love her and well, I definitely owe her for some of the many items I’ve um, liberated from her own makeup bag over the years.


Final verdict: Does RMS look good on skin of any age?

The TL;DR is YES.

I got it from my mama! It was a joy to try these products with my beautiful mom.

RMS Beauty is a brand helmed by an expert who not only understands how to make a product that is high-performing, clean, and comfortable, but also by someone who isn’t afraid of aging. Rose-Marie has undyed hair and a bold red lip, and she speaks frankly about the changes that occur in our skin without pity, fear, or disgust. She is joyful and matter-of-fact, and her spirit is present in these products.

Everything we tried (apart from the wrong shade of Radiance Serum) was an easy-to-use, high-quality product that felt great and made us look great, even when it pushed us a little bit outside of our comfort zones (hello Eyelights!). These are products designed for people who aren’t trying to cover themselves up or fight their natural features; RMS Beauty products help us to retain a sense of play and fun, while making it possible to gracefully adapt to changes in our aging skin without fear.

We both enthusiastically recommend this brand for any age, and suggest you start with a pop of color to remind you that no matter how your skin changes, you deserve to have fun and make a statement with any look you want.


Stephanie H. Fallon is a Contributing Editor at The Good Trade. She is a writer originally from Houston, Texas and holds an MFA from the Jackson Center of Creative Writing at Hollins University. She lives with her family in the Blue Ridge Mountains of Virginia, where she writes about motherhood, artmaking, and work culture. Since 2022, she has been reviewing sustainable home and lifestyle brands, fact-checking sustainability claims, and bringing her sharp editorial skills to every product review. Say hi on Instagram or on her website.


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9 Best Tallow Skincare Brands For 2025 https://www.thegoodtrade.com/features/tallow-skincare/ https://www.thegoodtrade.com/features/tallow-skincare/#comments Tue, 30 Sep 2025 20:00:46 +0000 https://www.thegoodtrade.com/?p=55254 Our editors have personally used natural skincare for a over decade. These are our top picks of beef tallow products for nurturing your skin.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

Our editors have personally used, researched, and corresponded with natural skincare brands for a decade — these are our top picks of beef tallow products for your skin.

Natural skincare has been on the scene for years, but the back-to-basic skincare used by some of our ancestors is about to have its moment. And if, like us, you crave minimalist and sustainable beauty and skincare options, let us introduce you to the versatility of tallow. While traditionally used as cooking oil, when applied topically to the skin, tallow — rendered pure saturated animal fat mostly from cows — provides a healthy, non-toxic, and highly effective option for nourishing and protecting one of the body’s most essential barriers. We respectfully acknowledge that tallow is not a choice suitable for those embracing a vegan lifestyle — but we also want to point out that when ethically sourced from cattle farms that provide a humane lifestyle for grass-fed cattle, tallow is an incredibly eco-friendly and sustainable way to close the loop on modern regenerative farming, making use of a by-product that may otherwise go to waste.

Why use beef tallow for your skin?

When the natural oils produced by our skin decline due to aging or are stripped for various reasons like environmental factors and harsh soaps and cleaners, our skin craves nourishment and moisture. Tallow-based balms, lotions, soaps, and even makeup can mimic the beneficial and protective oils produced by the skin as part of our first line of defense in our immune system. Tallow is absorbed by the body’s cell membranes, replenishing that moisture and nourishing our skin barrier, which is responsible for warding off harmful bacteria, free radicals, and environmental toxins.

Thanks to its hefty lipid (fatty) composition, tallow provides unparalleled nourishment while also delivering nutrients like vitamins A, D, E, and K deep within the layers of the skin. This facilitates cell regeneration, elasticity, and healing. Tallow is jam-packed with beneficial triglycerides like oleic acid, palmitic acid, stearic acid, and linoleic acid, which offer anti-inflammatory and antioxidant properties.

Tallow is gentle and said to be great for all skin types. It is effective in combating fine lines and wrinkles, stubborn skin irritation and redness, and even for tackling common skin issues like psoriasis, acne, and eczema. Also in the plus category, tallow has an incredibly long shelf life, as it can be stored for years without the need for added stabilizers or preservatives. The bottom line is that if you are looking for one skincare product to have in your routine, tallow can offer versatile skincare, whether used alone as the base for other products.

Our criteria:

Our editors have used, researched, and scoured thousands of customer reviews of natural and nontoxic skincare and beauty brands to compile this list of our favorite tallow skincare alternatives. We’ve selected brands that use all clean ingredients without harsh chemicals, are proven to be effective, and have ethical commitments that we love. We update this list regularly with emerging favorites that meet the following criteria.

  • NATURAL & NONTOXIC | Each of these tallow products is made with clean, natural, and organic ingredients so you can safely nourish your skin without any of the unnecessary chemicals found in other skincare.
  • EFFICACY | We’ve scoured hundreds of customer reviews, read testimonials, and chosen brands that are backed by professionals to ensure each product actually works.
  • BRAND ETHICS | We’ve chosen brands that are committed to sustainability and promote other thoughtful business practices. Many of the brands on this list are small businesses owned by women.

If you’re looking to build out your bathroom cabinet with other clean and natural products, take a look at our favorite organic skincare brands and organic makeup brands.


1. Primally Pure

Eco friendly packaging
Grass fed
Handcrafted
Subscriptions available
Woman owned

Best For | Irritated skin
Natural & organic ingredients | Tallow, olive oil, emu oil, unrefined beeswax, essential oils, marshmallow root, calendula flower, rosemary extract, vitamin E
Prices starting at
| $30

Primally Pure carries tallow-based products for every age and stage of life, including deodorant and baby products. Primally Pure tallow balms include tallow sourced from a regenerative and organic livestock farm in Southern California. All other ingredients are thoughtfully sourced from farms, forests, and fields, and their products steer clear of added chemicals, fragrances, or fillers. One of the brand’s most popular and versatile products is the Everything Balm, which can be used as the final step in anyone’s minimalist skincare routine. It’s a nutrient-dense moisturizer said to calm irritation and penetrate deep into the layers of the skin. Not only does this balm contain nourishing tallows from grass-fed cows, but it also contains emu oil, which, from personal experience, can calm the peskiest of skin troubles, including rosacea and eczema. All balm reviews claim this one-stop balm has helped reduce redness and the appearance of scars, as well as replenishing moisture. One review goes as far as to call this their “secret weapon.” This balm can be used anywhere at any age, and it’s a great introduction to the beauty of tallow.

Customer Review | “This balm has been such a wonderful addition to my skincare routine. A little goes a long ways and it is a great product for dry skin. I love to put it on before bed. I have been using it for 2 weeks and my skin has cleared up completely.” – Alexis K. (Read more reviews)


2. Lady May

Budget friendly
Family owned
Handcrafted

Best For | Tired eyes
Natural & organic ingredients | Grass-fed beef tallow, beeswax, jojoba, caffeine, olive oil, vitamin E
Prices starting at | $18

Lady May‘s products are good enough to eat. No, really, the origin of their products came via the request of an elderly Lady May restaurant customer who asked them to “whip” some cooking tallow for her to use as a skin application. Lady May sources tallow from a small network of sustainable farms in the Southern United States, each that prioritizes animal welfare and environmental stewardship in order to promote a healthier planet.  Lady May Tallow is hand-whipped and packaged in small batches. Each batch is crafted using a traditional wet rendering method, ensuring the highest quality and purity. Tallow is the primary component in Lady May products, including their tallow balms, beard butter, essential oil-infused eye cream, and lip balm. One of our must-have products — is Lady May’s coffee-bean-infused eye cream, which incorporates caffeine in order to reduce puffiness naturally in addition to softening fine lines, priced at $23.

Customer Review“The scent is amazing. Bought this to try and love it. I feel like my skin around the eyes has improved significantly.” – Emily (Read more reviews)


3. Ancestral Cosmetics

Family owned
Handcrafted
Made in the UK
Subscriptions available

Best For | Sun protection and acne 
Natural & organic ingredients | Grass-fed Irish beef tallow, raw Irish honey,  unrefined beeswax, 100% pure essential oils, non-nano Zinc Oxide, cocoa butter, black seed oil
Prices starting at | $29

Ancestral Cosmetics was born out of a husband and wife’s desire to use only clean and natural skincare products on their four children. Now, those same kids are part of the business, packing orders and labeling jars of their tallow-based products. All Ancestral Cosmetic products are made using Irish grass-fed beef tallow, sourced locally from a small regenerative farm. Their signature tallow and honey balm can be used on any part of your body and is suitable to replace body lotion, face cream, day or night cream, or hand cream. Of note is their Tallow Sun Balm, which combines premium tallow with non-nano oxide as a physical barrier to block the sun. It’s one of the cleanest and healthiest alternatives to chemical sunscreen around. Ancestral Cosmetics also carries a Tallow and Black Seed Clarifying Balm that contains black seed oil, which is suitable for managing acne-prone skin. 

Customer Review | “I am a licensed aesthetician in the USA and I absolutely Love the tallow sun balm. Just received the original tallow and am I Loving it too! Thank you for the Awesome, Clean products. 🙂 ” – Cynthia (Read more reviews)


4. Summer Solace

American made
Small business
Woman owned

Best For | Whole-family care
Natural & organic ingredients | Regenerative Tallow® (suet) from certified regeneratively-raised cattle, heritage leaf lard, raw beeswax, calendula, extra virgin olive oil, bentonite clay, wildcrafted essential oils
Prices starting at | $22

Summer Solace is the brainchild of chef Megan Bre Camp, who believes what we put on our body is just as essential as what we put in it. Guided by her indigenous roots, she’s deeply committed to sustainability and its connection to what we put on our skin. Summer Solace offers a collection of handmade, tallow-based balms, soaps, and candles, all handcrafted in Oakland, California. Bre Camp sources beef suet tallow used in her skincare from regional, pasture-raised, grass-finished cattle from Northern California ranchers. The Cacao Rose Lip, Cuticle, and Brow balm are designed to hydrate and soften skin. It includes aromas of jasmine, rose, and magnolia married with cacao to create what she calls an “enchanting” experience for the skin and the senses. The Seele Celtic Sea Salt Scrub is a fan favorite, and it can be used on the face and body as well as on the scalp as a clarifying scalp scrub. The Baby Soft Family balm is made with four organic fats, has a light cacao scent, and is gentle enough for a baby’s skin but also fantastic for the entire family.

Customer Review | “I’m in love with this scrub. The only scrub I use on my face and my skin has never felt better. Also- a surprising benefit… I’ve always had very chapped lips and no chapstick or balm has ever made a difference. This scrub has eliminated any dry skin from my lips and they feel SO GOOD. Will be buying this product for as long as it exists.” -Taylor (Read more reviews)


5. Hello Selah

Handcrafted
Natural materials
Text message availability

Best For | Scented tallow balms
Natural & organic ingredients | beef tallow, jojoba oil, blue tansy, vanilla, essential oils
Prices starting at | $56

Hello Selah‘s tallow products can be praised for their effectiveness through faith and simplicity. The Hello Selah approach with their skincare products is to remain rooted in the idea that nature provides everything we need to look and feel our best. Hello Selah tallow and any other ingredients are ethically sourced and organically grown on small, U.S.-based farms. The grass-fed beef tallow, nutrient-dense botanicals, and organic oils are hand-selected for purity, with the goal of ensuring each product is wholesome and luxurious. In addition to their unscented balm, Hello Selah offers two other thoughtfully scented options, including blue tansy and blood orange vanilla. The company claims a little goes a long way, as each jar is meant to last anywhere from two to four months.

Customer Review | “I love this product I have super sensitive skin and it doesn’t cause breakouts and has made my skin so much softer. It is so hydrating and lays great under my makeup! I definitely recommend this as you can see in my photos my pores and texture look great and before using I was flakey and my pores we noticeable.” – Karsyn G. (Read more reviews)


6. Darlin’ Skincare

American made
Grass fed
Small business
Woman owned

Best For | Relaxing skincare
Natural & organic ingredients | grass-fed beef tallow, magnesium oil, jojoba oil, beeswax, shea butter, essential oils
Prices starting at | $28

Based in Sarasota, Florida, Darlin’ Skincare has a fun cowgirl vibe and aims to celebrate hardworking skin. Owner Suzy struggled with severe skin challenges before turning to pasture-raised tallow and nourishing oils and butter to fortify and heal her skin. Now, her company crafts products using natural ingredients like tallow to promote skin resilience and overall well-being. Darlin’ Skincare uses ethically sourced Wagyu tallow because they consider it to have superior quality and a richer nutrient profile than other tallow – making it ideal for sootihing and restoring skin. Darlin’ offers a great tallow face balm, but other standouts include the magnesium cream – great for nighttime relaxation – and an incredibly convenient lotion bar that can travel far and wide. Darlin’ products also smell delightful, thanks to the addition of essential oils like sweet orange, vanilla, and jasmine. 

Customer Review | “I was skeptical about putting tallow on my face but wow, I’m so glad I made the decision to try the face balm out! My skin feels so hydrated and plump. It’s my favorite part of my night time skincare routine.” – M.P. (Read more reviews)


7. Anml

American made
Budget friendly
Plastic/Pfas free
Subscriptions available
USDA organic

Best For | Lighter moisturizer for warm climates
Natural & organic ingredients | Grass-fed beef tallow, organic cold-pressed jojoba oil, organic blue tansy essential oil
Prices starting at
| $15

Anml’s tallow products’ are impressive thanks to their light, airy texture and accessibility. This tallow product comes in a smooth, whipped texture that quickly soaks into the skin — sans any greasy texture. Anml’s tallow is sourced from regenerative farms that raise and process grass-fed and finished cattle. The Anml unscented whipped tallow is perfect for troubled or sensitive skin. Anml also includes an option for whipped tallow that includes blue tansy, an antioxidant-rich flower hailing from the chamomile family that offers anti-inflammatory effects. It also is said to help improve skin texture and speed wound healing. Anml’s whipped tallow balm is suitable for all skin types, including aging, oily, and acne-prone skin.

Customer Review | “Love this tallow so much! So creamy and easy to moisturize onto my face! And does not make your skin look oily! So so good! Highly recommend.” – Karolina B (Read more reviews)


8. Toups & Co

American made
Family owned
Handcrafted

Best For | Travel and lip balms
Natural & organic ingredients | Tallow, emu oil, raw, unrefined beeswax, organic virgin olive oil, organic essential oils, mica (tinted lip balm)
Prices starting at | $14

A coastal Alabama-based husband and wife duo is behind the Toups & Co skincare company. Their best-selling Sweet Girl tallow balm is made with 100% grass-fed tallow, organic virgin olive oil, and organic essential oils, including an aromatic blend of marjoram, chamomile, ylang-ylang, spruce, and frankincense offering not only adequate nourishment but also delivering an intoxicating scent. Toups & Co. carries a line of tallow lip balms, including a merlot-tinted tallow lip balm, which offers nontoxic lip care and color in one easy step. While most tinted lip balms contain chemicals like petroleum and parabens, the Toups & Co tallow lip balm contains only those ingredients that are safe and effective. One of the best products they offer, however, is the tallow stick, which offers convenient tallow care that can follow you anywhere and be used for just about anything from healing wounds to chapped skin.

Customer Review | “I love this tallow stick. I use it on everything, from face to elbows to scratches. This is a necessity!” (Read more reviews)


9. Clara & Fritz

American made
Plastic/Pfas free
Small business
Subscriptions available
Text message availability
Woman owned

Best For | Comprehensive facial care
Natural & organic ingredients | 100% grass-fed beef tallow, organic cold-pressed Italian olive oil, essential oils, beeswax, castor oil, rosehip seed oil, primrose oil
Prices starting at | $20

After struggling with health issues and experimenting with various lifestyle changes and diets, New Jersey-based Clara & Fritz owner Nicole realized the best care for her body was that made in her kitchen by her own hands. The same went for skincare — so she started seeking alternatives in the form of makeup and skincare until she discovered tallow. All Clara & Fritz tallow products are handmade in tiny batches using real ingredients like grass-fed beef tallow sourced from U.S. farms. They are also free of synthetic fragrances, artificial colors, and petroleum. We love the Clara & Fritz capsule skincare kit, which offers a chance to try the comprehensive skin care line via travel-sized containers of four Clara & Fritz essential products to cleanse, exfoliate, and moisturize your face. One of the stand-out products is the tallow-based oil cleanser, which removes makeup by bonding with dirt and oils to lift it off the skin — cleaning pores and balancing oily skin without stripping it of beneficial oils, leaving skin hydrated.


Featured image is from Primally Pure


Randi Donahue is a Contributing Editor at The Good Trade. She is a freelance writer who lives on the Gulf Coast of Florida and is fortunate to live right next to a glorious nature preserve and a few miles from a white sandy beach. She and her family are passionate about nature, health & wellness, and sustainable living and believe the path to a healthy and prosperous life requires authenticity, kindness, and a whole lot of fresh air.


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7 Nontoxic Self Tanners For A Healthy Glow (2025) https://www.thegoodtrade.com/features/best-self-tanner/ https://www.thegoodtrade.com/features/best-self-tanner/#respond Tue, 30 Sep 2025 19:39:13 +0000 https://www.thegoodtrade.com/?p=34576 The best nontoxic self tanner lotions with safe and clean ingredients.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

We’ve personally tested and researched dozens of nontoxic self-tanner lotions and self-tanning products— these are our editor’s top picks for safe, clean, and streak-free options at a range of price points.

We crave the feeling of the hot sun on our skin and the afterglow of a good tan, although our idea of tan and what actually happens (i.e., skin turns red, burns, peels, then freckles back to normal) are two different things. This is where self-tanner comes in. Get the glow without the burn, UV damage, and subsequent wrinkles. But what you use to get your glow is super important. 

Why use nontoxic self-tanner?

A study published in the American Journal of Public Health found that skin absorbs an average of 64% of contaminants. Typical self-tanners contain toxic ingredients, including mineral oil (a petroleum-based product that blocks pores and can be carcinogenic); sodium hydroxymethylglycinate which may break down into formaldehyde; isopropyl myristate which may bind to skin as nitrate (a carcinogen); amyl acetate which is sometimes used as a paint and lacquer solvent (gross); octyl stearate, an irritant that blocks pores; and other artificial fragrances and dyes made of petrochemicals. 

Since none of us wants our largest organ covered in potentially cancer-causing chemicals, not to mention the nasty smell of DHA, we’ve rounded up the best nontoxic tanning lotions to keep your summer glow without the toxic load.

Our criteria:

Our editors have tested, researched, and scoured thousands of customer reviews to determine the very best natural skincare brands. These brands are organic, chemical-free, and luxurious, and they come at a variety of prices. We update this list regularly with emerging favorites that meet the criteria below.

  • NATURAL/ORGANIC | Each of these self-tanners is made with clean, natural, and organic ingredients that are safe and nourishing for your skin.
  • EFFICACY | We’ve tested and researched the best self-tanners to ensure their formulas are effective and will give you the glow you desire (without the streaks!).
  • AFFORDABILITY | Natural beauty can be expensive! We’ve included self-tanner brands that are easy on the wallet, so we can all benefit from the products.

Don’t forget the sunscreen! Just because you have a tan doesn’t mean you can forgo lathering up. Here are our favorite nontoxic and mineral sunscreens (and face sunscreens, too).


1. Coco & Eve

Cruelty free
Eco friendly packaging
FSC
Gluten free
Recycled materials
Vegan
Woman owned

Best For | Anti-aging self-tanner
Ingredients | 100% natural DHA, lotus extract, raw virgin coconut oil, fruit extracts 
Shade Range | Medium, dark, ultra dark
Price | $38 for 6.7 fl oz of the Sunny Honey Bali Bronzing Foam

Coco & Eve has won 21 beauty awards for their 100% clean, cruelty-free tanning products. Their ingredients are silicone-free, toxin-free, paraben-free, and gluten-free. Loved by Cosmopolitan, Elle, Glamour, and more, the Sunny Honey Bali Bronzing Foam is created using their patented lotus extract formula to hydrate and firm skin. For the face, they have two options: Bronzing Face Drops or the Antioxidant Face Tanning Micromist, which includes the brand’s promise of a natural-looking tan in two hours that can last four days. The accessories line is impressive: an exfoliating mitt, soft velvet tanning mitt, back tan applicator, face kabuki brush, and a body kabuki brush. All products are free from sulfates, parabens, petroleum, phthalates, mineral oils, palm oil, and other common nasties. You can find a full list of what they’ve excluded — and included — on each product page. All products are 100% recyclable, and 100% of the cardboard and paper products are FSC-certified.

Customer Review | “This is such a reliable glowy tan. Exactly what I wanted for my bridal shower (see pictures!). I use the medium color and it’s perfect. Sometimes if I have drier patches of skin it looks blotchy upon application, but it always comes out super even, so don’t be alarmed at first! When you rinse off, there’s usually an initial layer of “brown” tint that rinses off, then almost a “green” tint when you use soap. So make sure to use soap as well if you’ll be wearing light colored clothes! This is so worth it!” – Haley (Read all reviews.)


2. Typology

B corp
BIPOC Owned
Eco friendly packaging
FSC
Gives back
Recycled materials
Vegan

Best For | Self-tanning complexion serum 
Ingredients | Jasmine native cells, buriti oil, carrot macerated oil, jojoba oil, sunflower oil, mandarin oil
Shade Range | Natural orange glow for all skin types
Price | $68 for 1 fl oz of the Tan Complexion Serum

Typology’s products have an artisan-style beauty, but they are far from style over substance. Made of six plant extracts in three synergistic categories of active ingredients (plant cells, plant oils, and essential oils), this serum revives the radiance of your skin, giving you an instant, subtle summer tan. Buriti oil is rich in beta-carotene, an orange-colored plant pigment found in carrots that is chock-full of antioxidants. Used in their proprietary blend, just a few drops of the serum as the final step in your skincare routine results in a sun-kissed glow. It’s suitable for all skin types (although if you tend towards oily skin, they recommend only applying the serum at night). All ingredients are certified organic, 100% naturally derived, vegan, and packaged in a recyclable glass bottle with a glass pipette. Oh, and it really is made in France.

Side note: If you still want a self-tanner, they offer the wildly popular Self-Tanning Serum made with 100% plant-derived DHA and carob pulp extract. It provides a progressive customized tan from six hours after application that last three to five days. 

Customer Review | “I’ve added it to my evening routine (as recommended for oily skin). It’s not a self-tanner, so the result is really light. You really get a healthy glow.” – Madly V. (Read all reviews.)


3. True Botanicals

1% for the planet
Biodegradable
Cruelty free
Eco friendly packaging
FSC
Made safe
Subscriptions available
Vegan
Woman owned

Best For | Pregnancy-safe bronzing self-tanner
Ingredients | Carotenoid rich oils, calendula oil, apricot kernel oil
Shade Range | Natural bronzer for all skin types
Price | $120 for 1 fl oz of the Bronze Well Regenerative Glow Drops

Give your skin an instant golden-hour glow with True Botanicals‘ Bronze Well Regenerative Glow Drops, a luxurious treatment oil designed to nourish, hydrate, and illuminate all skin types and tones. Packed with potent antioxidants, carotenoid-rich oils, pro-vitamin A apricot kernel oil, and soothing calendula, these drops fight fine lines, dryness, and dullness while protecting your skin barrier from free radical damage. Use it as the final step in your routine for a luminous finish or mix a few drops into your moisturizer or foundation for a subtle, sun-kissed radiance.

Customer Review | “These are great, they really give you a perfect subtle tan. I hate the way self tanners smell and this bronzer oil is the best alternative! I love it” – Lauren L. (Read all reviews.)


4. Beauty by Earth

American made
Budget friendly
Cruelty free
Gluten free
USDA organic
Vegan
Woman owned

Best For | Self-tanner bundles
Ingredients | Sugar beet DHA, coconut oil, witch hazel, shea butter, green tea & fruit extracts
Shade Range | Fair to medium, medium to dark
Price | $36 for 7.5 fl oz of the Self Tanner Body Lotion

Beauty by Earth was developed by two friends who were frustrated with the skincare industry’s disregard for health, particularly regarding sunscreens that contained harmful toxins. Determined to offer safer alternatives, they founded one of the fastest-growing natural skincare companies in the U.S., Beauty by Earth, which focuses on effective, clean ingredients. Their popular self-tanner, infused with coconut oil, shea butter, cranberries, and sugar-beet-derived DHA, not only provides a natural-looking tan but also deeply hydrates and rejuvenates the skin. Committed to transparency and safety, Beauty by Earth products are rated by the Environmental Working Group’s Skin Deep Database®, ensuring you’ll feel confident and nurtured with every use.

Customer Review | “At first application I was a little disappointed with the amount of color. When I realized it was buildable… GAME CHANGER! I like the ease of the product… its very nourishing and my results are not only beautiful but noticeable to friends and coworkers. Love this stuff!!” – Dorothy (Read all reviews.)


5. Coola

Cruelty free
Eco friendly packaging
Gluten free
Recycled materials
Soy free
Vegan

Best For | Certified organic self-tanners
Ingredients | Argan oil, hyaluronic acid, plant stem cell cultures, aloe vera, fruit & flower extracts
Shade Range | Gradual tan formula
Price | $54 for 1.7 fl oz of the Sunless Tan Anti-Aging Face Serum

COOLA‘s glow-inducing serum gradually builds a tan over several days while reducing visible signs of aging. Formulated with argan oil and hyaluronic acid to nourish the skin and plant stem cell cultures to minimize premature aging, this serum is non-comedogenic and suitable for sensitive skin. Adhering to the strict California Organic Products Act (COPA) standards, COOLA ensures that at least 70% of every formula consists of certified organic ingredients, supplemented by sustainable, lab-derived elements. Their 100% naturally derived fragrances are transparently listed, and every product undergoes Human Repeated Insult Patch Testing (HRIPT) to ensure safety. Additionally, all COOLA products are soy-free, nut-free, and gluten-free.

Customer Review | “LOVE COOLA’s Organic Sunless Tan Anti-Aging Face Serum. It is perfectly effective at giving me a natural looking tan, super easy to apply and even helps my face look smoother and younger! Excellent product!” – Patrick W. (Read all reviews.)


6. Suntegrity

Cruelty free
Gluten free
Recycled materials
Soy free
Subscriptions available
Vegan

Best For | Natural sugar beet DHA self-tanner
Ingredients | USDA Certified Biobased product using aloe vera, shea butter, sweet almond oil, coconut oil, fruit oils & extracts, coffee extract 
Shade Range | Buildable formula
Price | $40 for 5 oz of the Suntegrity Moisturizing Self Tanner 

Suntegrity came about when founder Tricia lost her mother to melanoma skin cancer and realized she needed to wear sunscreen every single day. The only problem was that most sunscreens use filters like Oxybenzone or Octinoxate, both linked to potential endocrine disruption. Tricia wanted to make a skin care line that not only protected but also nourished skin. She did just that with the creation of her face and body SPF line and her moisturizing self-tanning line. Suntegrity’s Moisturizing Self Tanner is hydrating and nourishing, leaving you feeling protected and glowy from the inside out. Suntegrity is vegan, cruelty-free, and their SPFs are reef-friendly. Choose from a body blender mitt made of 100% latex-free foam, a Kabuki body brush, or a Self-Tanning Mitt for flawless application and coverage.

Customer Review | “This Is THE BEST Self Tanner! Smells Great, Perfect Coloring When On, And Doesn’t Have Gross Chemicals. Thank You So Much For Making This Item – It’s My Summer Must Have!” – Desiree (Read all reviews.)


7. Lux Unfiltered

American made
Cruelty free
Gluten free
Vegan
Woman owned

Best For | Hydrating self-tanners
Ingredients | Sunflower extract, jojoba seed extract, papaya extract, cocoa seed extract, hyaluronic acid
Shade Range | Original, deep
Price | $38 for 6.8 fl oz of the Original Hydrating Self-Tanning Cream

Founded by digital creator Sivan Ayla in 2019, Lux Unfiltered‘s self-tan collection focuses on enhancing your natural look. The brand’s iconic N°32 Gradual Self-Tanning Cream launched their range of sunless tanning, luxury body care, and colored cosmetics designed to look natural on the skin and aesthetic on the shelf. All products are developed, tested, and made in California using non-toxic, vegan, and cruelty-free ingredients. The N°32 cream is enriched with shea butter, cocoa butter, squalane, and passion fruit oil, providing a natural-looking glow without the risks of sun exposure. For a customizable tan, try the N°12 drops (an Allure 2022 winner!), featuring hyaluronic acid and coconut water, which can be integrated into any skincare routine for a bronzed face. Easy to apply and free from unpleasant smells or sticky residue, Lux Unfiltered products prioritize safety and natural beauty.

Customer Review | “This stuff is the best. Smells great and applies nicely. Will be my go-to all year long.” – E.B. (Read all reviews.)


Featured image is from True Botanicals


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9 Best Organic Body Lotions With Clean Ingredients https://www.thegoodtrade.com/features/all-natural-body-lotion/ https://www.thegoodtrade.com/features/all-natural-body-lotion/#comments Tue, 30 Sep 2025 19:34:45 +0000 https://www.thegoodtrade.com/all-natural-body-lotion/ For nourishing skin hydration you can feel good about in any season, try these all-natural and organic body lotions.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

We always prioritize clean skincare in our daily routines. These are our favorite organic body lotions that are moisturizing and fit for sensitive skin.

As the weather changes, so do our skin concerns — from sunburn in the summertime to the dry flakiness that comes with colder temperatures. And since our skin absorbs the majority of lotions and creams we put onto it, it’s essential to be mindful of the ingredients in our personal care products.

Why use organic body lotion?

Using organic body lotion is a great way to nourish your skin without exposing it to harsh chemicals or synthetic ingredients. Organic lotions made with natural ingredients like plant oils, butters, and essential oils, are gentler and more beneficial for your skin — especially if it’s sensitive. Plus, they often contain fewer additives and preservatives, reducing the chances of irritation or allergic reactions. To ensure your body lotion is made with clean ingredients, keep an eye out for synthetic fragrances and hormone-disrupting chemicals, like phthalates and parabens. You’ll want to avoid these.

Fortunately, we’ve found the best natural and nutrient-rich lotion formulas to solve all of our skin concerns, many of which are safe for the entire family. For nourishing skin hydration that you can feel good about all season long, keep on reading!

Our criteria:

We’ve used, researched, and reviewed clean beauty and skincare for years. These are our favorite organic body lotions that use natural ingredients and are super moisturizing. Even those with sensitive skin will find options on this list. We regularly update our guide with new picks that meet the criteria below.

  • ORGANIC | We’ve selected options that use organic ingredients so you can be sure nothing was treated with harmful chemicals at any point in the process.
  • NATURAL INGREDIENTS | These brands use natural ingredients like almond, black currant, and calendula to supercharge their formulas while avoiding parabens, phthalates, or artificial fragrance.
  • MOISTURIZING | We’ve personally used these brands and found that their formulas are super hydrating and never harmful.

Don’t forget that cleansing and caring for our bodies pre-lotion can also help improve the appearance of our skin over time. For your best skin yet, add these natural body washes, and soft, organic towels to your body care routine. Looking for organic face lotion? Check out these natural and organic face moisturizers for every skin type.


Best Overall | Most Affordable | Best For Dry Skin


1. OSEA

Climate neutral
Cruelty free
Eco friendly packaging
Gives back
Gluten free
Subscriptions available
Vegan
Woman owned

Best For | Body butter
Features
| GMO & gluten-free, hand-harvested natural ingredients, Leaping Bunny certified, vegan
Price
| $54

For a nutrient-rich, natural body butter from ethically sourced ingredients, you can’t go wrong with OSEA. With plant-derived, vegan-friendly ingredients like sustainable seaweed and whipped shea butter, their Undaria Algae Body Butter will leave your skin supple, soft, and moisturized. It’s no wonder the brand was named a reader favorite in our 2024 survey!

Our Editor’s Review | “I’ve definitely noticed some of these benefits myself, especially during winter weather which, while not freezing in Los Angeles, is exceptionally dry and dehydrating on my skin. All of OSEA’s products deliver on the promise of next-level hydration and softer, more supple skin — from the face moisturizer to the body butter and oil” – Kayti Christian, Senior Content Strategist [Read our full review.]


2. 100% Pure

American made
Cruelty free
Gives back
Gluten free
Subscriptions available
Vegan

Best For | Eczema and psoriasis
Features | Natural & certified organic ingredients, vegan, cruelty-free, made in the USA
Price
| $32

100% Pure’s Intensive Nourishing Balm is loaded with rich avocado and shea butter and nourishing rosehip seed oils to moisturize even the most dehydrated skin. Almond and black currant help to reduce inflammation and reduce cracking and splitting. With all these natural powerful ingredients, the formula tackles flaky skin, promotes hydration, and soothes dryness simultaneously. We’re ready to face any weather with this lotion on hand.

Customer Review | “This product helped my eczema so much! I’ve tried so many eczema products that didn’t help at all, including the toxic steroid cream I got prescribed. This and Skinfix are the two best! I prefer this because it smells amazing and feels so luxurious on the skin. I love 100% pure.” – Crystal W. (Read all reviews.)


3. True Botanicals

Cruelty free
Doctor approved
Eco friendly packaging
FSC
Made safe
Vegan
Woman owned

Best For | Anti-aging
Features | Natural & organic, biocompatible ingredients, EWG-certified, MADE SAFE, dermatologist-approved, PETA-approved
Price
| $60

True Botanicals‘ anti-aging body butter is packed with essential fatty acids and antioxidants, providing deep moisture and a radiant glow. Enriched with natural ingredients like sea buckthorn oil, and kokum and tucuma seed butter, it nourishes the skin and mimics its natural lipid content for long-lasting moisture. With a luxurious formula and a calming scent of citrus and sandalwood, it transforms every moisturizing sesh into a spa-like experience. To get the most out of this body butter, be sure to exfoliate first with a sugar scrub like True Botanicals’ award-winning Pure Radiance Sugar Scrub!

Customer Review | “The best moisturizer! I can slather it on and get dressed. It doesn’t cling to my clothes, it just moisturizes beautifully. It smells wonderful, and my skin feels and look so good. Wonderful product!” – SF (Read all reviews.)


4. Weleda

B corp
Cruelty free
Doctor approved
Eco friendly packaging
Gives back

Best For | Rough skin
Features
| Certified Natural by NATRUE, cruelty-free, GMO-free, ethically & sustainably sourced ingredients
Price
| $20

Weleda launched a full century ago, and the brand’s best-selling product then, the Skin Food Original Ultra-Rich Cream, is still a fan favorite today. Dubbed a “savior” for dry and rough skin, you can use this multiple times a day as needed! The formula includes extracts of calendula, rosemary, and sweet almond oil for results that go deep below the surface. Even after 100 years of success, Weleda prioritizes fair trade working conditions, regenerative farming practices, and certified natural ingredients.

Customer Review | “I have very dry skin as I have gotten older. This stuff is WONDERFUL! I even purchased some for my Mom as she has similar dry skin. I’m really glad that the ingredients are safe and work so well! This is something that I will carry in my purse.” – GunnarMom (Read all reviews.)


5. cocokind

BIPOC Owned
Cruelty free
Eco friendly packaging
Gives back
Subscriptions available
Vegan
Woman owned

Best For | Multi-use
Features
| Natural & certified organic ingredients, cruelty-free, vegan, eco-friendly packaging, gives back
Price
| $22

cocokind finds the best in affordable and effective skincare, and the team goes the extra mile to create multi-purpose products like the Sake Body Lotion. This vegan formula uses sake extract that is rich in prebiotics to help smooth and protect the skin barrier. Sunflower oil and shea butter also help to nourish and soothe skin while sealing in moisture and improving elasticity. The fragrance-free lotion is also a natural exfoliant, delivering on multiple fronts for the softest skin!

Customer Review | “this lotion is so good. my skin has been super thirsty lately, and since having kids i’m more prone to developing calluses (feet, knees even). this lotion is the only one i’ve tried that feels like it works on a deeper level. i love the feel on my skin and i wake up in the morning with skin that feels super hydrated. i’ll continue using this for the long haul. my husband loves it, too!” – Keeley O. (Read all reviews.)


6. Alaffia

BIPOC Owned
Budget friendly
Cruelty free
Gives back
Subscriptions available

Best For | Coconut oil-based lotion
Features
| ECOCERT and GMP certified, Terracycle partner, ethically traded coconut oil and coffee berries
Price
| $16

For a gentle yet effective natural moisturizer, coconut oil is hard to beat, and Alaffia knows it! Their Everyday Coconut Body Lotion is made from ethically traded 100% virgin coconut oil and antioxidant-rich coffee berries. The lotion is good for dry to normal skin for daily use, moisturizing while protecting the skin barrier against the elements. We love that this affordable lotion is available at most major box stores, easy to pick up while running errands.

Customer Review | “I’ve only just received my first bottle and used a little on my dry skin, just love the gentle, fresh fragrance and it feels very soft on my skin and seems to absorb in quite well so you’re not left with a heavy, greasy feel. I’m very pleased I bought the big bottle, that should get me through the dry winter that we have here in Queensland.” – Judy (Read all reviews.)


7. Buttah

American made
BIPOC Owned
Cruelty free
Vegan

Best For | Melanin-rich skin
Features
| Natural & organic ingredients, cruelty-free, vegan, made in the USA
Price
| $41

All too often, effective lotions and moisturizers for melanin-rich skin are hard to find, but not anymore, thanks to Buttah’s Whipped Body Butter. Founder Dorion Renaud, a Black man, knew firsthand the difficulties in finding the right lotion for his complexion and dark spots. So, when he discovered the healing powers of virgin organic unrefined shea butter combined with nutrients, he knew he had to share the formula. Rich in vitamins A, B, and E, this lotion will melt into your skin for a radiant glow.

Customer Review | “Smells great. Has a nice unisex fragrance. I also like the texture. I recommend.” – Jacob Mark (Read all reviews.)


8. Ethique

B corp
Cruelty free
Eco friendly packaging
Gives back
Plant trees
Plastic/Pfas free
Vegan

Best For | Dry patches
Features
| Certified B Corp, organic, made by co-ops, vegan, cruelty-free, carbon-neutral, compostable packaging, gives back
Price
| $18

Ethique’s Sweet Orange and Vanilla Butter Block is an organic blend of cocoa butter and coconut oil made for healing the areas of skin in need of a little extra TLC (elbows, anyone?). And with its block form, it’s our go-to pick for travelers since it’s lightweight, plastic-free, and TSA-friendly. Bonus points because a tree is planted with every online order. And did we mention it smells amazing? Dry skin, be gone.


9. Plaine Products

1% for the planet
American made
B corp
Biodegradable
Cruelty free
Eco friendly packaging
Subscriptions available
Vegan
Woman owned

Best For | Refills
Features
| Cruelty-free, vegan, natural & non-GMO ingredients, hypoallergenic, refillable, zero waste
Price
| $30

Plaine Products’ Body Lotion is approved for sensitive baby skin, so this natural moisturizer is an excellent option for the whole family. Combining green tea, aloe, rosehip oil, and vegetable-derived squalane, this formula uses only vegan and non-GMO ingredients. It also comes in aluminum packaging (no single-use plastic here!), and you can send the bottle back for a refill once you run out. It’s good for your skin, and it’s good for the planet.


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10 Best Organic Lipsticks Worn By Our Editors (Review) https://www.thegoodtrade.com/features/organic-lipstick-brands/ https://www.thegoodtrade.com/features/organic-lipstick-brands/#comments Tue, 30 Sep 2025 19:32:08 +0000 You'll adore these long-lasting organic lipsticks and lip products that come in the most gorgeous seasonal colors.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

Our team has tested countless organic lipsticks, lip stains, and lip glosses over the years. It’s been a long journey, but we’ve finally found our favorites! Here are 10 tried-and-true lipsticks made with safe, natural, and nontoxic ingredients — ranging in price, boldness, and color.

When it comes to lipstick, we all know we can’t just have one. On certain days, we feel adventurous and ready to wear bold, pigmented reds and magentas, but on other days, all we’re looking for is an easy-to-apply neutral tone. That said, makeup has a bad rep. And when we read the list of ingredients in conventional makeup found in drugstores, let’s just say it has us asking a lot of questions.

Why choose nontoxic lipstick?

For decades, it’s been formulated with toxic chemicals known to be harmful to our health. Ingredients like PFAS, formaldehyde, parabens, and SLS can be absorbed through our skin (and lips!), causing adverse allergic reactions and negative health implications.

Fortunately, many makeup brands are cleaning things up, quite literally. Each of these lipstick brands is committed to organic and natural ingredients, ethical practices, and eco-friendly packaging (yay!). By using pure ingredients, the natural healing properties of various enzymes, vitamins, and antioxidants help with healthy skin, too. With additional ingredients like fruit and vegetable pigments, aloe vera, and cornstarch, natural and organic makeup is also gentler and safer for our lips and skin.

And don’t forget—clean makeup brands also prioritize animal welfare and environmental initiatives, as many are vegan and only shop cruelty-free!

Our Criteria:

We tested the best natural and organic lipsticks on the market to see which ones hold up to their promises of clean standards and performance—and they delivered. Below, you’ll find our ten tested favorites and which uses we’d most recommend each brand for. We update this list regularly with emerging favorites that meet the below criteria:

  • CLEAN/ORGANIC | These lipsticks are formulated with natural and organic ingredients that are safe for your lips (and anyone else’s 😘)
  • QUALITY | We searched for quality lipsticks that last and that you can feel good wearing—because who wants to be reapplying all day/night long?
  • AFFORDABILITY | We’ve included clean makeup brands that are not only effective but also easygoing on your wallet

For even more long-lasting natural lip products, check out these lip glosses and lip balms (or do a full face of sustainable makeup!) No matter what you pick, you’ll adore the all-natural formulas and stunning colors.


Best Overall | Most Sustainable | Most Pigmented


1. ILIA

1% for the planet
Cruelty free
Plant trees
Recycled materials
Vegan
Woman owned

Best For | Pigmented lipstick
Natural Ingredients | Organic castor seed oil, apricot seed oil, mango seed butter
Price Range | $26–$28

ILIA’s handcrafted high-impact lipstick offers four times more pigment than any other lipstick the brand has ever created. With the color carried by organic castor seed oil, it you’ll get both full and lasting coverage with one smooth application. Plus, the inclusion of apricot seed oil nourishes and softens the lips—but doesn’t leave your lips oily or cause a lot of feathering. I especially love the Flame color (on the right below); it’s a bright red-orange that pops perfectly!

Customer Review | “Amberlight is my go to lipstick- I pretty much wear it every day! It is a dark nude that does not wash out the lips and is not too light like some other nudes. It is a soft and moisturizing formula. It is also very versatile and I looks good when I am both pale and tan. Highly recommend!” – Kate (Read all reviews.)


2. Well People

American made
Budget friendly
Cruelty free
Fair trade
Vegan

Best For | Affordable lipstick
Natural Ingredients | Organic castor seed oil, sunflower seed wax, cupuacu butter
Price Range | $16

You’d never believe Well People‘s lipstick is the most affordable on this list—developed by dermatologists, the Optimist Vegan Lipstick takes my number one spot thanks to its affordability, quality, and brilliant color. This rich lippie goes on and stays on, even after a day of wear. As it fades it leaves behind color, keeping your lips pigmented; have a gloss on hand if you want to keep the look going strong without having to reapply the full lipstick (if you have shaky hands or no mirror, the lipstick may be hard to apply on-the-go). We love that Well People is Fair Trade and Cruelty-Free Certified, and you can even click on each listed ingredient for further information about what it is and why it’s included in the lipstick.

Customer Review | “I love the way this covers and feels. My lips stay moisturized and it lasts a long time. Retrograde, Namaste, and Brave are incredibly beautiful. Brave is more orange than I expected but it’s absolutely beautiful and I feel brave when I wear it!” – Tonya (Read all reviews.)


3. 100% PURE

Cruelty free
Plant trees
Recycled materials
Vegan

Best For | Range of colors
Natural Ingredients | Organic cocoa butter, shea butter, pomegranate seed oil, pigments come from fruit
Price Range | $21–$28

If I had one word to describe 100% PURE‘s lipsticks it would be delightful. From the colors to the formulations, these are so much fun to apply and wear. For a matte look you can snag the cocoa butter matte, or for a silky (and ultra nourishing) swipe, the pomegranate oil lipstick is the way to go. Both versions are like skincare for your lips, and are cruelty-free, vegan, and pigmented with fruits instead of artificial colors! I’m admittedly excited about the Barbie movie releasing this year; and the pomegranate oil lipstick in Magnolia and matte lip in Prickly Pear make me feel like the iconic doll herself. The one downside was this is the only product that came wrapped in plastic—it could be a product safety or standards thing, but still worth a mention.

Customer Review | “I have very sensitive skin and can’t wear most lipsticks. This one is perfect and does not irritate my lips at all! The color is perfect – long-lasting and smooth with no stickiness or drying.” – Kristen S. (Read all reviews.)


4. Juice Beauty

Cruelty free
USDA organic
Vegan
Woman owned

Best For | Liquid lipstick
Natural Ingredients | Organic sunflower oil, organic shea butter, organic jojoba oil, and more ingredients from the brand’s farm
Price Range | $32–$36

How has no one ever told me about liquid lipsticks? Juice Beauty‘s glossy and pigmented liquid lips are the perfect in-between of gloss and lipstick and I adore them. The lip crayons are easy to hold and apply with precision and build beautifully depending on what type of look you’re going for. Juice Beauty gets my highest score for easiest-to-apply and I’ll be carrying these most frequently in my pockets and purses! Plus, the brand uses cruelty-free, organic ingredients and plant-derived pigments for all their colors so you can skip the artificial dyes.


5. Jones Road

Cruelty free
FSC
Woman owned

Best For | Best multi-sticks
Natural Ingredients | Castor seed oil
Price Range | $29–$34

Started by the one and only Bobbi Brown, Jones Road’s founding philosophy is to make clean cosmetics that don’t sacrifice on performance. The product variety was one of my favorite aspects of testing Jones Road lip products—from the minimalist, buildable multi-stick to the maximalist pigmented lip tint (which is basically the perfect combination of lipstick and lipgloss). I will say you have to be a bit careful with the packaging and make sure your sticks are fully sheathed before putting on the cap—I kept denting my lip tints with the metal edge of the caps. You can read another take here on our Jones Road review.

Customer Review | “The shade fits me perfectly. It’s smooth, smells great and is very striking. Very happy with it.” – Katina J. (Read all reviews.)


6. RMS Beauty

Cruelty free
Recycled materials
Small business
Woman owned

Best For | Skin-healthy ingredients
Natural Ingredients | Organic castor seed oil, organic carnauba wax, organic cocoa seed butter, more organic and wildcrafted ingredients
Price Range | $30–$35

I nearly melted the first time I applied a lipstick from RMS Beauty—the color is consistent, pigmented, and produces the prettiest satin finish (I only swiped once on my hand for each shade below, so satisfying!) RMS Beauty’s lip products are nontoxic and help to heal and nourish the skin. Every lip ingredient is used in its raw, organic state which allows natural living attributes to rejuvenate and refresh your lips (or cheeks!). You’ll adore the versatility of the Lip2Cheek product, which is a moisturizing, multi-purpose product with stunning results. I also loved testing out the lip pencil and liplights combo, which had me feeling like an artist while I applied it and I loved the perfectly glossy finish (I’ve always been a lipgloss girl 💋). Read our full RMS Beauty review here!

Customer Review | “Love this lipstick. The color is beautiful and the texture is great. I have it in many different colors.” – Marlene P. (Read all reviews.)


7. Axiology

Cruelty free
Plastic/Pfas free
Recycled materials
Vegan
Woman owned

Best For | Zero waste lipstick
Natural Ingredients | Organic castor, sunflower, and hemp seed oils, no palm oil or fragrances
Price Range | $24

Axiology is on a mission to tackle the plastic problem—the brand’s multisticks and balmies offer shimmer and color without the excess packaging. Axiology’s multi-use cosmetics are also vegan, cruelty free, and made in Bend, Oregon, USA. I love both the color cream for its pigment and the tinted dew for an all-over glow with a touch of color (I especially love Axiology multi sticks for traveling light!) If you have extra sensitive skin, note that some products contain coconut oil so keep an eye on the ingredients lists! Pro tip: Keep the balmies and sticks in cool, dry conditions, and if you need to retract the stick, just press down with your lips! 😘

Customer Review | “What an incredible addition to my makeup routine! A fantastic everyday shade that truly complements any look. I’m amazed at its buildability and long-lasting wear. Couldn’t be happier with it!” – Tait (Read all reviews.)


8. Cheekbone Beauty

1% for the planet
B corp
BIPOC Owned
Climate neutral
Cruelty free
Fair trade
Gives back
Recycled materials
Vegan
Woman owned

Best For | Matte lipstick
Natural Ingredients | Consciously sourced shea butter, castor seed oil
Price Range | $29–$30

Cheekbone Beauty‘s lip products will make you smile even before you put it on thanks to the bright pink packaging and even bolder pigments. This Indigenous-founded brand creates clean, vegan, and cruelty-free products that celebrate its Anishinaabe roots. You’ll see it come across in their packaging, social media, and even the names of each shade! Cheekbone Beauty also gives back to Indigenous-centered causes and aims to increase Indigenous visibility in the beauty world. The lipstick is perfect for a matte finish, and the gloss comes in cute subtle shades that give a touch of color without a sticky feeling. Keep this brand on your watchlist—they’re launching refills for their lip products soon!

Customer Review | “Goes on nicely and stays on! But it is also sooo moisturizing. I have had terrible times finding a lipstick that starts on more than half an hour but does not dry out your lips. This is it!” – Carla P. (Read all reviews.)


9. Kosas

Cruelty free
FSC
Recycled materials
Vegan
Woman owned

Best For | Long lasting color
Natural Ingredients | Castor seed oil, candelilla wax, cocoa seed butter
Price Range | $24–$26

For lip colors that last and formulations that are comfortable on sensitive skin, Kosas has long been one of our team’s favorite makeup brands. The brand only uses skin-improving and effective ingredients like active botanical oils and butters, and adhere to the EU, Credo, and Sephora clean standards (banning over 2,700 concerning ingredients including parabens and phthalates!) Each shade of the weightless lipstick comes in its own unique finish, to complement the color and how it shows up on your skin. The colors are so pretty and I’m especially over the moon about the magenta and red Violet Fury shade. Bonus rec: I always keep one of Kosas’s hyaluronic lip balms in my desk drawer for just the right amount of coverage throughout the day.

Customer Review | “I love it! The color is perfect for me! Exactly what I hoped for! It goes on smoothly. It is creamy yet stays in place and doesn’t slide around. It is comfortable and doesn’t dry my lips when it wears off like so many lipsticks. It is my favorite and checks all the boxes! I love it so much I ordered a second one just for backup! Choose your perfect color and order without delay! You will love this lipstick!” – Carlton C. (Read all reviews.)


10. Antonym Cosmetics

Cruelty free
Eco friendly packaging
FSC
Vegan
Woman owned

Best For | Soft matte finishes
Natural Ingredients | Shea butter, hyaluronic acid, vitamin E
Price | $30

Antonym Cosmetics believes in blending sustainability with luxury to create stunning makeup looks using gentle ingredients. Committed to eliminating chemicals without compromising performance, Antonym’s eco-friendly products are made with Ecocert certified natural and organic ingredients, ensuring they’re free from harmful substances. All of their makeup is also 100% cruelty-free and vegan, certified by Leaping Bunny and The Vegan Awareness Foundation. I absolutely love the high-coverage their liquid lipsticks offer, plus the texture feels great. The skin soothing ingredients include shea butter, hyaluronic acid, and Vitamin E. I recommend these for pigmented matte finishes that stay on all day (and if you need to, they’re easy to re-apply!) My favorite is the Naturelle shade.


Featured image from Kosas


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10 Best Natural And Organic Body Washes (2025 Review) https://www.thegoodtrade.com/features/organic-body-wash/ https://www.thegoodtrade.com/features/organic-body-wash/#comments Fri, 26 Sep 2025 16:32:20 +0000 https://www.thegoodtrade.com/organic-body-wash/ These organic body washes will leave you feeling squeaky clean — without the harmful toxic chemicals found in traditional soaps.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

Our editors have personally tried the top organic, natural, and nontoxic body washes on the market — these are our favorites to leave you feeling clean and moisturized. 

Is there anything more luxurious than a nice hot shower or a long restful bath? We think not. It’s even better when you indulge with a natural body wash that leaves your skin feeling nourished and healthy without stripping it of its natural oils. Instead of using harsh chemical formulas, try using products sourced from organic ingredients.

Why choose natural, nontoxic body wash?

Natural, nontoxic body washes typically contain fewer synthetic chemicals, reducing the risk of skin irritation, allergies, and other dermatological issues, making them ideal for sensitive skin or conditions like eczema and psoriasis. By avoiding harmful ingredients like parabens, sulfates, phthalates, and synthetic fragrances, natural body washes can help mitigate health concerns such as hormone disruption and carcinogenic effects. They often include nourishing ingredients such as aloe vera, coconut oil, shea butter, and essential oils, which provide hydration and essential nutrients. Additionally, natural body washes are generally more environmentally friendly, utilizing biodegradable ingredients and sustainable packaging, therefore reducing pollution and the carbon footprint. Many of these products are also cruelty-free, aligning with ethical and humane treatment of animals.

Made with organic and natural ingredients, we’ve done the research for you to find the best chemical-free body wash formulas that are cruelty-free, vegan, and nontoxic. Whether you’re a gel, foam and loofah, or simple washcloth fan, there’s something for everyone!

Our criteria:

We’ve used, researched, and corresponded with the top clean beauty and skincare brands for years. Below, we’ve chosen our favorite natural body washes that are nontoxic, organic, and leave you feeling fresh. We regularly update this guide with emerging favorites that meet the following criteria.

  • NATURAL INGREDIENTS | All of the brands on this list use sustainable and natural ingredients that are healthy, smell great, and offer functional benefits.
  • NONTOXIC/CHEMICAL-FREE | We’ve chosen options that are certified nontoxic so no harsh chemicals make their way into your cleansing routine.
  • CLEANSING | These are all effective and lovely to use. You’ll want to keep them as part of your daily routine for years to come.
  • HYDRATING | Because of their natural and nontoxic ingredients, these body washes replenish you rather than stripping your skin of the moisture it needs. Say hello to dewy, plump skin.

Check out our guide to organic hair care brands and sustainable bath towels too, so you can spruce up your whole shower situation.


Best Overall | Most Affordable | Most Sustainable Packaging


1. 100% PURE

American made
Cruelty free
Gluten free
Vegetarian

Best For | Combo skin
Natural Ingredients | Lavender essential oil, honey, red algae, green tea, rose hydrosol
Price Range | $14 – $25

Indulge in a luxurious bath with 100% PURE. Its Vanilla Bean Shower Gel is nontoxic, 100 percent natural, and made with organic aloe, vanilla absolute, lavender honey, and Japanese honeysuckle for a sweet, aromatic scent. Instead of artificial vanilla scents you’ll find elsewhere (whether in food or fragrance), 100% Pure’s Vanilla Bean Shower Gel smells just like the real thing. It’s true vanilla bean through and through, supplemented by mineral-rich red algae and green tea for an impressive lather. Heavenly and hydrating. No matter your skin type, you’ll feel refreshed and soothed with this body gel.

Customer Review | “My skin gets very dry in the winter, and I’m always trying different body washes because soap is too drying and makes my skin so dry it itches. Even some of the so called all natural “moisturizing” body gel/wash on the market still dries me out. The 100% Pure shower gels are fabulous! They work well and leave you feeling fresh and clean, and are not drying at all. Vanilla is my signature fragrance so that one is my favorite. It smells so good. The almond is my second favorite fragrance, and both work the same.” – Heather (Read all reviews.)


2. Ursa Major

American made
B corp
Cruelty free
Eco friendly packaging
Gives back
Gluten free
Subscriptions available
Vegan

Best For | Daily washes
Natural Ingredients | Aloe, frankincense, lime peel, ginger
Price | $24

No sulfates and all the lather: Meet Ursa Major’s Citrus Riot Body Wash. If you’re a fan of suds and a deep clean, you’ll love this natural formula bringing together aloe, frankincense, lime peel, and more. With a bright citrus scent, you’ll be left with a zing and zest to take you through the day. The Citrus Riot Body Wash smells like a Moscow Mule at your favorite bar; and as we scrubbed it onto our skin, the scent transformed into a more muted mix of citrus and berries. Invigorating and with a generous foam, we felt squeaky clean post-shower. (And if it turns out it’s not for you, Ursa Major offers a 30-day guarantee for exchanges or returns.)

Customer Review | “I love the way the body wash smells. It also does a good job getting me clean without drying out my skin. Thank you!” – Beth W.


3. OSEA

Climate neutral
Cruelty free
Eco friendly packaging
Gives back
Subscriptions available
Vegan
Woman owned

Best For | Purifying, pH-balancing
Natural Ingredients | Undaria seaweed, plant-based surfactant blend, skin identical moisturizing complex, glycerin, nourishing oil blend
Price Range | $12 – $58

OSEA‘s Undaria Algae Body Wash is truly a treat for the skin. From the frosted glass bottle pump and silky lather, to the bright yet gentle grapefruit mandarin scent, this body wash feels like a refreshing aromatherapy experience that’s not overpowering, but just enough to give an invigorating experience. Made with Undaria seaweed which is rich in antioxidants and minerals alongside a nourishing blend of jojoba, coconut, and avocado oil, OSEA’s knocked it out of the park with a body wash that feels like a cleansing and skincare treatment all in one. Our favorite feature? It’s non-stripping, pH balanced formula that protects your skin barrier and keeps it balanced!

Customer Review | “I’ve tried countless body washes and this is the best body wash I have ever purchased. The 8oz bottle really doesn’t seem that big but I’m honestly surprised at how it’s lasted me about 2 months with how often I wash my body and I’m still not done with the bottle yet. Love the scent, how silky it feels lathering it on, appreciate that the ingredients are clean and that it leaves my skin clean without being dried out or stripped and the glow it gives💛 – Cherry Bomb (Read more reviews.)


4. F. Miller

Biodegradable
Cruelty free
Eco friendly packaging
Handcrafted
Small business
Subscriptions available
Vegan
Woman owned

Best For | Hand and body wash combo
Natural Ingredients | Aloe Barbadensis (Aloe Vera) Leaf Juice, Simmondsia Chinensis (Jojoba) Seed Oil, Citrus Bergamia (Bergamot) Peel Oil, Fucus Vesiculosus (Bladderwrack) Extract, Spirulina Maxima Extract, Chlorella Vulgaris Extract, Rosmarinus Officinalis (Rosemary) Leaf Oil, Matricaria Chamomilla (German Chamomile) Flower Oil, Vetiveria Zizanoides (Vetiver) Oil
Price Range | $6 – $42

F. Miller’s Hand & Body Wash has quickly become our new favorite for a clean, refreshing cleanse. With aloe vera and jojoba oil as key ingredients, it not only effectively washes away impurities but also nourishes and hydrates, leaving our skin feeling soft and cared for. We love that it’s free from synthetic fragrances, sulfates, and harsh chemicals, making it a gentle choice for all skin types. The light, botanical scent is refreshing without being overpowering, and it lingers just enough to make us feel like we’ve just stepped out of a spa. Whether we’re using it in the shower or as a hand wash, it’s our perfect way to treat ourselves to clean, natural skincare every day.

Customer Review | “I have very sensitive skin and have to be super careful about what I put on my hands. I love this handwash for its gentle formula and light, nautral scent. The bottle is also super pretty.– Alyson R. (Read more reviews.)


5. Nécessaire

1% for the planet
B corp
Climate neutral
Cruelty free
FSC
Subscriptions available
Vegan

Best For | Spa-like experience
Natural Ingredients | Niacinamide, vitamin A, vitamin C, vitamin E, omega-6, omega-9
Price Range | $14 – $58

Nécessaire’s vitamin-rich body wash offers the perfect combo of cleansing and skin-preserving benefits. Available in both fragrance-free and scented versions (the eucalyptus is a winner!) this body wash has the texture of a classic liquid body wash, but with the benefits of nourishing ingredients like niacinamide, vitamin A, C, E, and omega 6 and 9. It also easily washes away dirt, odor, and debris from your skin, even without a loofah (though if you’re looking for a rich lather, you should definitely use one!). If you’re not a fan of strong scents, the scented varieties of this body wash are light, leaving you with softly scented just-came-from-the-spa skin, without feeling overpowering!

Customer Review | “I absolutely love this body wash! I recently had surgery, and it was the perfect gentle soap that had me looking forward to taking my shower! It smells amazing and worth every penny!” – Ann A. (Read more reviews.)


6. Plaine Products

1% for the planet
American made
B corp
Biodegradable
Cruelty free
Subscriptions available
Vegan

Best For | Normal to sensitive skin
Natural Ingredients | Organic aloe leaf juice, organic camellia, sunflower, and ricebran seed oils
Price Range | $6 – $190

Plaine Products’ Body Wash is made for low-waste lifestyles! This refillable and reusable product is made with aluminum and can be purchased with or without a BPA-free plastic pump. (You can also send it back to recycle when you’re done using!) The formula itself will leave you with the softest skin, thanks to organic and natural ingredients like pineapple and papaya pulp extracts, bamboo silk, and aloe leaf juice. Minty and sweet all at once, the Rosemary Mint Vanilla is like bathing inside a candy cane tub (but in the best way!). It feels clarifying, cooling, and calming all at once. Plus, thanks to the aloe juice, we enjoy how it has more viscosity than water-based formulas and lends itself to a more robust lather. Best of all, the packaging came with clear steps on how to recycle and refill when needed.

Customer Review | “I’d recently had a flare of itchy bumps in my scalp and skin (not completely uncommon for me with sensitive skin and eczema). Switching to the unscented shampoo, conditioner, and body wash has really helped!” – courtneysee (Read more reviews.)


7. Dr. Bronner’s

Budget friendly
Cruelty free
Fair trade
Subscriptions available
USDA organic
Vegan

Best For | Sensitive skin
Natural Ingredients | Organic coconut oil, organic olive oil, organic fair deal hemp oil, organic jojoba oil
Price Range | $4 – $65

Looking for something versatile? What about an 18-in-1 Pure-Castile soap from Dr. Bronner’s? Made with organic ingredients like hemp seed oil, coconut oil, and jojoba oils, your skin will soak in the highest quality ingredients around. It’s safe to use even on sensitive skin. Plus, this organic and certified Fair Trade soap can be used on your hands, face, body, and even around your home. Talk about multitasking. Best of all, we were surprised by the bottle’s size (a whopping 32 oz. bottle for $17) so you truly get your bang for your buck. And a little goes a long way. If you prefer body washes that are subtly scented and easy to glide on, this one may be a winner.

Also Available At: Target


8. Puracy

American made
Budget friendly
Cruelty free
Gives back
Gluten free
Subscriptions available
Vegan

Best For | Baby skin and pets
Natural Ingredients | Coconut oil, Himalayan pink sea salt
Price | $14

Hydrate and exfoliate naturally with Puracy’s Natural Body Wash, a pH-balanced formula that brings together coconut cleansers and Himalayan pink sea salt for a deep clean. Developed by Ph.D. chemists, this bottle will last you nearly two months with everyday use, and you’ll be left with smooth, supple skin. With more than 8,000 reviews, it’s beloved and beneficial to everyone, including babies and pets.

Customer Review | “Great body wash that doesn’t dry out your skin, and rinses cleanly. My whole family uses it!” – Alicia (Read more reviews.)


9. Alaffia

Budget friendly
Cruelty free
Fair trade
Gives back

Best For | Dry skin
Natural Ingredients | Neem extract, shea butter, coconut oil, lavender oil
Price Range | $11 – $16

Calm your mind — and your skin — with Alaffia’s Shea Body Wash. Ethically made via West African women’s co-ops, this body wash blends unrefined shea butter, virgin coconut oil, neem extract, and lavender to heal and nourish your skin, no matter how dry it is. It packed an aromatic punch when we used it, akin to dropping a lavender bath bomb in the tub — but without the excess foam and bubbles. It was equal parts smooth and silky, which also provided much-needed hydration to our dry skin. Know that your dollars will support women, Fair Trade practices, and eco-friendly packaging, and you’ll get a long-lasting and effective body wash!


Customer Review | “Alaffia everyday shea body wash in lavender is simply amazing. The soap is plant based and has all natural ingredients which worked great for my sensitive skin. It leaves one feeling refreshed and moisturized. It has an amazing lavender scent. Which offers a soothing, relaxing and calming feeling. Yet, the smell is not a strong or overpowering. This is definitely a product I will be purchasing.” – Promom (Read more reviews.)

Also Available At: Thrive Market, Target


10. Bathing Culture

American made
Biodegradable
Cruelty free
Recycled materials
Subscriptions available
Vegan

Best For | Sensitive skin
Natural Ingredients | Organic coconut, olive, and sunflower oils, natural plant glycerin (soybean), aloe vera, shea butter & essential oils
Price | $36

Bathing Culture launched in 2015 after its founders, two cyclists, joked they’d never be able to get clean. Sick of soaps that were either too watery or stripped their skin of moisture, the company’s Mind and Body Wash is made with certified organic ingredients like aloe vera, shea butter, and coconut, olive, and sunflower oils. Best described by our partners as a “grown-up body wash that doesn’t feel like a 10-in-1”, this organic formula smells like the redwoods of Northern California with an energizing kick of black pepper. As a gender-neutral scent, it’s perfect to use across the whole family — and the gorgeous, recyclable packaging adds a nice touch to the household bathroom, too.

Customer Review | “Love this soap, smells like being in the evergreen forest- rinses clean and lathers well” – Amanda (Read more reviews.)

Also Available At: Credo


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10 Clean Makeup Brands For Mature Skin In 2025 https://www.thegoodtrade.com/features/natural-makeup-for-mature-skin/ https://www.thegoodtrade.com/features/natural-makeup-for-mature-skin/#comments Tue, 09 Sep 2025 15:47:00 +0000 As skin matures, it’s important to consider how we care for it. These natural and organic beauty products are easy on mature skin and make for a more thoughtful beauty routine as we age.

The post 10 Clean Makeup Brands For Mature Skin In 2025 appeared first on The Good Trade.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

Our editors have personally used and researched the top clean makeup brands — these are our favorites that are natural, organic, and engineered to work beautifully with mature skin.

As we age, our skin concerns evolve. While hormonal acne might be a thing of the past, our skin’s texture might evolve, and products that we’ve used for years will suddenly no longer be a good fit. When this happens, our makeup routine may need a bit of updating to suit our new needs or preferred finish. This can mean making the shift to natural and organic products that are easy on our skin and investing in a more thoughtful routine.

What should you look for in clean makeup for mature skin?

When choosing clean makeup for mature skin, it’s essential to focus on products that prioritize hydration, smooth application, and gentle ingredients. Mature skin tends to be drier and more sensitive, so look for makeup with moisturizing properties, such as hyaluronic acid, glycerin, or natural oils like jojoba or argan oil. Formulas should be lightweight to avoid settling into fine lines and wrinkles, and to help provide a smoother appearance. 

Opt for products free from harsh chemicals, synthetic fragrances, and potential irritants to minimize the risk of irritation and enhance skin health. Ingredients like peptides and antioxidants, such as vitamin C and E, can also be beneficial, promoting skin elasticity and protecting against environmental damage. Additionally, mineral-based makeup can offer a gentle alternative that provides good coverage without clogging pores. Choosing clean makeup that aligns with these criteria can help maintain a healthy, vibrant complexion while catering to the unique needs of mature skin.

What to look for in clean makeup for mature skin:

  • Lightweight, hydrating foundations or tinted moisturizers with ingredients like hyaluronic acid, squalane, or glycerin to smooth and plump without settling into lines.
  • Cream-based formulas (blush, bronzer, eyeshadow) melt into the skin and give a dewy, youthful finish compared to powders.
  • Skin-loving actives like vitamin C (brightening), niacinamide (tone-evening), and peptides (firming).
  • Flexible, sheer coverage that evens out tone but lets skin look like skin.
  • Soft-focus or luminous finishes instead of heavy matte — these add radiance and prevent a flat look.
  • Clean mascaras and brow gels with conditioning ingredients to support thinning lashes and brows.
  • Non-toxic lip products with hydrating oils and butters to keep lips smooth and avoid feathering.

What to avoid in clean makeup for mature skin:

  • Heavy, matte foundations or powders can emphasize texture and fine lines.
  • Drying ingredients like high concentrations of alcohol, talc, or clay in complexion products.
  • Glittery or chunky shimmer can settle into creases; instead, look for fine, light-reflecting pearl.
  • Overly fragranced products can irritate sensitive or thinning skin.
  • Thick, waxy eyeliners that tug at delicate lids; opt for soft pencils or clean liquid formulas.
  • Long-wear lipsticks that dry down matte — they often crack or highlight lip lines.

No matter what your skin needs, these brands have you covered — so you can channel your most confident and luminous self!

What are the relevant certifications to look out for?

  • EWG Verified: Meets Environmental Working Group’s strict standards for ingredient safety.
  • USDA Organic: Ensures organic sourcing and minimal synthetic additives.
  • Leaping Bunny / Cruelty-Free: Guarantees no animal testing at any stage.
  • Certified Vegan: Confirms no animal-derived ingredients.
  • Made Safe: Screened for thousands of harmful chemicals, including endocrine disruptors.
  • Ecocert: Verifies natural and organic ingredients with eco-friendly sourcing.
  • Fair Trade Certified: Indicates ethical sourcing of ingredients, supporting sustainable farming communities.

Our criteria:

Our editors have tested, researched, and scoured thousands of customer reviews to determine the very best clean makeup brands for mature skin. Some of these makeup products are engineered for older skin, while others have moisturizing components. We regularly update this list with new favorites that meet the criteria below.

  • NATURAL & ORGANIC | All of the brands on this list use organic, natural ingredients so you can avoid harsh chemicals.
  • DEVELOPED FOR MATURE SKIN | Mature skin calls for a thoughtful new routine. These brands make products that address the concerns that accompany aging, and are engineered to have a smooth finish.
  • AFFORDABLE | We’ve included brands at a number of price points so that you can find something suitable for your budget.

Skincare first! Check out our guides to natural & organic skincare, eye creams, and moisturizers so your skin will be primed and ready for the ultimate makeover.


Table of contents


1. ILIA

1% for the planet
Cruelty free
Eco friendly packaging
Gluten free
Plant trees
Subscriptions available
Vegan
Woman owned

Best For | Tinted moisturizer
Natural & Organic | Formulated without parabens, phthalates, petroleum, mineral oil, talc, BHA/BHT, propylene glycol, PEG, cyclomethicones & chemical screens
Price Range | $24 – $54

ILIA is our go-to for skincare-based minimalist makeup that still allows you to play with color. Their multi-use creams, tints, and sticks come in beautiful shades that work across your face, all made from clean ingredients. Most of their products have natural SPF, too, so you can be sure you are nourishing and protecting your skin with every use. ILIA’s formulas are super-smooth and don’t require a lot of heavy rubbing or blending, which makes them an easy base layer (we love the tinted foundation serum and the multi-sticks!) We also love their lip balms, oils, and mask treatments, which are buildable formulas that make our lips feel smooth and soft. 

Customer Review | “I have tried so many foundations and none compare to Ilia super skin tint. I’m going to be 75 soon and I get so many compliments when I wear Ilia. My husband loves how smooth my skin has become and compliments me daily. We’ve been married over 20 years! I am a fair cool so I choose Balos ST3, it’s very light but blends in with a damp blending sponge. I then add Ilia blush stick and some contouring. Ilia is a bit pricey but so worth it.” – Mary. (Read all reviews.)

Also Available At:
Credo
The Detox Market
ULTA


2. BOOM!

American made
Budget friendly
Cruelty free
Eco friendly packaging
Gluten free
Recycled materials
Woman owned

Best For | Blush
Natural & Organic | Ethically, sustainably sourced ingredients, organic ingredients where possible
Price Range
| $22 – $28

For a healthy glow and an au natural look, we love pro-aging brand BOOM!. Founder Cindy Joseph — former makeup artist, supermodel, and entrepreneur — originally crafted this natural cosmetic line that works for every generation and every skin tone. We’re especially big fans of the BOOMSTICK TRIO, its most popular product, which are multi-use for the face, lips, body, and more.

Customer Review | “I love all your products! Have been using the first 3 items you offered, and any time there is something new, I am buying it. Thank you for thinking of our elder middle aged ladies (I am 81).” – Edie F. (Read all reviews.)


3. RMS Beauty

Cruelty free
Eco friendly packaging
Gluten free
Natural materials
Subscriptions available
Woman owned

Best For | Setting Powder
Natural & Organic | Non-GMO, free from nanos, parabens, phthalates & sulfates, organic ingredients where possible
Price Range
| $15 – $79

For over a decade, RMS Beauty has been setting the standard for clean cosmetics. Launched by global makeup artist Rose-Marie Swift, this all-natural brand has been featured by the likes of Allure, Forbes, and Vogue. The Uncover-up concealer has become a favorite foundation replacement for our team for years, with our editor review raving about its natural finish! We also love the Hydra setting powder, which leaves the skin soft, settled, and moisturized. Known for its inclusive range, long-lasting wear, and lightweight finish, RMS Beauty will give you healthier-looking skin at a moment’s notice, no matter which product you choose.

Customer Review | “Perhaps it is due to age (late 60s), but I prefer a matte finish rather than a shiny glow and the Hydra Setting Powder provides a perfect match and nice finish at the end of my makeup routine. I appreciate that it “disappears” without any chalkiness or settling into fine lines or imperfections and out performs all other powders I have used throughout the years.” – Jan M. (Read all reviews.)

Also Available at:
CREDO
The Detox Market
Thrive Market
ULTA


4. Jones Road

Cruelty free
FSC
Gluten free
Woman owned

Best For | Cream foundation
Natural & Organic
| No phthalates, sulfates, petrolatum, PEGs, cyclic silicones, EDTA, or BPA
Price Range
| $28 – $46

For fans of cult-favorite Bobbi Brown, Jones Road makeup is all about clean and high-grade formulas that work on every skin type. Founded by Bobbi Brown herself, Jones Road offers multi-purpose, easy-to-use products designed to work for all ages, skin types, and tones, aiming to achieve a natural no-makeup makeup look. The brand also has eliminated over 2,700 potentially harmful ingredients, ensuring its formulations are clean and beneficial for the skin. The best-selling Miracle Balm is an Allure 2022 winner, and as tested by our own editor, we can agree it’s phenomenal! Don’t skip their buildable foundation too, which carries a 4.5 star rating based on over 44,000 reviews!

Customer Review | “Love love the natural look it gives me, does not look like you’re wearing foundation which is important for over 50 skin.” – Nevenka M. (Read all reviews.)


5. MERIT

Cruelty free
Eco friendly packaging
FSC
Gives back
Recycled materials
Vegan
Woman owned

Best For | Cream blush
Natural & Organic | Free of parabens, artificial fragrance, irritants & sulfates
Price Range
| $24 – $48

Founded by Katherine Power in 2021, MERIT is a clean, luxury beauty brand that focuses on essential products that simplify beauty routines. The makeup line excludes 73 potentially acne-triggering ingredients, and uses minimal virgin materials and sustainable packaging throughout their collection. Products are designed to be buildable, easy to use, and effective, catering to a modern, minimalist aesthetic. Committed to ethical practices, MERIT ensures safe, non-toxic ingredients and maintains high manufacturing standards, including fair labor practices. Read our full editor review of MERIT here.

Customer Review | “This is my new go to for a fresh faced glow! You simply can’t go wrong with using the minimalist paired with this little compact flush-of-color bomb. I’m 54 and just sorry it took me this long to find this gem” – Maureen M. (Read all reviews.)


6. Saie

1% for the planet
Climate neutral
Cruelty free
Eco friendly packaging
FSC
Gives back
Subscriptions available
Woman owned

Best For | Primer
Natural & Organic | Jojoba oil, organic beeswax, squalane, vitamin E, coconut oil, shea butter, sunflower oil, castor seed oil
Price Range | $16 – $40

Saie promises high-performance formulas, sustainable practices, and luxury design alongside clean, good-for-you ingredients. Formulated by experts and backed by industry secrets, the team meticulously researches and selects potent ingredients, ensuring they are sourced responsibly, and with a conscious approach to both people and the planet. Saie is Climate Neutral Certified, offsetting their carbon footprint, and donates 1% of sales to environmental causes. Saie is also Certified Plastic Negative and Leaping Bunny Certified, ensuring no animal testing. If glowy, second-skin formulas are what you’re after, you’ll love Saie! For more in-depth details on the brand, check out our editor review.

Customer Review | “Amazing product – helps my aging complexion look dewy and glowy- a more youthful and brighter look!” – Janis H. (Read all reviews.)


7. Juice Beauty

Cruelty free
Eco friendly packaging
FSC
Gives back
Recycled materials
Subscriptions available
USDA organic
Vegan
Vegetarian
Woman owned

Best For | CC Cream
Natural & Organic | USDA certified organic ingredients, botanical juice mix (aloe, jojoba, grape seed, shea, infused with citrus juices), formulated without potentially harmful ingredients
Price Range
| $12 – $45

Juice Beauty’s high-performance makeup line uses certified organic ingredients and vibrant plant pigments, to create antioxidant-rich formulas that nourish the skin. The brand’s commitment to health and transparency is evident through their numerous certifications, including cruelty-free and vegan from PETA, and USDA organic. Each Juice Beauty product is thoughtfully formulated to be ethical, effective, and eco-conscious. The brand continues to set a high standard by ensuring all their products are free from harmful chemicals, making your makeup choices stress-free.

Customer Review | “I have been using this cream for more than 10 years & I still love it! It’s so hydrating and reallly minimizes my fine lines and wrinkles. I’m 70 years old and eveyone I know says how youthful I look.” – Carmen C. (Read all reviews.)

Also Available At:
ULTA


8. Kjaer Weis

Biodegradable
Cruelty free
Eco friendly packaging
Gluten free
Recycled materials
Vegan
Woman owned

Best For | Eye primer
Natural & Organic | Certified organic formulas (at least 20% present in total formula, or 10% in rinse-off formulas); dioscorea batatas
Price Range
| $17 – $190

Refillable packaging, certified organic ingredients, and high-performance makeup for mature skin? Kjaer Weis does it all with its customer-approved foundations, highlighters, and blushes, among other natural products. Lightly pigmented and ideal for buildable coverage, anyone of any age can achieve flawless beauty. Not sure where to start? Check out the brand’s makeup masterclass!

Customer Review | “I have been using this eye balm for several days and really like it. I don’t wear much makeup, but I am 66 and have deep set eyes with discoloration around the entire orbital cavity, so concealer is a must. While there is no product on the market that will fix anatomical issues like mine, this balm makes that concealer go on so smoothly. A touch of bright setting powder and I look fresh and awake. Happy and satisfied!” – Sabrina M. (Read all reviews.)

Also Available At:
The Detox Market


9. Adorn Cosmetics

Cruelty free
Eco friendly packaging
Recycled materials
Vegan
Woman owned

Best For | Concealer
Natural & Organic | No teflon, parabens or PFAS chemicals, organic ingredients where possible
Price Range
| $15 – $99

Using certified organic and natural ingredients in eco-friendly packaging, Adorn Cosmetics’ skincare and makeup line is all about having a luxurious experience without the guilt. Plus, the brand goes a step further by providing eco-refills wherever possible; thousands of makeup containers have been saved from landfills. (Even the samples are sustainable!) It’s ethically made in Australia with worldwide shipping options available.

Customer Review | “This concealer is the best concealer I’ve ever used because blends perfectly with your foundation and lasts all day hiding my ageing lines” – Karen B. (Read all reviews.)


10. Gressa Skin

American made
Cruelty free
Woman owned

Best For | Lip & eye color
Natural & Organic | Sustainable, organic & ethically-sourced ingredients; rosehip seed oil, calendula, chamomile oil, sea buckthorn oil
Price Range
| $28 – $78

If dull, uneven skin is your number one concern, Gressa’s corrective skin care is right up your alley. These products are made with a powerhouse proprietary blend of natural and organic botanical extracts, bringing out your inner radiance and brightness in no time. Alongside makeup, the brand has a luxurious skincare line, perfect for pampering and rejuvenating your skin.

Customer Review | “This eye shadow is a cross between a powder and cream eyeshadow. I have switched to cream eyeshadow for my aging eyes and was concerned this shadow might be too powdery but it glides on smoothly and looks great. I especially like the Aeurora and Plumm colors.” – Linda R. (Read all reviews.)


Featured image is by The Good Trade


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